Archive for Motivation

5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask Yourself

Posted in Business Growth Cafe with tags , , , , on May 6, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-jjsaa-121b057

People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or change behaviors and attitudes then . . . what’s the point? Today for your 5-Minute Break, I’ll highlight some prompts to get you thinking about how clear you REALLY are on your branding. Learn more about the power of effective branding at craftmarketingandbranding.com.

5 Minute Break: Tips for Developing a Customer-First Marketing Strategy

Posted in Business Growth Cafe with tags , , , , on May 5, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-e2tdx-121b025

Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you truly improve upon your crafted strategy to better serve those who interface with your brand. Today’s5-Minute Break centers around how your brand can implement a customer-first mindset and start seeing consumers as people, not just personas. Not sure where to get started with developing a customer-first strategy? Visit www.craftmarketingandbranding.com and learn more!

5-Minute Break: Differentiation

Posted in Business Growth Cafe with tags , , , , on May 1, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-24hf3-120c2d4

What’s your brand’s product or service differentiation strategy?  Do you even have a point of differentiation?

5-Minute Break: Research

Posted in Business Growth Cafe with tags , , , , on April 27, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-74g4z-120c2a2

Take a short break from your day! Let’s talk about the importance of research.

5-Minute Break: Consistency

Posted in Business Growth Cafe with tags , , , , on April 25, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-r274w-120c289

Take a short break from your day to listen to how consistency is key in your marketing.

Climate change, renewable energy, sustainable energy, and greenhouse gases…oh my!

Posted in Business Growth Cafe with tags , , , on April 14, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-vy9rb-100b8d5

Unless you’ve been hiding under a rock, the conversation on energy conservation and climate change is not new but certainly one you need to participate in. 

My guest and expert on the subject, Marc Brener, Director of Renewable & Energy Efficiency Services of Energy Experts International, Inc., is here with me today to help explore ideas and the facts you need to be thinking about.  This is an important, educational and stimulating conversation. 

Are you healthy, wealthy, and wise?

Posted in Business Growth Cafe with tags , , , on March 17, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-k7wfv-fdf1a5

You’ve heard the saying…healthy, wealthy, and wise.

Interestingly, so many people I speak to say they understand and it’s “wise” words to live by, but many have just not taken them to heart.  And, in many cases, when they do, it’s a little too late.

Well, today, I have Scott Sage, President of Sage Financial Innovations, to help us think a little differently when it comes to wealth strategies and to ensure you are healthy, wealthy, and wise enough to enjoy whatever end goal you have in mind.

So you want to become a podcaster!

Posted in Business Growth Cafe with tags , , , , on February 10, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-hwc2y-fa4ddd

So you’re thinking about starting a podcast.  Three years ago, so did I, and here I am with about 130 or so under my belt on a variety of podcast platforms from iTunes, Spotify, Google, Amazon music…pretty much anywhere you can listen to a podcast.

As of February 2021, there are over 1,750,000 podcasts and over 43 million episodes, up from 500,000 active podcasts from just two years ago in February 2018.

But like sports, there are a few that make it to the top…have great success, and make money.

Today on the show, I have Jeremy Slate, founder, and CEO of Create Your Own Podcast Life and Comand Your Brand, to help us navigate building your network and business through podcasting.

Are you or your employees burned out?

Posted in Business Growth Cafe with tags , , , on January 26, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-py5st-f8ae13

Employee burnout cases have increased to the point where the World Health Organization has officially recognized it as an occupational phenomenon.  In fact, the WHO has included it in the 11th Revision of the International Classification of Diseases. 

Dr. Sharon Grossman, author of the 7E Solution to Burnout to discusses the root causes of burnout, actions you can take to help reduce your stress, and her new book.

What are you grateful for in these troubling times?

Posted in Business Growth Cafe with tags , , , , on December 18, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-vwjfw-f56484

Most, if not all, people can’t wait for 2020 to be over.

We all know someone who has been hurt by this pandemic and has gotten COVID-19.

Lost jobs and income, feeling isolated and disconnected, loneliness, and frankly, you just want to hug someone.

But in all of this darkness, there is light. We all want and need to heal!

Today, in this podcast, we explore the power of positivity. To find light in the darkness we ask that you dig deep to find something that you are grateful for and seek words of inspiration for the world for the coming year.

To help us do that, I’ve invited my friend Leilani Quiray to co-host this inspirational episode, along with a variety of people to share their stories of positivity.

Please join us for this unique 2020, hour-long Business Growth Cafe podcast event to help you heal and lift your spirits.

Special Guests: Charles Antis, Chase Boehringer, Wei Houng, Ric Franzi, Joe Martin and Dawn Reese.