Archive for Sales Performance

Defining the role of strategy in your digital campaign.

Posted in Business Growth Cafe with tags , , , on August 4, 2020 by OC Talk Radio

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Katie Wagner founder, CEO of KWSM, A Digital Marketing Agency joins me at the Café to answer your questions and to offer up some great advice on the importance of implementing an effective digital strategy and campaign for your business.

Don’t let your dream of starting a business come to an end because of a bad pitch (deck)!

Posted in Business Growth Cafe with tags , , , on July 28, 2020 by OC Talk Radio

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In the world of startups getting a business off the ground is not easy.  There is so much work that goes into developing the plans, product, testing, etc. etc., yet in 60 seconds or less, that dream can come to an end.

 

Why, because their investor pitch didn’t go so well.  This may have been the result of the entrepreneur themselves…or in many cases, their pitch deck didn’t communicate and the brilliance of their idea got lost in the sea of pages, numbers, and rambling that caused the potential investor to say to themselves, next!

 

At the Café, Jasmine Foroutan, CEO of Pitch Genius joins me to offer up some advice on what a great and effective pitch deck should include.

Thinking about your exit strategy? What about an ESOP?

Posted in Business Growth Cafe with tags , , on July 23, 2020 by OC Talk Radio

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As a business owner, you dream of cashing out one day.  The big score! But what is your company really worth?  Maybe not as much you believe it is?  What is the right exit strategy for you?  Sell the company?  Be acquired?  Merge?  Or, as another thought, sell it to the people that helped grow your business.

 

At the Café, I have Chris Kramer, Managing Director of Strategic Equity Group to discuss ESOP’s (Employee Stock Ownership Plan) as an exit strategy.

Guidance for high potential early-stage companies to get on the right path, identify the right model and the right way of thinking about business growth

Posted in Business Growth Cafe with tags , , on July 15, 2020 by OC Talk Radio

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At the Business Growth Café I’m excited to have Eli Eisenberg, Founder & President of Straight Line Management, which focuses on providing CFO services and financial expertise to help growing companies identify and exploit key opportunities, to discuss the importance of understanding and using your financials strategically in growing your business.

Eli has grown his business over the past 29 years and shares his experiences and guidance for high potential early-stage companies to get on the right path, the right model and the right way of thinking about your business.

100th Show: Join former CMO for Ritz-Carlton and Loews Hotels and Founder of BJH Consulting, Bruce Himelstein,at the Cafe to discuss the current state of the hospitality Industry

Posted in Business Growth Cafe with tags , , , on July 9, 2020 by OC Talk Radio

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It’s my 100th show.  I want to thank my subscribers, listeners and guests I am pleased and honored to welcome to the show Bruce Himelstein, Founder of The BJH Group.  Bruce is a Sales & Marketing Expert, Speaker, Facilitator, and Consultant. His career includes…Chief Sales & Marketing Office for Ritz-Carlton Hotels, President Oceania Cruises, and Chief Marketing Officer, Loews Hotels & Resorts.  And, a long-time friend of mine, but you’ll have to listen to the show to hear those details!

Join us as we take a journey with Bruce from graduation to cleaning hotel rooms to CMO for major hotel chains.  And, as we explore the current state of the hospitality industry.

Trademarks, Patents and Copyrights, oh my!

Posted in Business Growth Cafe with tags , , , on July 7, 2020 by OC Talk Radio

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There are many reasons to protect your brand’s trademark. It seems obvious, yet so many businesses find themselves letting their trademark lapse or allowing it to be modified or misused.  This causes market confusion or, worse, allows your competitors to take it over potentially.

Also, if you own a business or are conducting the marketing for that business, and you use graphics or pictures from the internet, then publish them in presentation, social media, etc., you are putting your business in jeopardy.

That’s crazy, you say?  Well, you’re crazy…if you are using the copyrighted materials, the IP, of another company or person. Why, because you are committing a crime and can be fined thousands of dollars. And, if you were sued, that money comes right from your bottom line and potential could bankrupt your business.

Today at the Café I’m excited to have Sharon Adams, Founder & President of Adams Law Offices, on our show to discuss the importance of protecting your IP and your business.

Launching a new product or service is never straight line to success

Posted in Business Growth Cafe with tags , , , on June 25, 2020 by OC Talk Radio

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Paul Wirth, entrepreneur, EOS Implementor and Founder & Facilitator at CEO Axxess joins me at the Business Growth Cafe to discuss his new venture and the path to identity and bring a new product/service to market.

 

 

Communications tools and infrastructure in the new normal business world

Posted in Business Growth Cafe with tags , , , on June 9, 2020 by OC Talk Radio

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Brian Andersen, Digital transformation specialist and founder of Telecomphrensive Solutions works with businesses to help them think through their technology strategy, focusing on customer experience, employee satisfaction, security, and ease of use in the new normal of remote workers.

Life changed two-plus months ago as employees headed home to work as a result of the Coronavirus.  Who thought, including myself, that two months later we’d be working from home…hopping on endless zoom meetings would become the norm.

The question becomes, as the guidelines start to lift and it becomes safer in the workplace, will working from home be more of the norm than the occasional telecommuter.

And with these changes comes the needed and necessary communications tools and infrastructure that for most companies didn’t exist.

Listen in as we explore!

Sales training gets the sales organization working from the same playbook

Posted in Business Growth Cafe with tags , , on May 14, 2020 by OC Talk Radio

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Today at the Café I’m excited to have Scott Bailey, a seasoned of Sandler Certified Trainer in the Western Region with over 24 years of service to discuss how sales training gets the sales organization working from the same playbook… using the same communications system to drive business growth.

The importance of planning for post-covid business growth

Posted in Business Growth Cafe with tags , , , on May 12, 2020 by OC Talk Radio

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Marcia Riner, CEO of Bella Financial and fellow podcaster and host of Profit with a Plan joins me at the Cafe to discuss why businesses need to gain clarity, control, and confidence in order to make the best financial and marketing decisions to compete in the post-COVID world.