Archive for the Hire Power Radio Category

Sales Enablement’s Evolution from a Front Row Seat with Jim Ninivaggi

Posted in Hire Power Radio with tags on April 11, 2018 by OC Talk Radio

https://www.podbean.com/media/share/pb-75vrh-8f187b

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Join us for this episode:  Sales Enablement’s Evolution from a Front Row Seat with Jim Ninivaggi,Chief Readiness Officer at Brainshark, Inc.

 Hear Jim as he talks about:

  • His front row seat to the evolution of sales enablement.  How does it differ from what he saw 6 years ago?
  • The “bifurcation” that is happening and how it is primarily around two key areas of sales enablement: sales readiness and sales content management. We will discuss what this means.
  • We will discuss how this bifurcation is shaping the sales enablement tech landscape.
  • How sales enablement is a critical component of marketing alignment in some key areas:
    • Helping in the management of content.
    • Ensuring reps can use assets effectively in their buyer interactions.
    • Helping ensure lead conversion through better initial buyer conversations.
    • Working hand-in glove with product marketing to ensure reps are ready to position enhancements and new products.
  • We will wrap up by talking about the group that seems always lost in the alignment discussion – first-line managers, and how we need to think about providing assets for managers to use in coaching reps.

More about our guest:  Jim is an established thought leader and business analyst from his former role as the head of SiriusDecisions’ sales enablement practice. He has researched and presented to business leaders around the world on advanced concepts in optimizing sales talent, maximizing rep productivity, world-class sales leadership and sales enablement technology. Jim has published more than 200 research briefs and engaged audiences at hundreds of conferences, forums and executive presentations.

 

How Microsoft is Shaping The Future of Sales

Posted in Hire Power Radio with tags on April 2, 2018 by OC Talk Radio

https://www.podbean.com/media/share/pb-xn93m-8e0b44

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Listen in to hear us: 

  1. Touch on Microsoft and LinkedIn Acquisition One Year Later.  Provide context for how Microsoft and LinkedIn are partnering to drive relationship selling impact.
  2. Talk about how CRM Systems no longer need to be a system of oppression.
  3. Discuss how Machine Learning and predictive analytics change the day to day life of the seller.
  4. Discuss what an innovative solution like Microsoft Relationship Sales has in common with a well known music app (Shazam). Making the magic happen!
  5. Explain what conventional sales tactics will no longer apply?
  6. Share how will the use of new selling tools and technologies change the buying and selling experience?

(Read the transcript and listen again on the Heinz Marketing Blog, Mon. 4/09 at 6am PST).

 Download the Microsoft Ebook – Empowering the Modern Seller 

About Our Guest:  Christine Zmuda, Sr. Dir. of Sales at Microsoft.

Christine says of herself:  My passion and professional satisfaction comes from identifying market opportunities before they are mainstream. My most rewarding roles and accomplishments have centered around developing sales and market strategy for emerging businesses and scaling new acquisitions. I’m always open to learning more about technology and happy to share my own experiences of leading sales, marketing, and channel teams if it’s helpful.

On a personal note, I enjoy golf, tennis, spending time with my family and embracing new experiences. My new found love is abstract painting, the bigger the canvas the better.