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Archive for the Business Growth Cafe Category
Is it time to bring a lion tamer into your business?
Posted in Business Growth Cafe with tags Business Growth, Messaging..., Motiva..., Sales Performance on January 12, 2021 by OC Talk RadioMarketing is your growth engine for 2021
Posted in Business Growth Cafe with tags Branding, Business Growth, Messagi..., Sales Performance on January 4, 2021 by OC Talk Radiohttps://www.podbean.com/media/share/pb-amqgf-f6b59b
This podcast provides an overview of the insights you need in order to develop an effective marketing strategy for your business.
We’ll explore the importance of using research to help define your markets, ideal customers, market opportunities, sales strategies, and competitive offensive and defensive strategies.
Topics of exploration, along with case study examples, will include:
- Leveraging insights to establish a brand strategy, brand values, brand promise, positioning, and communications messaging.
- Identifying your customer’s decision journey and how it impacts your marketing communications strategy.
- Using your competitors to identify opportunity gaps in the market
- Determining demand for your product/service
- Key elements in building an effective growth plan
To learn more visit: www.theponzigroup.com
What are you grateful for in these troubling times?
Posted in Business Growth Cafe with tags ..., Human Resources, Messaging..., Motivation, Storytelling on December 18, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-vwjfw-f56484
Most, if not all, people can’t wait for 2020 to be over.
We all know someone who has been hurt by this pandemic and has gotten COVID-19.
Lost jobs and income, feeling isolated and disconnected, loneliness, and frankly, you just want to hug someone.
But in all of this darkness, there is light. We all want and need to heal!
Today, in this podcast, we explore the power of positivity. To find light in the darkness we ask that you dig deep to find something that you are grateful for and seek words of inspiration for the world for the coming year.
To help us do that, I’ve invited my friend Leilani Quiray to co-host this inspirational episode, along with a variety of people to share their stories of positivity.
Please join us for this unique 2020, hour-long Business Growth Cafe podcast event to help you heal and lift your spirits.
Special Guests: Charles Antis, Chase Boehringer, Wei Houng, Ric Franzi, Joe Martin and Dawn Reese.
Exit Rich and the 6 P’s Method for Selling Your Business
Posted in Business Growth Cafe with tags Business Growth, Messaging..., Motiva..., Sales Performance on December 17, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-p7wc8-f55366
Michelle Seiler Tucker joins me at the Business Growth Cafe to discuss her new book, Exit Rich and the ins and outs of selling your business. We also spend time discussing why businesses fail and steps you can take to ensure you ultimately have a successful exit!
Turning a 100-year-old Family Brownie Recipe into a Thriving Business Today
Posted in Business Growth Cafe with tags Branding, Business Growth, Messagi..., Sales Performance on December 15, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-n6kvh-f52030
At the Cafe today is Wendy Pomerantz, the Great-Granddaughter and founder of Bertha Mae’s Brownie Company to talk about how she turned a 100-year-old recipe into a thriving and very tasty business.
Wendy talks about her journey from the corporate world to the kitchen and share advice for entrepreneurs and growing businesses.
This is a sweet (pun intended) interview…as I eat brownies and cookies throughout the interview. I couldn’t resist!
For those of you looking for a great tasting treat to share this holiday season, visit Bertha Mae’s Brownie Company and tell them I sent you!
Spend more time on yourself, family, friends and in your community using 6 Week Cycles
Posted in Business Growth Cafe with tags Branding, Business Growth, Messagi..., Sales Performance on December 8, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-rrwzv-f4725b
Joe Martin, Author, TEDx speaker, and creative agency owner talks about his new book and process called 6 Week Cycles. Joe and I discuss how to change the way we think when it comes to time and what to do with it. Including a little time travel! You’ll have to listen to figure out what the heck we mean!
Find the book on Amazon!
All we need is love…in Business!
Posted in Business Growth Cafe with tags Branding, Business Growth, Messagi..., Sales Performance on November 30, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-s2jzm-f3b97e
Do you associate Love with your business? With your employees?
Joining me at the Business Growth Cafe is Dr. Bruno Cignacco, to discuss the concept of love as it relates to business and his latest book, The Art of Compassionate Business.
If you own a business or are an HR person, this is a must listen to show!
What to Become a Professional Presenter?
Posted in Business Growth Cafe with tags Branding, Business Growth, Messagi..., Sales Performance on November 18, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-vfu4i-f2a2aa
Richard Mulholland, Founder, and Samantha Dean Leontsinis, Managing Director of the company Missing Link located in South Africa, joined me at the Business Growth Cafe to take us on a journey to help you achieve keynote worthy presentations.
A Life in Black and White – Challenges the Black Community Face in the Workplace
Posted in Business Growth Cafe with tags ..., Human Resources, Messaging..., Motivation, Storytelling on November 10, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-mgw2x-f1e249
Paul Mitchell, who has been telling his story of A Life in Black and White: How to Authentically Discuss Race in Business joins me at the Business Growth Cafe. This is an important discussion!
Because of his life experiences, he is uniquely positioned to provide information and understanding to people of power, primarily White people, to help support better communication and engagement with their employees, families, and expand opportunities to show empathy and compassion to the Black community.
His goal is to help provide information to those who authentically want to learn more about the challenges the black community faces in the workplace and how we can develop a true partnership through genuine understanding and knowledge, to help make our workplaces more collaborative and productive. This is a key time for business leaders to educate themselves on how to have these meaningful conversations with their employees of all races.
We Launch Startup Companies
Posted in Business Growth Cafe with tags Branding, Business Growth, Messagi..., Sales Performance on November 4, 2020 by OC Talk Radiohttps://www.podbean.com/media/share/pb-qdqbg-f16440
Brad Chisum, CEO, and Founder of the Launch Factory joined me at the Business Growth Cafe to talk about what it says on his website home page…We launch Startup companies. During the discussion, we focus on his unique approach to helping launch startups and his own unique startup experience.
