Archive for the Business Category

Making Music Easier for Creators

Posted in Business on May 13, 2022 by OC Talk Radio



On this episode of Where There’s a Will, There’s a Way, host Will Crist talked with Alex Kochetkov, the founder of Mubert, a musical platform that generates music with the power of AI. Although Mubert is Alex’s first startup, his determination and experience have helped him grow a successful startup quickly. The idea for Mubert came while Alex was on a run and became frustrated with finding the right music to accompany him. He came up with a solution, gathered a small team, and got to work making better music choices available to himself and others. Throughout the episode, Will and Alex discussed how Mubert works, the short and long term goals for the company, and obstacles that Alex and his team have encountered along the way. 


Thanks for tuning in!



(0:50) All about Mubert

(2:22) Getting Started

(5:10) Obstacles in Building Mubert

(9:08) 10-Year Target

(12:30) Working Worldwide for Mubert

(21:32) Creating and Implementing the Product Roadmap

(22:53) Mubert Meetings

(24:41) The Future of the Company



Will Crist


Alex Kochetkov




“It’s super difficult to choose the tracks to run [to]…And it was so annoying for me. And I decided to create something that will help me to run and not to think about music.” Alex Kochetkov, (2:57)


“It helps people just not to think about music. So we should make the music the commodity.” Alex Kochetkov, (9:58)


“When you have the opportunity to work with your team in the evening…and to spend some time on these inspiring talks, when you talk not about your product, not about your current situation, but about the future of your product, that’s the most inspiring thing.” Alex Kochetkov, (20:38)

“…Mubert is the product that [content creators] can use. We have free plans, they can use Mubert to create the ideas that inspire them…which will never have these problems with copyrights…and to create something cool.” Alex Kochetkov, (27:33)

Contact Will Crist

How to Get Your Book in Bookstores

Posted in book publishing, Business on May 12, 2022 by OC Talk Radio

All authors want to know this burning question: HOW do I get my book into a physical bookstore? Well, it’s complicated.

In this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos break it down into two buckets: chain stores and independent bookstores. What are chain bookstores? Think Barnes & Noble and Books-A-Million and any other bookstore that has locations across the US. Buyers at these retailers work at the national level for the most part. But independently published authors can still reach these booksellers by getting to know them, the books they carry, and what is selling. Be sure to check their website, follow submission guidelines, get to know the buyer/bookstore manager.

What are independent bookstores? Or as we affectionately call them indies. These are the local bookstores in your neighborhood owned by an individual. (If you’re not sure if there’s one near you, then check out or to search your area.) For the indies, it’s all about handselling and relationships. So be sure to form a relationship with your local indie BEFORE you have a book. Work with them to create an event around something OTHER THAN a traditional book signing.

Find an indie near you: or check out some of our favorite indies:


Produced by OC Talk Radio at UCI Beall Applied Innovation

Producer: Paul Roberts, founder of OC Talk Radio

Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications

Taking the Burden off the Founder with EOS

Posted in Business on May 6, 2022 by OC Talk Radio



On this episode of Where There’s a Will, There’s a Way, host Will Crist sat down with Deam Roys, the founder of Roys and Associates, a retained executive recruiting firm that connects talented people with jobs and helps companies retain those people. After informally running his business on EOS, Deam realized the value of this system as he started learning more about it. Eventually, he transitioned to using it with his business and telling other clients about it as well. Throughout the episode, Will and Deam discussed why entrepreneurs might be hesitant to adopt EOS and how the benefits of using EOS outweigh their doubts. 


Thanks for tuning in!



(0:40) Introduction to Deam Roys

(1:37) Staffing Trends

(2:24) Deam’s Relationship with EOS

(3:19) How Does EOS Change Companies?

(4:38) Entrepreneurs Are Getting in Their Own Way

(13:57) Figuring Out How to Balance

(16:43) EOS Life

(29:10) The Importance of Flexibility

(34:28) Contact Deam



Will Crist

Deam Roys




“…I think the biggest change I see is that they’re just a lot happier with not only their work life, but their personal life.” Deam Roys, (3:26)


“With EOS, not only does it help kind of give them a structure to align things a little bit better in their business, but it also gives them time for their own personal life at home, which I think a lot of them going into it don’t realize is imbalanced.” Deam Roys (3:48)


“I think that I would imagine many of these visionaries after going through EOS…must ask themselves what took them so long. How many years of their life that they lost not being able to spend their life doing the things that they really love. You know, why did it take them this long to get around to all this?” Deam Roys, (13:21)


“Half the battle, I think, is from the founder or visionary standpoint, trying to figure out what they’re not good at, you know? Because they kind of think they’re decent at doing everything and obviously they’re better at doing some things than others. But being able to admit that, ‘Hey, I’m not really that good at doing this and it’d be better for me to hire somebody to do this for me that’s actually good at it.’ Just admitting that and going through that process alone is half the battle.” Deam Roys, (20:01)

“We help them basically take the chains of entrepreneurial-ism off and help them really start living their life and enjoying their life.” Deam Roys, (35:07)

Contact Will Crist

How EOS Has Changed the Law Firm

Posted in Business on April 29, 2022 by OC Talk Radio



In this episode of Where There’s a Will, There’s a Way, host Will Crist talked with Michael Morse, the owner and founder of the largest law firm in Michigan. Michael started his law firm over 25 years ago, and he ran the law firm with no business background whatsoever. After 15 years in the practice, Michael realized he needed help, and his firm became the first law firm to adopt the EOS model. The firm now thrives and even mentors other firms through their Fireproof program which is adapted for law firms. Throughout the episode, Will and Michael discussed how EOS has changed the firm and its employees for the better and how other law firms can do the same.


Thanks for tuning in!



(0:55) Introductions

(4:00) How EOS Has Changed the Law Firm

(8:31) For Implementers: Getting the Attention of Senior Law Firms

(11:22) What Would a Law Firm Principal Need to Hear?

(14:30) Making the World a Better Place

(16:02) How EOS Can Change You Personally

(19:12) Delegate and Elevate

(37:17) Working Remotely

(44:55) Get in Touch with Michael



Will Crist

Michael Morse


Fireproof Performance



“I mean every business concept that I now know pretty darn well now, after all this time, I learned from him and EOS…it transformed me in a very short period of time to a very robust law firm with good business practices, good core values, good everything… I couldn’t have done it without everything that I’ve learned throughout this process.” Michael Morse, (5:56)


”…We’ve worked with over 30 law firms individually…and their eyes are huge when they learn some of these concepts that they should be doing to run a really good law firm, because the traditional way to look at this is: law firms are not businesses, they are law firms…so it is fertile ground for implementers to go out there…and teach them. And that’s what we’re trying to do is spread the gospel and teach them how to run a really good business.” Michael Morse, (10:43)


”I think most law firm owners are doing too much. They’re hitting the ceiling. They’re not working in their sweet spots. They’re not enjoying life…They don’t know how to delegate. They don’t know their numbers…you can ask a few questions and prove that they’re hitting the ceiling…[I ask], what if I could teach you a way that you could work on all day everyday things that you’re great at doing and that you love to do? Would you like to hear more about that? Who’s going to say no to that?” Michael Morse, (11:41)


”I think that learning the things that we’ve learned and making a difference in our law firm is definitely spreading and making the world a better place.” Michael Morse, (15:51)

”If you do embrace this…as a business lifestyle, it really does work. It’s not pie in the sky. It’s take some time. It’s not overnight. You don’t read the book and wake up and you’re living these five things. Absolutely not. It’s taken me 15 years…but it definitely works.” Michael Morse, (33:36)

Contact Will Crist

Grow Your Audience and Sell Books with Kim Walsh Phillips

Posted in book publishing, Business on April 29, 2022 by OC Talk Radio

Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She was recently named #475 in the Inc 5000 and is a multi-seven-figure business entrepreneur with no business degree and a tendency to say “crazy pants” more than is socially acceptable. She is the best-selling author of The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing. (Fun fact: she uses a thesaurus when she writes or she would use the word “awesome,” “cool,” or “very” 7,452,675 more times than she already does.)  She’s an in-demand speaker, having shared the stage with Tony Robbins, Grant Cardone, Kevin O’Leary and Gary Vaynerchuk.

Integrators: An Integral Part of YOUR Leadership Team

Posted in Business on April 22, 2022 by OC Talk Radio



In this episode of Where There’s a Will, There’s a Way, Jason Prentice and Jon Dornbos join Will Crist to discuss Jason’s business Outcomes COO. Jason founded Outcomes because he saw a need for integrators that could help visionaries reach their dreams. Now, the company utilizes fractional integrators to help entrepreneurs from across the country accomplish their lofty goals through the EOS Model. Throughout the episode, the trio discusses fractional integrators, how integrators help visionaries, the EOS Life, and much more!


Thanks for tuning in!



(0:27) Introducing Jason Prentice, Jon Dornbos, and Outcomes COO

(2:14) The Integrator and the Visionary

(6:30) Jon’s Background

(9:44) How Integrators Help Visionaries

(18:28) Fractional Integrators

(21:45) The EOS Draw

(25:31) EOS Successes 

(29:35) Integrators vs. Implementors

(32:05) The EOS Life

(39:22) Changing the World through EOS

(42:46) Closing Thoughts



Will Crist


Jon Dornbos

Jason Prentice

Outcomes COO   



I saw a real need for entrepreneurial visionaries to get expert help and experienced help at the integrator level.” Jason Prentice, (0:55)


The integrator is not somebody who’s supposed to be telling people what to do. This is not the expert in manufacturing or finance or in sales. The integrator is the one who helps those experts on the leadership team who have the responsibility for those various departments. But the integrator helps the whole team work together harmoniously to achieve the vision.” Will Crist, (2:31)


I’m a little non-traditional in that I’m not a big fan of telling visionaries ‘No.’ I know that that’s something that has to be done, and we can’t let our companies be chaos, but there’s a way to harness all that energy in a way that still keeps the energy going.” Jason Prentice, (13:35)

I really believe in the system, and it’s just fun to get better and better and better at it. Each experience, each organization, each relationship that gets developed along the way is meaningful and has purpose.” Jon Dornbos, (32:48)

Contact Will Crist

Be a Workplace Where People Flourish

Posted in Business on April 15, 2022 by OC Talk Radio



In this episode of Where There’s a Will, There’s a Way, host Will Crist sits down with Eric Hinson, CEO of Explainify. Eric founded Explainify 10 years ago and never looked back! After reading Traction: Get a Grip on Your Business, Eric attempted to DIY his way through implementing EOS at Explainify, but he ultimately decided to work with Will Crist to get the best results. Throughout the episode, Will and Eric discuss how EOS has helped Explainify, the future of video, Eric’s new company Parable, and much more!


Thanks for tuning in!



(0:23) Introducing Eric Hinson and Explainify

(4:34) How the EOS Life Has Impacted Eric

(11:42) Highlights at Explainify

(13:39) The Future of Video

(16:18) What It’s Like to Work with Explainify

(19:33) How Eric Became an Animator

(23:39) Introducing Parable

(30:12) Implementing EOS with Parable 

(31:38) Closing Thoughts



Will Crist


Eric Hinson





[Before EOS], I think I clearly knew what I wanted inside, but like most visionaries, it was in my head. I couldn’t simplify it. I couldn’t get it organized on one sheet, and it was a little bit of a struggle.” Eric Hinson, (3:12)


Explainify’s running smoothly because I have an integrator [and] I have a leadership team, and I’m able to focus on [Parable] right now.” Eric Hinson, (30:06)

[With Parable], we’re already talking EOS language. We’re already building it around that operational model. Even with just two or three people, it’s going to be built around that because it’s been so helpful and I’d like to start from the beginning rather than do it later.” Eric Hinson, (31:21)

Contact Will Crist

Get Your Author Platform Publication Ready with Emily Carpenter-Pulskamp

Posted in book publishing, Business on April 15, 2022 by OC Talk Radio

Staying consistent and remaining persistent are the two habits you need to form when it comes to building your brand and author platform. Helping us understand the media landscape in a world that’s ever evolving is our PR point person and executive producer, Emily.

Emily Carpenter-Pulskamp, M.A. is an APR-certified public relations and marketing professional focused on creating and implementing strategies to help organizations achieve business goals and build brand awareness, as well as positively drive company culture. With more than 20 years of experience working with large and small corporations, nonprofits, and entrepreneurs to build their business she founded Little Red Communications in 2013.

Learn more about Emily and how she can help you by visiting

Fixing the Root Cause of Business Problems

Posted in Business on April 1, 2022 by OC Talk Radio



On this episode of Where There’s a Will, There’s a Way, host Will Crist sits down with Wendy O’Donovan Phillips, Founder and CEO of Big Buzz Inc. Wendy founded the marketing agency 15 years ago as a one-woman team, and she’s grown her business substantially in the time since. Today, she and her team are working on plans to franchise the agency, and they will have ten franchised locations by 2032. Throughout the episode, Will and Wendy discuss Big Buzz’s big plans, trusting your team, and several other core principles of EOS. 


(0:59) Introducing Wendy O’Donovan Phillips and Big Buzz

(4:15) Integrating EOS into Your Business Plan

(9:35) Challenging Your Business and Taking Risks

(16:39) Making Long-term Goals Attainable

(19:31) Trusting Your Team

(28:09) Big Buzz’s 10-Year Plan

(32:15) EOS Impacts EVERYONE in Your Business

(43:12) Employees Want to Work for EOS Implemented Businesses

(45:14) Closing Thoughts


Will Crist


Wendy O’Donovan Phillips

Big Buzz Inc.  


I find that the best working relationships, whether it’s with a team member or a client—any professional relationship—the best ones are where we’re open and willing and honest and vulnerable.” (7:55) – Wendy O’Donovan Phillips


I think one of the most helpful things to me throughout [implementing EOS is] I now see so much more clearly what terrific ideas there are on the team that aren’t my ideas.” (19:31) – Wendy O’Donovan Phillips


What I have learned is that the more infrastructure, the more of the right people, the more revenue and profit that we gain, the more fun it is, the more financially free we all are, and the more opportunity there is for everyone. And so my vision for this is to create a ripple effect.” (39:24) – Wendy O’Donovan Phillips

Contact Will Crist

Build a Healthy PR Mindset Before You Market Your Book with Lilian Sue

Posted in book publishing, Business on April 1, 2022 by OC Talk Radio

Our guest on this episode of the Pub Date podcast is Lilian Sue. Lillian is a long-time PR coach and publicist who focuses on helping authors fulfill their full potential to become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. She’s given workshop presentations and developed journals and other resources to help authors bust down mindset blocks, gain clarity on their thoughts, feelings & the myths they believe about PR-while providing them with the right tools, resources and knowledge to learn how to build their own successful PR campaigns.

Learn more about Lilian and be sure to follow her on social media:

On Instagram @liliansuecopywriterpr