Archive for Branding

Marketing is your growth engine for 2021

Posted in Business Growth Cafe with tags , , , on January 4, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-amqgf-f6b59b

This podcast provides an overview of the insights you need in order to develop an effective marketing strategy for your business.

We’ll explore the importance of using research to help define your markets, ideal customers, market opportunities, sales strategies, and competitive offensive and defensive strategies.

Topics of exploration, along with case study examples, will include:

  • Leveraging insights to establish a brand strategy, brand values, brand promise, positioning, and communications messaging.
  • Identifying your customer’s decision journey and how it impacts your marketing communications strategy.
  • Using your competitors to identify opportunity gaps in the market
  • Determining demand for your product/service
  • Key elements in building an effective growth plan

To learn more visit: www.theponzigroup.com

 

Turning a 100-year-old Family Brownie Recipe into a Thriving Business Today

Posted in Business Growth Cafe with tags , , , on December 15, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-n6kvh-f52030

At the Cafe today is Wendy Pomerantz, the Great-Granddaughter and founder of Bertha Mae’s Brownie Company to talk about how she turned a 100-year-old recipe into a thriving and very tasty business. 

Wendy talks about her journey from the corporate world to the kitchen and share advice for entrepreneurs and growing businesses.

This is a sweet (pun intended) interview…as I  eat brownies and cookies throughout the interview.  I couldn’t resist!

For those of you looking for a great tasting treat to share this holiday season, visit Bertha Mae’s Brownie Company and tell them I sent you!

Spend more time on yourself, family, friends and in your community using 6 Week Cycles

Posted in Business Growth Cafe with tags , , , on December 8, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-rrwzv-f4725b

Joe Martin, Author, TEDx speaker, and creative agency owner talks about his new book and process called 6 Week Cycles.  Joe and I discuss how to change the way we think when it comes to time and what to do with it.  Including a little time travel!  You’ll have to listen to figure out what the heck we mean!

 

Find the book on Amazon!

All we need is love…in Business!

Posted in Business Growth Cafe with tags , , , on November 30, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-s2jzm-f3b97e

Do you associate Love with your business? With your employees?

Joining me at the Business Growth Cafe is Dr. Bruno Cignacco, to discuss the concept of love as it relates to business and his latest book, The Art of Compassionate Business.

If you own a business or are an HR person, this is a must listen to show!

What to Become a Professional Presenter?

Posted in Business Growth Cafe with tags , , , on November 18, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-vfu4i-f2a2aa

Richard Mulholland, Founder, and Samantha Dean Leontsinis, Managing Director of the company Missing Link located in South Africa, joined me at the Business Growth Cafe to take us on a journey to help you achieve keynote worthy presentations.

We Launch Startup Companies

Posted in Business Growth Cafe with tags , , , on November 4, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-qdqbg-f16440

Brad Chisum, CEO, and Founder of the Launch Factory joined me at the Business Growth Cafe to talk about what it says on his website home page…We launch Startup companies. During the discussion, we focus on his unique approach to helping launch startups and his own unique startup experience.

Turning Experts into Authorities

Posted in Business Growth Cafe with tags , , , on October 27, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-g5jrm-f09739

My guest this week, Simone Vincenzi, Founder/CEO of GTeX, a London-based company, and I discuss how becoming an authority in your field starts with these four pillars.

  • Get clarity on your business model and turn chaos into simplicity and flow.
  • Create HIGH-CONVERTING offers that deliver a real transformation.
  • Expand your audience and reach to get in front of your ideal clients consistently.
  • Grow your influence to get access to unlimited opportunities and attract clients with ease.

To learn more, visit: https://gtex.org.uk/

Taking You’re Product Idea and Bringing it to Market Reality

Posted in Business Growth Cafe with tags , , , on October 22, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-mpzec-f01c58

If you’re like so many people around the world, you’ve got a great idea for a product.  You’ve been dreaming about it, and of course, the world could use it.  And, you can’t wait to begin selling it.  But how do you get it from an idea to a viable, marketable product?

Joining me at the Cafe is Eric Rose, Founder & President of Pinnacle Product Innovation to discuss how to make that happen.

When is the last time you had a legal checkup?

Posted in Business Growth Cafe with tags , , , on October 13, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-d4f2y-ef38eb

Don’t just wait until you need a lawyer. Contracts, business entities, litigation, disputes, employee issues are just some of the areas you need to make sure you are “legally” healthy.

Mahyar Ghassemian, Founder & President of Ghassemian Law Group is in court with me today or rather at the Business Growth Café to discuss a wide variety of topics when it comes to business law.  And maybe a few of those topics just might resonate and keep your business out of hot water.

By disrupting your flow you can get five days work done in one day. Interested?

Posted in Business Growth Cafe with tags , , , on September 23, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-9vttw-ecde39

If you’re a runner or any type of athlete, you may have heard others express the terms “runner’s high” or in “the zone” when athletes exponentially outperform their competition, or even themselves. These terms describe a neurochemically induced state of consciousness known as “flow.”

Today at the Business Growth Café I’m joined by Chris King, President & CEO of Status Flow, who says that by disrupting your flow, you can get five days’ work done in one day, all while working fewer hours, dropping your stress levels to absolutely zero.

Listen in to the conversation to hear how you can improve your life and work by enhancing your flow!

To learn more, visit: https://statusflow.net/