Archive for the OC Talk Radio Category

The Power of Podcasting

Posted in Internet Radio, OC Talk Radio, Podcasting, Uncategorized on November 9, 2017 by OC Talk Radio

Turn on, tune in and drop in on our latest discussion of THE POWER OF PODCASTING with our long time show host Charley Wright from Strategic Investor Radio as he talks with us about the power of this new long form storytelling medium.

 

Check out our new video!

Posted in OC Talk Radio with tags , , , on June 8, 2012 by OC Talk Radio

Turn on, tune it and connect with Orange County’s only community radio station, www.OCTalkRadio.net and check out our latest selection of shows.

Why I Created OC Talk Radio

Posted in Internet Radio, OC Talk Radio with tags , , , , , , , , , , , , , , , on May 31, 2011 by OC Talk Radio

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For those intested, here’s the “backstory” of how OC Talk Radio began.

“Social media is not an ad. People don’t see your post, tweet or LinkedIn profile and buy. The purpose (and promise) of all social mediums is simply to start a conversation with someone you’d like to meet.”

I belong to a group called CRITICAL MASS FOR BUSINESS. It’s a facilitated CEO PEER GROUP that meets once a month for 4 hours. The group is limited to 12 members, all of whom own similarly sized businesses in non-competeing industries.

Our typical agenda starts with a recap of what happened to all of us over the prior month including reports on whatever we did (or didn’t do) to implement the suggestions, ideas and “action plans” from our last meeting. For many of us (me included) this “accountability to someone other than yourself” may be one of the most important features of this group. We’re all entrepreneurs, not used to reporting to anyone but ourselves. The problem with that approach (however) is that it’s far too easy to make excuses or put off painful decisions when there is no one looking over your shoulder, prodding you to improve and move forward. “I’ll do it tomorrow” too often means it never gets done.

Then comes the truly transformative part of the meeting: the “round table discussions”. Here is where the rubber meets the road and people really get to the heart of their issues. Using a strictly controlled “question and answer process” (guided by our professional facilitators) we probe, distill and digest whatever issues each member wishes to bring forward. It’s not always a pleasant experience to be on “the hot seat” but it’s always informative and often illuminating. This is the only true “no spin zone” I know. You’re in a confidential setting with 11 other struggling entrepreneurs, many of whom are wrestling with the same issues and obstacles you are. And it s the only place I know where you get really honest, no bs feed back. Who else is gonna tell you such truth? Your friends and family (who don’t want to hurt your feelings?) Your employees (who don’t want to lose their jobs?) Or some consultant (who really wants to please you and keep getting paid and whose narrow expertise may not allow them to see the whole picture?)

This is the magical “mastermind” part of the meeting: 12 individual minds coming together as one urging, adding to and otherwise improving upon each previous thought. Organized brainstorming, proving once again that the sum is greater than the individual parts. How can this help? Well, it’s hard to describe unless you’ve experienced it. But let me say that (in my own case) it gave birth to a whole new business.

I was a long time PR person whose core clients (billiards, hot tubs and other home improvement products) had seen a dramatic decline during the recent “Great Recession”. Hot tub sales alone fell by over 70%. So, one by one, my clients were either going out of business or cutting back dramatically on their overall marketing services (including me). I entered the group to find a way to revitalize my business. Instead, the group opened my eyes to a whole new business opportunity.

As I recanted my problems to the group and discussed how foolishly I’d put all my “eggs in one basket” (by narrowly focusing on just one niche), how “fat and happy” and complacent I’d become in the process and how I’d generally stopped learning, growing and aggressively marketing my services to others, it became clear that I needed a new fire or passion to prod me in a new direction and a distinctive service to offer. Then, after casually mentioning that PR companies were being asked (more and more) to take on the role and responsibilities of “social media strategist” for their clients (since ad agencies-used to making ads–and marketing people-used to collecting and analyzing data–neither knew how nor wanted to explore this new aspect of marketing), the group started prodding me to explore this subject and educate myself on this opportunity. That led to long discussions about “what is social media”, “how is it different than traditional advertising, PR and marketing” and what is its fundamental purpose?

That, in turn, led me to some remarkble insights such as “social media isn’t an ad on the Internet”. People don’t just read your blog or “tweets” and buy. Instead, its something we’ve never seen before. The purpose (and promise) of social media is that it allows you to start a conversation with anyone you want to meet, from which you can learn, explain, explore and otherwise engage them in a meaningful dialog in which (hopefully) both sides receive some benefit. That means you can’t just “ask for the order” anymore. You have to be willing to offer some ideas and information for free, upfront, before you start the sales process. Information that your audience (hopefully) will find so interesting and informative that they pass it onto others in their network and community (creating “brand advocates” or “viral marketing” for your goods or services in the process). Then you have to respond to their questions and comments and keep them coming back for more. In other words, you have to have something interesting to say and then keep saying it regularly and often.

That’s why most social media programs fail. Most companies aren’t prepared to become their own media production companies. They run of out meaningful things to say and they don’t regularly keep at it, primarly because it takes time and discipline and it may not show immediate ROI. And quite often, no one in the company is prepared to take on the additional role of “social media spokesman”, which is why it defaults to the traditional PR people (who are used to regularly speaking for their clients).

And that’s when it occurred to me. This is what I should be doing, particularly since I originally started off in radio broadcasting and communication right after college (as a traditional DJ on WMYK, “K94″, in Norfolk,Virginia). Then came the even bigger insight that “I think I know a simpler and more powerful way to do this!” For if the purpose of social media is simply to start a conversation with someone you want to meet, then what could be easier than simply calling them up, interviewing them over the phone and then streaming that conversation live to the world? You could even record, archive and store it on some server, making it available 24/7 as a download for others to listen to and enjoy later as a “podcast” on ITunes and elsewhere.

Wouldn’t that be much easier to produce than trying to research and write a new blog or mini-article each week? And (ultimately) wouldn’t it be much easier for your audience on the Internet to consume (given the fact that most people would rather watch or listen to something on the Internet than read it?) And wouldn’t these weekly live conversations be more interesting and stimulating than just talking to yourself ? (a problem that plagues most other social mediums like blogs, tweets and traditional podcasts) And wouldn’t a live, weekly broadcast, at a regular time and place, be more likely to engage your audience, particularly if they could call-in their questions (just like any traditional talk show) or log-on, in real time, and tweet their comments ? And wouldn’t your guests immediately tell all their friends, customers and clients to listen? And wouldn’t they put a link to that recorded interview up on their site after the fact (which would help drive traffic and links to your site, thereby raising your search engine rankings and giving you a free ad on their website forever?) The answer to all this was “yes”.

Thus was born a new “social medium” and the business to go with it: OC TALK RADIO, Orange County’s only community radio station giving local businesses a voice on the Internet. For more information, check us out at http://octalkradio.net.

New Apple iPhone App Plays OC TALK RADIO

Posted in Internet Radio, OC Talk Radio with tags , , , , , , , , on March 21, 2010 by OC Talk Radio
As all our loyal listeners know by now, OC Talk Radio will play on any internet enabled smart phone.  But SPARK RADIO has taken that concept to a new level by creating the first iPhone app that allows you to keep surfing the web while listening to our “stimulating conversations” in the background thru the addition of a built-in web browser.
 
Using the station directory supplied by our partner RADIO TIME, listeners can instantly tune into OC TALK RADIO or 10,000 other top rated internet and terrestrial stations from around the world, with new stations being added daily.  The expectation is that there will be more than 30,000 available by April. This means users can listen to precisely what they want, when they want, whether it be music, talk radio, sports events, public radio or special programming from the ‘global community’ (including our exclusive content broadcast right here from Orange County, California).
 
An elegant interface and program guide make it easy for users to quickly find their favorite stations. Users can search for stations or programs by keyword, location or the station URL and can browse programming by genre or location. A GPS component even allows listeners to find local stations in any given city based on current GPS coordinates. “The Spark Radio app is a beautiful and fun radio application that opens the world’s selection of music and talk programming that only radio can provide,” said Bill Moore, CEO of RadioTime, Inc. “RadioTime makes it easy for Spark Radio users to find their favorite radio stations, like OC Talk Radio, and discover new ones from wherever they are.” And Spark Radio has a social component which allows listeners to create a profile and see what other people are listening to at any given moment by using an interactive Globe Navigator. Ratings of stations can be shared in the community along with any favorites. 
 
So if you want to instantly become part of a community of listeners tuned into a wide range of community stations from around the world, check out the new Apple iPhone app called SPARK RADIO.  It’s available for download through iTunes for $5.99.
 

Read more at the Handcast Media press release

OC Talk Radio Founder Interviewed

Posted in OC Talk Radio with tags , , , , , on February 4, 2010 by OC Talk Radio

Look out Howard Stern and other top radio personalities, Paul Roberts has arrived.

Roberts, 54, of Rancho Santa Margarita, recently launched his own radio station, OC Talk Radio (www.OCTalkradio.net), which he says serves as OC’s first (and only) “community station” to stimulate conversations between businesses, community groups and all the extra-ordinary people in Orange County.

“I’ve always been fascinated with communications and broadcasting,” he says. “I remember reading the morning announcements in high school each day. I went on to run the student radio station at the University of Michigan and I worked as a professional DJ immediately after at WMYK in Virginia Beach, Va.”

Roberts says just as people are now able to set up professional recording studios in their homes and sell their music directly to the public (bypassing the record companies and their expensive distribution chain altogether), so too, can someone create a professional broadcast studio in their own house streaming live over the Internet.

“We’re like a ‘garage band’ (or ‘garage bandwidth’ if you like!), but with the digital equipment available today, we’re actually able to create a professional sound that equals or exceeds anything I ever experienced in my professional broadcast career 20 years ago,” he says.

Roberts says he decided to start his own radio station after reassessing his current status.

“I looked at my life and realized that I needed to reinvent myself (like so many others) after the recent financial meltdown,” he says.

More than just a radio station, Roberts is hoping for something else.

“It’s plain to see that all forms of media are quickly moving to the Internet. That’s hurt traditional media outlets (like newspapers and traditional radio or TV stations). But it’s opened up a whole new frontier for niche media outlets such as O.C. Talk Radio. We don’t have to reach a ‘mass audience’ with a ‘one-size-fits-all model.’ Instead, we can ‘stimulate conversations’ directly between businesses, community groups and their local audience. And all with much lower costs and greater returns.”

And why does he think RSM needs a local radio station?

“As traditional media outlets continue to downsize or disappear, it’s clear that what suffers first and foremost is ‘local coverage.’ Take RSM for example, with fewer reporters and pages to publish their news, papers like the Orange County Register and LA Times are increasingly focusing on major stories only (getting their articles from national wire services instead of local field reporters). It’s even worse with traditional TV stations that have fewer field reporters covering an ever wider marketplace. The just can’t cover Orange County any more with their decreasing number of local bureaus and distant TV trucks,” he says.

But, he says through the power of the Internet, the slack can be picked up and actually allow local businesses, community groups and their audience to talk directly with one another.

“It’s never been done like this before,” he says. “It’s a new ‘social medium’ that takes social media to an amazing new level. At mid-life, it’s given me a whole new career and excitement again. In a weird way, it’s brought me back to where I started but in a whole new way.”

Married to Jan, an operations specialist for a national bank, the couple has a daughter Vanessa, who plays basketball for Tesoro High School.

Roberts himself graduated Magna Cum Laude from the University of Michigan and attended law school for one year at William & Mary in Williamsburg, Va.

Courtesy of Debbie Sklar and the RSM News-n-Views.