Archive for Branding

Sales strategies and tactics

Posted in Business Growth Cafe with tags , , , on June 17, 2021 by OC Talk Radio

Original airing: September 2, 2020

At the Café, I’ve invited Rich Cocuzzo, the founder and president of Sales Velocity Advisors, to talk war stories, the good, the bad, and the ugly of today’s business environment and to provide some insights on what to do and not to do when it comes to planning your sales strategies and tactics.

Traveling the country, remotely growing her business and conquering one mountain at a time!

Posted in Business Growth Cafe with tags , , , on June 10, 2021 by OC Talk Radio

Leilani Quiray, CEO and Founder of BeTheChangeHR took a different route in 2020 during the pandemic.  She packed up her car and began traveling the country.  But being remote didn’t slow her down.  She grew her business, added employees, and managed to have adventure after adventure hiking mountains and scaling rock faces along the way.

Join us at the Business Growth Cafe this week for a special and insightful show with a very special woman.


Growing a new spirits brand one sip at a time

Posted in Business Growth Cafe with tags , , , on June 2, 2021 by OC Talk Radio

IZO Spirits CEO Gaston Martinez joins me at the Business Growth Cafe to discuss growing the IZO brand during the challenges of 2021. What do you do when one of your primary channels of distribution, restaurants, is not available? How do you grow from one product to eight and maintain the highest level of quality?  And, what is the impact on your brand when you’re winning awards competition after competition?

Grab a glass, sit back and let’s sip some Mezcal!

Lessons My Father Taught Me That I Never Listened To

Posted in Business Growth Cafe with tags , , , on May 28, 2021 by OC Talk Radio

Originally posted August 6, 2019

Have you ever thought and wondered how you became an entrepreneur? What drove you to start your first business? It’s an interesting question. Today at the Cafe, I’m going to talk about where I believe I got my start, motivation. I’m calling this show, life lessons from the #1 plumber, in the #2 business, lessons my father taught me that I never listened to, but found valuable later on in life.


Life Lessons and Unintended Business Advice From the #1 Plumber in the #2 Industry

Listening to your customers, competition and the market is essential for business growth

Posted in Business Growth Cafe with tags , , , on May 19, 2021 by OC Talk Radio

Join me and my guest, Michael Haynes, B2B Customer Strategy Specialist and author of the book, Listen Innovate and Grow.

We explore the importance of listening to the market to generate innovative thinking to drive revenue and company growth. This is a fun, insightful, and educational show and one I’m sure you’ll benefit from listening to.  

It’s a workshop in 60 minutes!

Click here to learn more about Michael’s book.

Do you have a career plan and the soft skills to be successful?

Posted in Business Growth Cafe with tags , , , on May 13, 2021 by OC Talk Radio

When you graduated with your degree and entered the workforce armed with all of the freshly minted knowledge, you were ready to conquer the business world.  What you and frankly most of us found out is that we were missing the soft skills necessary to be successful.  Most of them, we picked up along the way.  How to work effectively, interview, be a leader, network, or even negotiate, these are the essential skills to be successful.

Mark Herschberg, author of The Career Toolkit and I discuss the essential skills for success that no one ever taught you.

Using influencer marketing to drive business growth

Posted in Business Growth Cafe with tags , , , on May 5, 2021 by OC Talk Radio

When you think about influencer marketing do the big names pop into your mind?  And, of course, so do the big budgets to get on their radar. But, maybe there is an opportunity for small businesses to get on the influencer marketing bandwagon.  Consider Micro-Influencers.

My guest today, Aaron Kosinets, CEO of Influencer Hunter, and I explore the world of how businesses can strategically use influencers to help build their business.

The 4 P’s of the Marketing Mix, or is it 6? Or, 7? Or, 8?

Posted in Business Growth Cafe with tags , , , on April 22, 2021 by OC Talk Radio

When we think about marketing, the 4P’s come to mind.  Product /Service, Place, Price, and Promotion.  But today, there are many more P’s, or possibly even C’s, depending on your thinking.  Join me at the Business Growth Cafe to explore, and count the number of P’s you might have in your business and how they can impact the growth of your business.

Using Public Relations to your Strategic Advantage

Posted in Business Growth Cafe with tags , , , on April 8, 2021 by OC Talk Radio

The world of public relations has changed and my guest, Amy Levy, Founder and CEO of Amy Levy Public Relations has changed too.  Not only in the way she runs her business but the types of services she provides her clients.  

Listen in as Amy shares her decades of experience from her big agency days in New York to the successful twenty years and counting with her own business.  She shares some wonderful insights on the work she does for her clients and I’m sure you’ll walk away with ideas of how they might help drive business for your company.

Are you an active listener?

Posted in Business Growth Cafe with tags , , , on March 27, 2021 by OC Talk Radio

Be honest with yourself. Have you ever been the person who interrupts or feels the need to take over a conversation? Not really listening and just waiting for the opportunity to grab hold of the conversation and interject what’s on your mind?  Is that a conversation?

What is the cost of not being a good listener?  Mistakes at work, family issues, losing friends?

Good, active listening is a soft skill you need to develop, as it’s essential in your life’s every aspect.

Join me, Angelo Ponzi, at the Business Growth Café this week as we explore the dos and don’ts of being a good listener.