Archive for Messaging…

The emergence of the Maryland Style Rye Whiskey brand, Sagamore Spirit

Posted in Business Growth Cafe with tags , , , on November 19, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-hdvyv-c8343b

I am a vodka drinker. Or rather I was. And now, thanks to my guest, I drink a Rye Whiskey brand out of Baltimore Maryland called Sagamore Spirit. Join me, Angelo Ponzi, at the Business Growth Cafe for my in-depth interview with Brian Treacy, President of Sagamore Spirit, where we discuss the emergence of Maryland Style Rye Whiskey and the growth of the Sagamore brand across the US… one sip, one bottle at a time. Oh, we also do a little taste testing too!

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Leader’s vs leadership. The path from Management Mess to Leadership Success with Scott Miller, EVP FrankLinCovey

Posted in Business Growth Cafe with tags , , , , on November 1, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-5zmu8-c59b3d

Why should anyone follow you? This is the question in my guest’s, Scott Miller’snew book: Management Mess to Leadership Success. This insightful narrative provides a 30-day challenge to help you discover why they should and the journey you can take to becoming the leader you would follow.

The winner is? The Newport Beach Film Festival!

Posted in Business Growth Cafe with tags , , , on October 17, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-2y2i6-c3b601

The Newport Beach Film Festival and The Orange County Film Society have become key destinations for award-worthy films. Join me and my guest, Gregg Schwenk, CEO and co-founder of the festival as we explore the past 20 years, notable stars and events that celebrate movies and the people who make them possible.

Listen up! I’m got a story to tell you about storytelling.

Posted in Business Growth Cafe with tags , , on October 8, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-f82a8-c292a0

Storytelling has been used to shape and redefine events in order to persuade and change possible outcomes in history. Even Julius Caesar famously said that the victor told the story. Storytelling evolved as a way to ensure that history was handed down from generation to generation, so historical events were retold over and over to educate and to entertain an audience.

Join me at the Cafe as I explore the value and strategies of storytelling, along with some practical advice on establishing your story’s premise

Is the timing right in your business to hire a full-time or fractional executive?

Posted in Business Growth Cafe with tags , , , on September 27, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-7tfqw-c11e7c

Your business is growing or flat or worse, losing market share and it’s time to bring in more experienced people to help you keep it in the road to growth, but, you just don’t have the money or time to invest in finding the right people. Someone recommended hiring an interim or fractional executive; however, you’re not sure how to go about it? How do you find the right person? What are the steps you can take to making that decision?

Kristen McAlister, President of Cerius Executives, Joins me, your host and fractional CMO Angelo Ponzi for an in-depth discussion on when to hire a fractional or interim executive vs a full-time person and the steps you need to take to ensure you’re putting the right person on the bus!

Join us every Tuesday from 12:30 – 1:00 PM at the Business Growth Café, where we select from a menu of topics that can impact business growth. We’ll explore influences, barriers, challenges, and opportunities with experts from a wide variety of disciplines that can, directly and indirectly, impact your growth strategies and offer insights and actionable steps you can incorporate into your business.

Helping your business succeed by implementing the right social strategies

Posted in Business Growth Cafe with tags , , on September 20, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-2knj7-c04d58

Many companies simply lack the experience of working with the various social media platforms and/or lack a strategy and process to manage the daily activities required of their social efforts. What’s the solution?

Neal Schaffer, Social Media Expert and Social Media Agency owner, joined me, Angelo Ponzi fractional CMO and your host at the Business Growth Cafe today to explore the impact social media can have and suggestions on ways to make it efficient and effective for your business.

Cheers! Sharing a drink and the challenges of growing a business with the CEO of Blinking Owl Distillery

Posted in Business Growth Cafe with tags , , , on September 6, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-q6hmm-be817c

Inspired by his bootlegging great grandfather, CEO Brian Christenson and me, explore the past to stepping out to start his own business, from business plan through the entire process of distilling, bottling, and marketing.  It’s a fascinating journey that gives insights and guidance to small to medium-sized businesses.  And, we share a bottle or two of his products!