Archive for May, 2022

5 Minute Break: Tips for Developing a Customer-First Marketing Strategy

Posted in Business Growth Cafe with tags , , , , on May 5, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-e2tdx-121b025

Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you truly improve upon your crafted strategy to better serve those who interface with your brand. Today’s5-Minute Break centers around how your brand can implement a customer-first mindset and start seeing consumers as people, not just personas. Not sure where to get started with developing a customer-first strategy? Visit www.craftmarketingandbranding.com and learn more!

5-Minute Break: Managing your Calendar

Posted in Business Growth Cafe with tags , , , on May 3, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-zseim-120c2ec

I’m guessing you’re like me.  Your calendar is jam-packed with meetings.  But the one with the most meetings doesn’t necessarily win.  Listen in for an idea to plan time in your day.

One for Dad

Posted in electric bikes on May 2, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-ivdfj-121791e

Hear this heartening tale of Rich Bastian, the Pedego dealer from Cape May, NJ who bought his first bike and took it to his dad for his opinion. A once big bike rider, Rich’s father had been diagnosed with terminal cancer and (needless to say) hadn’t ridden a bike in some time. But up comes his son with a new Pedego wondering what his father thinks about his idea of selling these new products..  To which his dad says, “Let me try it and I’ll tell you”. “Ten minutes later, he’s still not back,” recalls Rich. “Making me immediately worry something bad had happened”.  But up rides his dad with a big grin on his face. “Go for it!”  And so he did, opening several stores in the process. All dedicated to his dad, who rode that original eBike everyday throughout the last summer of his life. On this repeat episode of the PEDEGO PODCAST. All about the entrepreneurs driving this EBike Revolution. And the love stories of all those riding along…

5-Minute Break: Tactics

Posted in Business Growth Cafe with tags , , , on May 2, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-z86te-120c2df

At the end of all of the planning, you need to execute.  What are the right tactics that reach your target customer at the right time, regardless of whether you’re building awareness, generating interest, or making the sale?

5-Minute Break: Differentiation

Posted in Business Growth Cafe with tags , , , , on May 1, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-24hf3-120c2d4

What’s your brand’s product or service differentiation strategy?  Do you even have a point of differentiation?