OC TALK RADIO

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People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or change behaviors and attitudes then . . . what’s the point? Today for your 5-Minute Break, I’ll highlight some prompts to get you thinking about how clear you REALLY are on your branding. Learn more about the power of effective branding at craftmarketingandbranding.com.

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Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you truly improve upon your crafted strategy to better serve those who interface with your brand. Today’s5-Minute Break centers around how your brand can implement a customer-first mindset and start seeing consumers as people, not just personas. Not sure where to get started with developing a customer-first strategy? Visit www.craftmarketingandbranding.com and learn more!

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What’s your brand’s product or service differentiation strategy?  Do you even have a point of differentiation?

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Take a short break from your day to listen to how consistency is key in your marketing.

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So you’re thinking about starting a podcast.  Three years ago, so did I, and here I am with about 130 or so under my belt on a variety of podcast platforms from iTunes, Spotify, Google, Amazon music…pretty much anywhere you can listen to a podcast.

As of February 2021, there are over 1,750,000 podcasts and over 43 million episodes, up from 500,000 active podcasts from just two years ago in February 2018.

But like sports, there are a few that make it to the top…have great success, and make money.

Today on the show, I have Jeremy Slate, founder, and CEO of Create Your Own Podcast Life and Comand Your Brand, to help us navigate building your network and business through podcasting.

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As business owners, we spend so much time working in our business thinking about sales, cash flow, employees, competition, operations, we forget to not only spend time working on our business but frankly, working on ourselves.

At the Café I have Matt DeCoursey, CEO and Founder of FullScale.io, how of the podcast Startup Hustle and Author of the book Million Dollar Bedroom here to offer up some great advice on the importance of building your personal brand.