Archive for May, 2022

Making Music Easier for Creators

Posted in Business on May 13, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-gmt8z-122597d

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Summary:

On this episode of Where There’s a Will, There’s a Way, host Will Crist talked with Alex Kochetkov, the founder of Mubert, a musical platform that generates music with the power of AI. Although Mubert is Alex’s first startup, his determination and experience have helped him grow a successful startup quickly. The idea for Mubert came while Alex was on a run and became frustrated with finding the right music to accompany him. He came up with a solution, gathered a small team, and got to work making better music choices available to himself and others. Throughout the episode, Will and Alex discussed how Mubert works, the short and long term goals for the company, and obstacles that Alex and his team have encountered along the way. 

 

Thanks for tuning in!

 

Shownotes:

(0:50) All about Mubert

(2:22) Getting Started

(5:10) Obstacles in Building Mubert

(9:08) 10-Year Target

(12:30) Working Worldwide for Mubert

(21:32) Creating and Implementing the Product Roadmap

(22:53) Mubert Meetings

(24:41) The Future of the Company

 

Links:

Will Crist

EOS

Alex Kochetkov

Mubert

 

Quotes:

“It’s super difficult to choose the tracks to run [to]…And it was so annoying for me. And I decided to create something that will help me to run and not to think about music.” Alex Kochetkov, (2:57)

 

“It helps people just not to think about music. So we should make the music the commodity.” Alex Kochetkov, (9:58)

 

“When you have the opportunity to work with your team in the evening…and to spend some time on these inspiring talks, when you talk not about your product, not about your current situation, but about the future of your product, that’s the most inspiring thing.” Alex Kochetkov, (20:38)

“…Mubert is the product that [content creators] can use. We have free plans, they can use Mubert to create the ideas that inspire them…which will never have these problems with copyrights…and to create something cool.” Alex Kochetkov, (27:33)

Contact Will Crist

How to Get Your Book in Bookstores

Posted in book publishing, Business on May 12, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-rt2sz-12253a3

All authors want to know this burning question: HOW do I get my book into a physical bookstore? Well, it’s complicated.

In this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos break it down into two buckets: chain stores and independent bookstores. What are chain bookstores? Think Barnes & Noble and Books-A-Million and any other bookstore that has locations across the US. Buyers at these retailers work at the national level for the most part. But independently published authors can still reach these booksellers by getting to know them, the books they carry, and what is selling. Be sure to check their website, follow submission guidelines, get to know the buyer/bookstore manager.

What are independent bookstores? Or as we affectionately call them indies. These are the local bookstores in your neighborhood owned by an individual. (If you’re not sure if there’s one near you, then check out http://www.indiebound.org or http://www.bookshop.org to search your area.) For the indies, it’s all about handselling and relationships. So be sure to form a relationship with your local indie BEFORE you have a book. Work with them to create an event around something OTHER THAN a traditional book signing.

Find an indie near you: www.bookshop.org/ or check out some of our favorite indies:

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Produced by OC Talk Radio at UCI Beall Applied Innovation

Producer: Paul Roberts, founder of OC Talk Radio

Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications

Investing in Real Estate with Philippe Oertle

Posted in Uncategorized on May 11, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-j362q-1223e1d

Could a wealth adviser make you a stronger real estate investor? 

Yes, according to Wendy Ross’s guest Philippe Oertle. He’s the managing director of Catalina Capital Group. He has nearly two decades of wealth management expertise.

“I asked him on my show today because he specializes in developing and managing investment portfolios, as well as structuring lending, and trust and estate solutions,” Wendy says.

Philippe presents the ins and outs of wealth advising and weighs in on the impact of inflation upon investors, home buyers and sellers. Plus, he shares his perspective on leveraging real estate for financial gain. 

Learn more about Philippe and Catalina Capital Group here.

PS We’re Back!

Posted in charities, non-profits on May 10, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-3gyfk-121cb29

PS We’re Back!  PanCAN Orange County Affiliate JB Jaso, joins us and we talk about PurpleStride Orange County!  Last time we had an in person PurpleStride was in 2019.  We’re so excited to be back!  We talk about the route, the new way to do the Path of Heroes and how you can get involved!

This episode of Living Hope is dedicated to all those who helped put Orange County PurpleStride together:  JB, Vic Luna, Rosa and Juan Velasco, Ross Swartz, Rick Pinson, Colleen LaSalle, Madison, Julia, Silvia, Stephannie, Angels staff, Media sponsor OC Talk Radio, Paul Roberts, Le Grand Marketing, Sprouts

JB surprised me with a dedication to my 20th year survivor-versary!

What to do when someone dies

Posted in charities, non-profits on May 10, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-32wir-11ffa64

In this episode of Living Hope we continue our conversation we started on March 24.  What to do when a loved one dies?  This is a subject no one wants to talk about but at some point it’s information that can be helpful.  If we can all set down and talk about what we want when we die it would be so helpful for those left behind.  What is a  Advanced Health Care Directive? Is one needed?  Who needs to be notified? What kind of service should we have?  Would a check list be beneficial? These are some of the topics we talked about. It can be a heavy subject but we did have some laughs along the way.  

“As long as you speak my name, I shall live forever”

This episode is dedicated to Lupe Romero, “Inhale life to the fullest”

 

Will you know what to do when a loved ones dies?

Posted in charities, non-profits on May 10, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-ivc6z-11e1921

At the time of this episode, Courtney Sparkuhl was a licensed clinical social worker at UC Irvine Health. Courtney has sense left UC Irvine Health to start her own private practice, “Counseling for Cancer and Chronic Illness”

Is death the last taboo topic in America? It’s a difficult conversation but one we all should have.  This topic is not meant to take away hope or pose a negativity but to provide the resources when the time comes.  We talk about what we should do.  What to do first, telling friends and family and so much more. 

@OC Talk Radio Orange County’s only community radio station streaming live from @UCI Beall Applied Innovation at the Cove.

“As long as you speak my name I shall live forever.”

This episode of Living Hope is dedicated to

Greg Willard

 

It’s Like Riding Around the World

Posted in electric bikes on May 9, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-zrxqv-1221757

Ever wonder what it would be like to travel around the world?  Well this week’s guest, Richard Davis from Florida did just that when the engineer in him started calculating how far he’d actually ridden since buying his Pedego Electric Bike. Suddenly realizing that he’d racked up enough miles to have gone half way around the world.  Which led him to start keeping a daily log and figuring out where exactly that would put him on his imaginary journey back home. 

A goal requiring precise engineering and perseverance that has inspired him to get up each day and ride a little more until he’s finally pedaled enough miles to have travelled completely around the world (a little over 4000 km total). 

An amazing feat he estimates he’ll reach at his current pace by the end of this year (if his calculator is correct!)

A young woman experiences the role of Caregiver in two different ways.

Posted in charities, non-profits on May 8, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-3ewh6-11e1912

Stephannie helped take care of her grandmother, she wasn’t her Caregiver in the traditional sense.  When asked to describe her grandmother Stephannie lovingly replied “tomboy and lace.” Stephannie visited her grandmother everyday after she got home from work.  While others took care of her physical needs, Stephannie, which is just as important, took care of her emotional needs. Whether it was reading her stories, telling jokes, or modeling, Stephannie and her grandmother shared a very special time.

Stephannie, not yet over the loss of her beloved grandmother, finds herself dealing once again with a loved ones diagnosis of pancreatic cancer.  This time it is her mother-in-law, a woman she loves and respects.  Obviously, this woman feels the same way, she asks Stephannie to be her Caregiver.  Stephannie felt honored and she and her family moved to be closer to her mother-in-law.  Stephannie assumed the full responsibility of being her Caregiver, sometimes upsetting other family members.  Watch/listen as Stephannie shares her experience as a Caregiver in different capacities. @OC Talk Radio Orange County’s only community radio station streaming live from @UCI Beall Applied Innovation at the Cove.

“As long as you speak my name I shall live forever.”

This episode of Living Hope is dedicated to

Viola Galvan and Trang Huyng

 

 

5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask Yourself

Posted in Business Growth Cafe with tags , , , , on May 6, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-jjsaa-121b057

People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or change behaviors and attitudes then . . . what’s the point? Today for your 5-Minute Break, I’ll highlight some prompts to get you thinking about how clear you REALLY are on your branding. Learn more about the power of effective branding at craftmarketingandbranding.com.

Taking the Burden off the Founder with EOS

Posted in Business on May 6, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-qkk88-121cb6a

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Summary:

On this episode of Where There’s a Will, There’s a Way, host Will Crist sat down with Deam Roys, the founder of Roys and Associates, a retained executive recruiting firm that connects talented people with jobs and helps companies retain those people. After informally running his business on EOS, Deam realized the value of this system as he started learning more about it. Eventually, he transitioned to using it with his business and telling other clients about it as well. Throughout the episode, Will and Deam discussed why entrepreneurs might be hesitant to adopt EOS and how the benefits of using EOS outweigh their doubts. 

 

Thanks for tuning in!

 

Shownotes:

(0:40) Introduction to Deam Roys

(1:37) Staffing Trends

(2:24) Deam’s Relationship with EOS

(3:19) How Does EOS Change Companies?

(4:38) Entrepreneurs Are Getting in Their Own Way

(13:57) Figuring Out How to Balance

(16:43) EOS Life

(29:10) The Importance of Flexibility

(34:28) Contact Deam

 

Links:

Will Crist

Deam Roys

EOS

 

Quotes:

“…I think the biggest change I see is that they’re just a lot happier with not only their work life, but their personal life.” Deam Roys, (3:26)

 

“With EOS, not only does it help kind of give them a structure to align things a little bit better in their business, but it also gives them time for their own personal life at home, which I think a lot of them going into it don’t realize is imbalanced.” Deam Roys (3:48)

 

“I think that I would imagine many of these visionaries after going through EOS…must ask themselves what took them so long. How many years of their life that they lost not being able to spend their life doing the things that they really love. You know, why did it take them this long to get around to all this?” Deam Roys, (13:21)

 

“Half the battle, I think, is from the founder or visionary standpoint, trying to figure out what they’re not good at, you know? Because they kind of think they’re decent at doing everything and obviously they’re better at doing some things than others. But being able to admit that, ‘Hey, I’m not really that good at doing this and it’d be better for me to hire somebody to do this for me that’s actually good at it.’ Just admitting that and going through that process alone is half the battle.” Deam Roys, (20:01)

“We help them basically take the chains of entrepreneurial-ism off and help them really start living their life and enjoying their life.” Deam Roys, (35:07)

Contact Will Crist