Archive for Business Growth

Exploring the many HR issues businesses face today

Posted in Business Growth Cafe with tags , , on July 10, 2019 by OC Talk Radio

LeiLani E. Quiray, SPHR, CEO of bethechangeHR and me, your host and fractional CMO Angelo Ponzi, at the Business Growth Cafe this week to explore the many HR topics that can impact your short and long-term business growth.


Six reasons why things catch on or become contagious?

Posted in Business Growth Cafe with tags , , on July 9, 2019 by OC Talk Radio

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

  1. Social currency – does it make me look good?
  2. Triggers – how are you reminded of the product?
  3. Emotion – strong emotions = sharing
  4. Public – what is everyone else doing?
  5. Practical value – is it actually helpful?
  6. Stories – is my idea/ product a relevant part of a cool story?

How Corporate Social Responsibility Can Impact Personal and Business Growth

Posted in Business Growth Cafe with tags , , on June 27, 2019 by OC Talk Radio

Charles Antis, Founder and CEO of Antis Roofing and Waterproofing joined me, your host Angelo Ponzi to discuss Corporate Social Responsibility and what ignites his passion and contributes to his success. Listen in as we set a goal of creating a better world to live in and the role businesses need to play.