Archive for the Internet Radio Category

ATT, BMW Partner To Deliver Always Connected Cars

Posted in Internet Radio with tags , , , , , , on December 29, 2014 by OC Talk Radio

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Courtesy of RAIN (Radio and Internet Newsletter)

So far, most in-car Net radio systems rely on your trusty smartphone. No smartphone? No Pandora for you. But a new partnership between AT&T and BMW could deliver cars that connect to the Internet on their own.

In other words, your car dashboard would play Net radio just as easily as it plays AM/FM broadcasts now — no wires or tethering required. That’s a key step in bringing in-car Net radio to the masses. Unfortunately, there’s no word yet on pricing or availability. Engadget has more info here.

Think of Internet Talk Radio as Another Social Medium

Posted in Internet Radio with tags , , , , , , , , , , , , , , on October 13, 2011 by OC Talk Radio

As a community radio station, our mandate is to “stimulate conversations” and give local businesses and community groups “a voice on the Internet.”

As such, we’re always looking for “learning moments” where everyone can learn from the ideas and experiences of others.  Here’s one of those “learning moments” from our show CRITICAL MASS FOR BUSINESS (which airs live on Tuesdays and Wednesdays from 4-5pm PST).

Why I Created OC Talk Radio

Posted in Internet Radio, OC Talk Radio with tags , , , , , , , , , , , , , , , on May 31, 2011 by OC Talk Radio

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For those intested, here’s the “backstory” of how OC Talk Radio began.

“Social media is not an ad. People don’t see your post, tweet or LinkedIn profile and buy. The purpose (and promise) of all social mediums is simply to start a conversation with someone you’d like to meet.”

I belong to a group called CRITICAL MASS FOR BUSINESS. It’s a facilitated CEO PEER GROUP that meets once a month for 4 hours. The group is limited to 12 members, all of whom own similarly sized businesses in non-competeing industries.

Our typical agenda starts with a recap of what happened to all of us over the prior month including reports on whatever we did (or didn’t do) to implement the suggestions, ideas and “action plans” from our last meeting. For many of us (me included) this “accountability to someone other than yourself” may be one of the most important features of this group. We’re all entrepreneurs, not used to reporting to anyone but ourselves. The problem with that approach (however) is that it’s far too easy to make excuses or put off painful decisions when there is no one looking over your shoulder, prodding you to improve and move forward. “I’ll do it tomorrow” too often means it never gets done.

Then comes the truly transformative part of the meeting: the “round table discussions”. Here is where the rubber meets the road and people really get to the heart of their issues. Using a strictly controlled “question and answer process” (guided by our professional facilitators) we probe, distill and digest whatever issues each member wishes to bring forward. It’s not always a pleasant experience to be on “the hot seat” but it’s always informative and often illuminating. This is the only true “no spin zone” I know. You’re in a confidential setting with 11 other struggling entrepreneurs, many of whom are wrestling with the same issues and obstacles you are. And it s the only place I know where you get really honest, no bs feed back. Who else is gonna tell you such truth? Your friends and family (who don’t want to hurt your feelings?) Your employees (who don’t want to lose their jobs?) Or some consultant (who really wants to please you and keep getting paid and whose narrow expertise may not allow them to see the whole picture?)

This is the magical “mastermind” part of the meeting: 12 individual minds coming together as one urging, adding to and otherwise improving upon each previous thought. Organized brainstorming, proving once again that the sum is greater than the individual parts. How can this help? Well, it’s hard to describe unless you’ve experienced it. But let me say that (in my own case) it gave birth to a whole new business.

I was a long time PR person whose core clients (billiards, hot tubs and other home improvement products) had seen a dramatic decline during the recent “Great Recession”. Hot tub sales alone fell by over 70%. So, one by one, my clients were either going out of business or cutting back dramatically on their overall marketing services (including me). I entered the group to find a way to revitalize my business. Instead, the group opened my eyes to a whole new business opportunity.

As I recanted my problems to the group and discussed how foolishly I’d put all my “eggs in one basket” (by narrowly focusing on just one niche), how “fat and happy” and complacent I’d become in the process and how I’d generally stopped learning, growing and aggressively marketing my services to others, it became clear that I needed a new fire or passion to prod me in a new direction and a distinctive service to offer. Then, after casually mentioning that PR companies were being asked (more and more) to take on the role and responsibilities of “social media strategist” for their clients (since ad agencies-used to making ads–and marketing people-used to collecting and analyzing data–neither knew how nor wanted to explore this new aspect of marketing), the group started prodding me to explore this subject and educate myself on this opportunity. That led to long discussions about “what is social media”, “how is it different than traditional advertising, PR and marketing” and what is its fundamental purpose?

That, in turn, led me to some remarkble insights such as “social media isn’t an ad on the Internet”. People don’t just read your blog or “tweets” and buy. Instead, its something we’ve never seen before. The purpose (and promise) of social media is that it allows you to start a conversation with anyone you want to meet, from which you can learn, explain, explore and otherwise engage them in a meaningful dialog in which (hopefully) both sides receive some benefit. That means you can’t just “ask for the order” anymore. You have to be willing to offer some ideas and information for free, upfront, before you start the sales process. Information that your audience (hopefully) will find so interesting and informative that they pass it onto others in their network and community (creating “brand advocates” or “viral marketing” for your goods or services in the process). Then you have to respond to their questions and comments and keep them coming back for more. In other words, you have to have something interesting to say and then keep saying it regularly and often.

That’s why most social media programs fail. Most companies aren’t prepared to become their own media production companies. They run of out meaningful things to say and they don’t regularly keep at it, primarly because it takes time and discipline and it may not show immediate ROI. And quite often, no one in the company is prepared to take on the additional role of “social media spokesman”, which is why it defaults to the traditional PR people (who are used to regularly speaking for their clients).

And that’s when it occurred to me. This is what I should be doing, particularly since I originally started off in radio broadcasting and communication right after college (as a traditional DJ on WMYK, “K94″, in Norfolk,Virginia). Then came the even bigger insight that “I think I know a simpler and more powerful way to do this!” For if the purpose of social media is simply to start a conversation with someone you want to meet, then what could be easier than simply calling them up, interviewing them over the phone and then streaming that conversation live to the world? You could even record, archive and store it on some server, making it available 24/7 as a download for others to listen to and enjoy later as a “podcast” on ITunes and elsewhere.

Wouldn’t that be much easier to produce than trying to research and write a new blog or mini-article each week? And (ultimately) wouldn’t it be much easier for your audience on the Internet to consume (given the fact that most people would rather watch or listen to something on the Internet than read it?) And wouldn’t these weekly live conversations be more interesting and stimulating than just talking to yourself ? (a problem that plagues most other social mediums like blogs, tweets and traditional podcasts) And wouldn’t a live, weekly broadcast, at a regular time and place, be more likely to engage your audience, particularly if they could call-in their questions (just like any traditional talk show) or log-on, in real time, and tweet their comments ? And wouldn’t your guests immediately tell all their friends, customers and clients to listen? And wouldn’t they put a link to that recorded interview up on their site after the fact (which would help drive traffic and links to your site, thereby raising your search engine rankings and giving you a free ad on their website forever?) The answer to all this was “yes”.

Thus was born a new “social medium” and the business to go with it: OC TALK RADIO, Orange County’s only community radio station giving local businesses a voice on the Internet. For more information, check us out at http://octalkradio.net.

Internet Radio: Coming to a Cell Phone Near You

Posted in Internet Radio with tags , , , , , , , , , , , , on February 21, 2011 by OC Talk Radio

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Guess who just filed a patent to provide Internet Radio by satellite to all their cell phone subscribers? Verizon. Realizing that their cell phone bandwidths are not capable of handling all the extended traffic from the growing flood of Ipads and other tablets nor the growing popularity of Internet Radio, Verizon’s patent application suggests that they may switch some of this traffic to satellites. That’s right…just like Sirius/XM.

Your Verizon phone would come pre-loaded with some application that would automatically play this Internet Based radio signal directly from some satellite flying overhead.  Sound fantastic?  There’s some speculation that AT&T may also acquire Dish Networks for the same reason.

It’s coming!  Internet Radio is the next big wave…

To read the full article, CLICK HERE.  Courtesy of Seeking Alpha (and found by GROOFER).

CES 2011 Yields Plenty of Net Radio Goodies

Posted in Internet Radio with tags , , , , , , on January 7, 2011 by OC Talk Radio

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Courtesy of RAIN (Radio and Internet Newsletter)

WEB RADIO RIDES WAVE OF “NEW COMPUTING ERA”
The 2011 International Consumer Electronics Show (CES) is in full swing today, sending out a deluge of gadget news from Las Vegas. The big trend so far is mobile: mobile tablet computers, powerful new mobile phones and mobile Web access in new locations like car dashboards.

In fact, Troy Wolverton of the Mercury News argues CES 2011 “could be seen as the official beginning of the transition to a new computing era, one dominated by mobile devices, Internet-connected televisions and car information consoles” (more here). Here’s a round-up of some of the news coming from CES 2011:

PURE DEBUTS STREAMING MUSIC SERVICE

Pure, the maker of Wi-Fi tabletop Net radios, has launched a new cloud-based music service. Dubbed FlowSongs, the service will let users buy music directly from their Pure devices. Users can “Like” a song while listening to Internet radio, then buy that song from FlowSongs — all right on their Wi-Fi radio. Pure also unveiled some new docks for iPod and iPhone devices. Engadget has more coverage here.

DUAL CAR RADIOS OFFER NET RADIO-FRIENDLY FEATURES

Electronics-maker Dual has debuted a new range of car stereo receivers. Each of the 5 models includes some way to easily hook up an iPod or smartphone. Some even include Bluetooth connectivity, allowing drivers to control select Internet radio apps from the Dual receiver. Twice.com has more here.

VERIZON, ON-STAR SHOW OFF 4G IN-CAR POSSIBILITIES

Verizon and OnStar hooked up at CES to show off the possibilities of a 4G router inside a Buick LaCrosse. The big emphasis is on data-heavy services like video streaming, but in-car Net radio seems like the biggest benefit to us. Engadget has more here.

PARROT CAR STEREO RUNS ON ANDROID

French mobile company Parrot unveiled their Asteroid car stereo receiver which runs on Android, is compatible with iPhones and will connect to the Internet through a connected smartphone. The Asteroid can run Net radio apps on-board (thanks to its Android guts), or simply play the audio from a smartphone Net radio app via its Bluetooth or USB connections. Find more coverage here and here.

iHOME APPLE DEVICE DOCK LINKS WITH iHEARTRADIO

iHome’s new docks/clock radios for Apple iPhones, iPods and iPads include compatibility for Clear Channel’s iHeartRadio app. Users will be able to set iHeartRadio stations as alarms in the morning.

Will Internet Radio Replace Broadcast?

Posted in Internet Radio on June 8, 2010 by OC Talk Radio
According to Gary Lycan’s recent column in the ORANGE COUNTY REGISTER, "Internet Radio got a boost June 1 when National Public Radio CEO Vivian Schiller said at a conference in Rancho Palos Verdes that digital will replace broadcast in the next five to ten years. In Schiller’s view, digital radio is increasing, not decreasing the audience size." 
 
Hey, we’ve been saying that all along!  Nice to know we’re in good company…

OC Talk Radio Gets Interviewed

Posted in Internet Radio on June 5, 2010 by OC Talk Radio
At a networking event in Orange County, the founder of OC Talk Radio was interviewed on this new "community radio station" by WEALTH PROTECTOR TV.   
CLICK HERE to hear the interview.