Archive for May 31, 2022

Build an Influencer Marketing Campaign with Lilian Sue

Posted in book publishing, Business on May 31, 2022 by OC Talk Radio

Our guest on this episode of the Pub Date podcast is Lilian Sue. Lillian is a long-time PR coach and publicist who focuses on helping authors fulfill their full potential to become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. She’s given workshop presentations and developed journals and other resources to help authors bust down mindset blocks, gain clarity on their thoughts, feelings & the myths they believe about PR-while providing them with the right tools, resources and knowledge to learn how to build their own successful PR campaigns. Last time we had her on we talked about how authors could use PR to story tell and gain a following. This time we talk about how indie authors can build an influencer marketing campaign. What do you need to get in place? How to identify and reach your goals? 

To help you get started on this, download Lilian’s Brand Story Journal here: 

Learn more about Lilian and be sure to follow her on social media:

On Instagram @liliansuecopywriterpr