Turn on, tune in and drop in on our latest discussion of THE POWER OF PODCASTING with our long time show host Charley Wright from Strategic Investor Radio as he talks with us about the power of this new long form storytelling medium.
The Power of Podcasting
Posted in Internet Radio, OC Talk Radio, Podcasting, Uncategorized on November 9, 2017 by OC Talk RadioIntegrated Brand Experiences in B2B Marketing
Posted in Uncategorized on June 20, 2018 by OC Talk RadioIntegrated Brand Experiences in B2B Marketing
Posted in Hire Power Radio with tags Guest: Jeffery K. Rohrs on June 20, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-h5dih-9381c5
Brian Hansford, VP of Performance Management at Heinz Marketing hosted our guest, Jeffery K. Rohrs, CMO at Yext.
Read the full transcript about Integrate Brand Experiences in B2B Marketing on our blog starting Mon. 6/25/18.
A bit about Jeffrey and Yext:
I serve as our Global Chief Marketing Officer and we are the leading digital knowledge management platform with a mission to give companies control over their brand experience across the entire digital universe of maps, apps, search engines, voice assistance, and other intelligence services that are driving consumer-discovery decision and actions a day, so in practice, that means that a customer of ours like Arby’s manages their brick-and-mortar location information, store hours, menus, other types of information that consumers are looking for on mobile devices and other services insures that that is correct. Not just across the third-party ecosystem, but also across their own website.
Jeffrey will speak to what are some of the biggest challenges he sees in B2B marketing and sales from an integrated brand experience and from his own experience working with clients or even as a consumer or a B2B customer himself. Brian asks “What do you see out there and what are some of your ideas and how do you approach that?” Listen in to hear great insights.
Has customer empowerment killed CRM?
Posted in WVU Marketing Communications Today with tags Full Episodes, Guest: Mike L..., Host: Cyndi Greenglass on June 20, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-bxnqu-93a5df
We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers. In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands, and channel partners. So, in this new world, is there still a place for CRM (Customer Relationship Management) or the Experience Economy? Are these concepts outdated and need to be thrown out? If so, what has replaced them for marketers who practice and depend on loyalty and relationship management?
In our fast paced ½ hour together we will hear from Michael Lynch. With a career as diverse as loyalty itself, Lynch comes from years in both the gaming and hospitality industries.
Michael recently served as the director of loyalty marketing and market research at Lettuce Entertain You Enterprises where he was responsible for all direct marketing efforts including; strategy, teleservices, Frequent Diner loyalty club, email marketing, website and operational customer relationship management. Lynch was also responsible for research and market survey analysis.
Since 1982, Lynch has developed and executed highly successful database marketing initiatives through effective messaging, segmentation, and differentiation. He has recently developed the relational database that is at the center of Lettuce Entertain You’s ability to analyze customer information and behavior and to make critical marketing decisions.
Lynch received his BSBA in Economics from the University of Central Florida and his MBA from Louisiana State University. Soon after graduating, Lynch was asked to join the faculty of LSU-S. Lynch has also held faculty positions teaching undergraduate and graduate marketing and management courses at Indiana University-Northwest and DePaul University in Chicago where Lynch currently teaches Foodservice Management and Customer Relationship Management courses. Michael is an adjunct instructor at WVU in the DMC Master of Science program and is pursuing his Ph.D. in Hospitality Management at Iowa State University.
