OC TALK RADIO

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Compliance with laws governing employees, talent acquisition, training, employee compensation, screening are just of few of the areas that fall into the HR bucket. Using HR as a strategic resource to grow your business is just as important as your sales and marketing strategies. And, as a small business owner, some of your best practices should include knowing how to properly recruit, retain, and engage millennial employees. Tailoring workforce management strategies (recruitment, engagement and retention) to target millennials is now essential for small business growth.

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You’ve heard it…print is dead! Not so fast buckaroo! Magazine advertising is alive and well in today’s digital world especially when it comes to specific audience segments. When building any strategic communications plan you need to know your audience and how they consume information. President and Publisher Christopher Schulz of Orange Coast Magazine join me at the Café for an in-depth discussion on why print and events are strategic channels of communication in today’s digital world. Don’t miss out, subscribe today at businessgrowthcafe.com or your favorite podcasting platform.

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Is poor communication costing your brand money? Are you confusing your prospects and even worse, your customers as to what your brand stands for? Does your brand’s story or message focus more on the rational aspects of your brand or do you have a deep emotional connection with your audience? Jayson Duncan, Chief Storyteller at Miller Farm Media joined us to discuss how to take your storytelling to another, more strategic level to ensure your communications are truly communicating!

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Sales (and marketing of course) are the engine that drive business growth. Rich Cocuzzo, CSL, Founder & President of Sales Velocity Advisors joined me at the Café on Tuesday, February 19th to discuss on unlocking the potential of your sales team by focusing on People, Process and Performance. For insights on determining the right strategy to achieve your goals and overcome the obstacles you might face on the road to success, this conversation is a good place to start.

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Two of Orange County’s leading non-profit CEOs, Dawn Reese of The Wooden Floor and Maricela Rios-Faust of Human Options joined me at the Café this week to discuss how strategy, financial stability and leadership is essential to the growth and sustainability of a non-profit.  You can join us too, download this show on your favorite podcast platform.

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Hiring the right people for your business is a challenge. Retaining those people becomes even more challenging, especially in today’s employment environment. What is the right mix of employee benefits you offer to attract and retain top talent? In depth discussion with Elena Viera, Vice President, Director of Client Information with Wood Gutmann & Bogart.