Archive for Messaging…

Helping your business succeed by implementing the right social strategies

Posted in Business Growth Cafe with tags , , on September 20, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-2knj7-c04d58

Many companies simply lack the experience of working with the various social media platforms and/or lack a strategy and process to manage the daily activities required of their social efforts. What’s the solution?

Neal Schaffer, Social Media Expert and Social Media Agency owner, joined me, Angelo Ponzi fractional CMO and your host at the Business Growth Cafe today to explore the impact social media can have and suggestions on ways to make it efficient and effective for your business.

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Cheers! Sharing a drink and the challenges of growing a business with the CEO of Blinking Owl Distillery

Posted in Business Growth Cafe with tags , , , on September 6, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-q6hmm-be817c

Inspired by his bootlegging great grandfather, CEO Brian Christenson and me, explore the past to stepping out to start his own business, from business plan through the entire process of distilling, bottling, and marketing.  It’s a fascinating journey that gives insights and guidance to small to medium-sized businesses.  And, we share a bottle or two of his products!

What is the best business advice you’ve ever given or received? 15 of my guests share their stories.

Posted in Business Growth Cafe with tags , , on August 27, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-8ipcu-bd338e

Over the year’s we’ve all received some great advice.  Maybe from your parents, friends or business associates.  Some of that advice stayed with us and helped shape who we are today.  This weeks’ episode includes my interviews with 15 guests over the past few months and their answers to the questions, “what is the best business advice you’ve ever received and/or given if different?”  25 minutes of great insights in one show!

Drowning in Financial Data? Join the discussion to turn it into relevant and actionable information.

Posted in Business Growth Cafe with tags , , , on August 15, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-btkh6-bbac19

From Accountant to a controller to president to consultant and business owner, join me, Angelo Ponzi your host and fractional CMO and Ken LaCroix, CEO and Fractional CFO, of Insightful Partners for a discussion about the journey to launch your own business as a consultant and the role technology, plays in delivering actionable insights to business financials. Understanding your company’s financial data across departments to give you the relevant and actionable information you need to keep your business growing, achieving goals, and executing strategy.

Achieving Work/Life Balance

Posted in Business Growth Cafe with tags , , , on July 19, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-eugqd-b879e2

We all want to achieve work/life balance.  And, it’s easier said than done. Joining me, Angelo Ponzi at the Business Growth Café for a truly interesting conversation is Chrissy Eblin, Founder and CEO of Carefree Concierge to discuss how to get more time back in your day to focus on your business and other important things in your life.

Subscribe today at businessgrowthcafe.com or your favorite podcasting platform, and tune in LIVE on Tuesday, June 25th at 12:30 PM PST at octalkradio.net.

Six reasons why things catch on or become contagious?

Posted in Business Growth Cafe with tags , , on July 9, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-avvms-b74a16

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

  1. Social currency – does it make me look good?
  2. Triggers – how are you reminded of the product?
  3. Emotion – strong emotions = sharing
  4. Public – what is everyone else doing?
  5. Practical value – is it actually helpful?
  6. Stories – is my idea/ product a relevant part of a cool story?