Archive for Messaging…

5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask Yourself

Posted in Business Growth Cafe with tags , , , , on May 6, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-jjsaa-121b057

People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or change behaviors and attitudes then . . . what’s the point? Today for your 5-Minute Break, I’ll highlight some prompts to get you thinking about how clear you REALLY are on your branding. Learn more about the power of effective branding at craftmarketingandbranding.com.

5 Minute Break: Tips for Developing a Customer-First Marketing Strategy

Posted in Business Growth Cafe with tags , , , , on May 5, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-e2tdx-121b025

Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you truly improve upon your crafted strategy to better serve those who interface with your brand. Today’s5-Minute Break centers around how your brand can implement a customer-first mindset and start seeing consumers as people, not just personas. Not sure where to get started with developing a customer-first strategy? Visit www.craftmarketingandbranding.com and learn more!

5-Minute Break: Differentiation

Posted in Business Growth Cafe with tags , , , , on May 1, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-24hf3-120c2d4

What’s your brand’s product or service differentiation strategy?  Do you even have a point of differentiation?

5-Minute Break: Research

Posted in Business Growth Cafe with tags , , , , on April 27, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-74g4z-120c2a2

Take a short break from your day! Let’s talk about the importance of research.

5-Minute Break: Consistency

Posted in Business Growth Cafe with tags , , , , on April 25, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-r274w-120c289

Take a short break from your day to listen to how consistency is key in your marketing.

Disrupting or creating a new category with John Pham

Posted in Business Growth Cafe with tags , , , on January 7, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-2yspg-117275c

INBRACE CEO John Pham joins me at the Business Growth Cafe to discuss how his company focuses on improving people’s lives.

We explore his experience launching startups helped him to build a new kind of company; integrating advanced orthodontic methods, practice development, healthcare software systems, lean manufacturing, systems management, and marketing & sales excellence to innovate purposefully and nimbly. His efforts have been recognized in 2018, 2019, and 2020 when INBRACE was one of Orange County’s Top Workplaces and in 2019 and 2020 when he was named an Ernst & Young Entrepreneur of the Year finalist.

Join us as we explore his journey to build this highly successful company.

Creating a world where consumption leaves no footprint, one single-use plastic at a time!

Posted in Business Growth Cafe with tags , , , on November 13, 2021 by OC Talk Radio

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Five hundred million plastic straws are used daily, and with many states and cities issuing bans on single-use plastics, what’s the alternative?  Well, it’s UrthPact! UrthPact is now the leader in compostable manufacturing focused on developing products from earth-friendly materials.

UrthPact CEO Paul Boudreau joins me at the Business Growth Cafe to discuss his mission to keep 25 billion plastic pieces from reaching the oceans and landfills by the year 2025 and how UrthPact straws can help, one sip at a time!

The current state of Supply Chain and it‘s impact on your business with Richard Montellano

Posted in Business Growth Cafe with tags , , , on October 10, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-a6y52-10fece6

Supply Chain consultant Richard Montellano, the founder of RAM Supply Chain Inc., joins me, Angelo Ponzi, on the Business Growth Cafe podcast to discuss current supply chain issues and their impact on businesses in the US and worldwide.

Push yourself and business to the next level with Glenn Gow, CEO Therapist

Posted in Business Growth Cafe with tags , , , on October 4, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-2x4at-10f6ecb

Glenn Gow, CEO Therapist joins me, Angelo Ponzi, at the Business Growth Cafe to discuss the many challenges and decisions facing CEOs and the steps they can take to become better leaders. Having been a CEO, leading his own company for 25 years, and working with brands such as Microsoft, Facebook, Google, and Apple, Glenn brings a unique perspective having been a CEO to help CEOs.

Climate change, renewable energy, sustainable energy, and greenhouse gases…oh my!

Posted in Business Growth Cafe with tags , , , on April 14, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-vy9rb-100b8d5

Unless you’ve been hiding under a rock, the conversation on energy conservation and climate change is not new but certainly one you need to participate in. 

My guest and expert on the subject, Marc Brener, Director of Renewable & Energy Efficiency Services of Energy Experts International, Inc., is here with me today to help explore ideas and the facts you need to be thinking about.  This is an important, educational and stimulating conversation.