Archive for Branding

Building a strategic relationship between Sales and Marketing with guest Rich Cocuzzo

Posted in Business Growth Cafe with tags , , , on December 4, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-ttyqr-1149c47

Sales and Marketing are your growth engines for your business.  That’s why it’s important that the relationship between sales & marketing are in alignment to drive business growth and profitability. 

Today my guest, Rich Cocuzzo, President of Sales Velocity Advisors, and I discuss the relationship between sales and marketing, as well as our own challenges in growing our individual businesses.

 

Visit www.salesvelocityadvisors.com to learn more about Rich’s services

Visit www.craftmarketingarchitects.com to learn more about my services

The power of storytelling and animation to communicate complex ideas with Karl Pontau

Posted in Business Growth Cafe with tags , , , on November 18, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-zy4bm-1136470

Karl Pontau, founder of Squash and Stretch Productions joins me at the Business Growth Cafe to discuss the power of storytelling and animation to communicate complex ideas, simply. 

Karl’s mission is to improve the lives of people around the world by telling engaging stories that build empathetic connections and inspire positive change. 

You can find Karl’s LinkedIn profile here: http://www.linkedin.com/in/kpontau

As a special free offer to Business Growth Cafe listeners, Karl is offering you a 30 minute Exceptional Brand Storytelling coaching session over Zoom. Click this link to schedule your session now!

Exploring the world startup accelerators with Steve Hoffman

Posted in Business Growth Cafe with tags , , , on November 4, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-m5j87-112246c

Steve Hoffman, CEO of Founders Space, one of the world’s leading startup accelerators, with over 50 partners in 22 countries joins me on the Business Growth Cafe to explore and discuss the world of startups.

Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

www.foundersspace.com/10 to download the 10 Commandments of raising venture capital

Exploring the current state of the job market with Kathy Dawson, CEO of Dawson & Dawson

Posted in Business Growth Cafe with tags , , , on October 22, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-kpsyk-110f55e

The Great Resignation is here! In the United States alone, 4.3 million employees have quit their jobs. On top of that, there are over 11 million open jobs in the U.S.  How has this impacted your business?  Or, if you’re the one looking for a new job, what has been your strategy.

Join me this week at the Cafe for my discussion with Kathy Dawson, CEO of Dawson and Dawson. We’ll explore the current state of the job market, and impact of Covid on the way people work, and the approach to hiring that businesses now need to take?

Learn more about Dawson & Dawson at https://www.dawsondawsoninc.com/

It‘s Q4 and Time To Start 2022 Planning

Posted in Business Growth Cafe with tags , , , on September 18, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-jkr9z-10e2a2f

What are the key issues you’re facing that might impede your business growth in 2022? The internal and external factors that you need to address.  Do you know what they are?  Have you held your company planning session yet?  If not, what are you waiting for? 2022 is right around the corner.

In the episode, I’ll discuss some of the critical areas you need to include in your planning, along with some ideas to get them accomplished. 

You made a bad decision. Now what?

Posted in Business Growth Cafe with tags , , , on September 10, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-5r3ab-10d8b34

You screwed up. Made a bad decision. Now if you’re human, this has happened to you.  It’s inevitable.

Whether you’re an employee or business leader it has happened. And, I’m sure it has happened in your personal life as well.

The question is, how do you deal with this bad decision? And, what do you do about it?  One of the questions you need to consider with any bad decision is what are the unintended consequences?  

Join me, Angelo Ponzi, at the Business Growth Cafe as I explore this topic and offer up some ideas and steps you can take to deal with a “Bad Decision.”

Connect with Your Team: Mastering the Top 10 Communication Skills

Posted in Business Growth Cafe with tags , , , on August 26, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-syr3a-10c55a2

Joining me at the Cafe this week is Meredith Bell, co-founder, and President of Performance Support Systems, a global software company providing assessment and development tools for the workplace.

Meredith is an expert in leader and team communications, the author of two books, and the host of the Strong for Performance podcast. https://growstrongleaders.com/podcasts/ 

Will explore her book, Connect with Your Team, which covers the top 10 communication skills. Which 2 or 3 would you put at the top of the list?

Visit Amazon to purchase the book.

What’s your brand’s story?

Posted in Business Growth Cafe with tags , , , on August 19, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-58w7f-10bbfe0

Originally published 10/2019

Storytelling has been used to shape and redefine events in order to persuade and change possible outcomes in history.  Storytelling evolved as a way to ensure that history was handed down from generation to generation, so historical events were retold over and over to educate and entertain an audience.

Join me at the Cafe as I explore the value and strategies of storytelling, along with some practical advice on establishing your story’s premise

Improve your people and leadership skills

Posted in Business Growth Cafe with tags , , , on August 6, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-ye8wk-10ab354

Joining me at the Business Growth Cafe is Joanie Connell, Ph.D., is a talent management expert, organizational consultant, author, public speaker, and a leadership and career coach for people across job levels, ages, and industries, and especially loves helping technical people improve their people skills.  As a psychologist, she works with both management and their teams to improve communications resulting in more effective and efficient teams.  Listen in as she shares some great advice that every business leader, especially those tech-oriented leaders can use to improve their business.

 

Learn more about her company at: https://flexibleworksolutions.com/

Check out her podcast, https://reinventingnerds.blubrry.net/

Or, connect with her on LinkedIn: https://www.linkedin.com/in/joanieconnell/

Do you have a viable strategy to grow or sell your business?

Posted in Business Growth Cafe with tags , , , on July 22, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-eezgs-1096a41

Join me, Angelo Ponzi, and my guest, Andy Peters, Founder and Managing Partner at AAKEN Business Brokerage.

Andy and his team are engaged when a business struggles and needs a fresh perspective, change directions, or someone to make the hard choices. In addition, they are brought in when an owner wants or needs to prepare to sell or is ready to sell now. As a consultant, fractional or interim CEO, and COO, Andy, I explore the value and perspective a consultant brings to a business in helping them achieve their goals. 

Want to explore and learn more about how Andy can help your business? You can reach him at andy@aakeninc.com or visit his website: https://aakeninc.com