Archive for the Internet Radio Category

OC Talk Radio Gets Interviewed

Posted in Internet Radio on June 5, 2010 by OC Talk Radio
At a networking event in Orange County, the founder of OC Talk Radio was interviewed on this new "community radio station" by WEALTH PROTECTOR TV.   
CLICK HERE to hear the interview.

Advertising On Internet Talk Radio

Posted in Internet Radio on April 18, 2010 by OC Talk Radio
Recently ran across this blog about RADIO ADVERTISING and discovered this shocking statement:
 
Advertising on the internet talk radio is similar to advertising on the old-age radio, except that its more powerful. A recent arbitration report states that over fifty percent of internet users consume streaming media and in the last three years, the number of Americans using internet radio has almost quadrupled. Moreover, Americans now seem to spend less time with television and print due to their time spent on the internet. Almost fifty six percent of the internet radio users have rated the media as new and fresh. All these definitely make internet radio the talk of the next generation advertising medium.

These factors help the advertisers with more precise targeting opportunities and get exact numbers of impressions delivered. Advertising on internet radio is multi-faceted. There are scopes to combine audio ads with synchronized banners and buttons to maximize visibility and retain attention. It is also more actionable as the listeners pay attention and the business site is just a click away. All these functionalities, together as a package, cannot be found in any other advertising media.

Catering to the tech-savvy, educated, affluent professionals from their 20s to 50s with large disposable income who are comfortable spending online, the internet talk radio is fast becoming a very powerful advertising media.

This article is written by Ronn Jones, a marketing expert with years of experience in branding and internet marketing. Check out more information on internet radio.

Putting Social Back in Social Media

Posted in Internet Radio on April 15, 2010 by OC Talk Radio

Found a fascinating article by Paul Gillin in this month’s isssue of BtoB Magazine which really puts the whole "social media" problem in perspective. Too many people still see all "social mediums" (like our Internet Talk Radio shows) as a giant billboard on the Internet Super Highway which will drive sales instead of seeing social media for what it truly is: the most powerful form of customer communication ever invented. It fits into the BEGINNING of the sales cycle as a "conversation starter" and not at the end as a "closer". And that’s the confusion. Here’s the article for you to consider:

"I recently surveyed 55 marketers, including many at b-to-b companies, about their satisfaction with social media tools. While the results aren’t statistically valid, they yield some interesting insight on how the media landscape has changed.

Respondents said that in 2006 their companies were using an average of less than one social media platform each. By last year, the average had swelled to more than eight. Equally interesting were the satisfaction ratings. Just two of the 55 respondents said they perceived the ROI on their social media investments to be negative, while 46 rated it somewhat or very positive.

There’s both good and bad news in these trends. Businesses have clearly turned the corner in their adoption of social platforms, but the rush to join the party indicates that they may be reverting to the mass-market mentality that social marketing explicitly rejects.

The mindset of mass has been ingrained in the marketing conscience for a century. In a world in which the only efficient way to relay a message to a small number of people who cared was to bother a large number of others who didn’t, big media was the only game in town.

Online media have flipped this equation. Success is now defined by the ability to establish meaningful conversations about very specific topics. Quality displaces quantity, and relationships replace messages.

A lot of marketers are having a hard time grasping this because they spent so many years doing the opposite. They see new channels as a way to build another mass audience for the same old messages. They wear their Twitter follower count as a badge of honor. They miss the point.

Social media are called social for a reason. They are a means to create relationships between individuals. Human resources professionals at Sodexo Worldwide have learned this. The big food service and facilities management company has all but discarded job boards in favor of Facebook, LinkedIn, Twitter and a variety of conversational tools. The reason: They found that initiating conversations with applicants before moving them into the recruitment funnel improved both recruiter efficiency and candidate enthusiasm. Along the way, the volume of applications jumped 25% in two years, while recruitment ad spending dropped $300,000.

The new challenge for b-to-b marketers will be to exploit the potential of social media to create connections between all their employees and all their constituents. This will present enormous governance issues as we begin to “media-train” entire companies instead of just a few individuals. That’s a topic for future columns. For now, the challenge is to discard the old economics of mass and embrace the value of one-to-one."

Courtesy of BtoBOnline.

Putting the Social Back in Social Media

Posted in Internet Radio, Ladera Times with tags , , , , , , on April 15, 2010 by OC Talk Radio

Found a fascinating article by Paul Gillin in this month’s isssue of BtoB Magazine which really puts the whole “social media” problem in perspective. Too many people still see all “social mediums” (like our Internet Talk Radio shows) as a giant billboard on the Internet Super Highway which will drive sales instead of seeing social media for what it truly is: the most powerful form of customer communication ever invented. It fits into the BEGINNING of the sales cycle as a “conversation starter” and not at the end as a “closer”. And that’s the confusion. Here’s the article for you to consider:

“I recently surveyed 55 marketers, including many at b-to-b companies, about their satisfaction with social media tools. While the results aren’t statistically valid, they yield some interesting insight on how the media landscape has changed.

Respondents said that in 2006 their companies were using an average of less than one social media platform each. By last year, the average had swelled to more than eight. Equally interesting were the satisfaction ratings. Just two of the 55 respondents said they perceived the ROI on their social media investments to be negative, while 46 rated it somewhat or very positive.

There’s both good and bad news in these trends. Businesses have clearly turned the corner in their adoption of social platforms, but the rush to join the party indicates that they may be reverting to the mass-market mentality that social marketing explicitly rejects.

The mindset of mass has been ingrained in the marketing conscience for a century. In a world in which the only efficient way to relay a message to a small number of people who cared was to bother a large number of others who didn’t, big media was the only game in town.

Online media have flipped this equation. Success is now defined by the ability to establish meaningful conversations about very specific topics. Quality displaces quantity, and relationships replace messages.

A lot of marketers are having a hard time grasping this because they spent so many years doing the opposite. They see new channels as a way to build another mass audience for the same old messages. They wear their Twitter follower count as a badge of honor. They miss the point.

Social media are called social for a reason. They are a means to create relationships between individuals. Human resources professionals at Sodexo Worldwide have learned this. The big food service and facilities management company has all but discarded job boards in favor of Facebook, LinkedIn, Twitter and a variety of conversational tools. The reason: They found that initiating conversations with applicants before moving them into the recruitment funnel improved both recruiter efficiency and candidate enthusiasm. Along the way, the volume of applications jumped 25% in two years, while recruitment ad spending dropped $300,000.

The new challenge for b-to-b marketers will be to exploit the potential of social media to create connections between all their employees and all their constituents. This will present enormous governance issues as we begin to “media-train” entire companies instead of just a few individuals. That’s a topic for future columns. For now, the challenge is to discard the old economics of mass and embrace the value of one-to-one.”

Courtesy of BtoBOnline.

TIME Recognizes “Fast Growing World of Internet Radio”

Posted in Internet Radio with tags , , , , , on March 26, 2010 by OC Talk Radio

In their special investigation into “post industrial Detroit”, TIME magazine wrote about “a fairly new group of young Detroit women who are looking to leave the freshest broadcast imprint” in “the fast-growing world of Internet radio” (their words, not mine!) 

The show is called ALL GIRL TALK RADIO and features lively discussions with four “Detroit-raised businesswomen, wives and moms” who have (according to TIME) “steadily gathered steam in recent months as their hot topics and smart, sassy on-air personalities have reeled in thousands of listeners a week, some as nearby as W. 7 Mile Road and some as far away as the United Kingdom”.

I mention it here for two reasons:

1.  I’m an ex-Detroiter who always likes to hear ANY good news from back home and

2.  As an even prouder INTERNET RADIO PIONEER who is thrilled to hear words like “the fast-growing world of Internet radio” and “the growing world of online radio” included in ANY mainstream magazine article.  Could they be catching on to the most powerful social medium ever imagined?

You can read more at TIME’s year long investigaton project called (what else?) THE DETROIT BLOG.

New Apple iPhone App Plays OC TALK RADIO

Posted in Internet Radio, OC Talk Radio with tags , , , , , , , , on March 21, 2010 by OC Talk Radio
As all our loyal listeners know by now, OC Talk Radio will play on any internet enabled smart phone.  But SPARK RADIO has taken that concept to a new level by creating the first iPhone app that allows you to keep surfing the web while listening to our “stimulating conversations” in the background thru the addition of a built-in web browser.
 
Using the station directory supplied by our partner RADIO TIME, listeners can instantly tune into OC TALK RADIO or 10,000 other top rated internet and terrestrial stations from around the world, with new stations being added daily.  The expectation is that there will be more than 30,000 available by April. This means users can listen to precisely what they want, when they want, whether it be music, talk radio, sports events, public radio or special programming from the ‘global community’ (including our exclusive content broadcast right here from Orange County, California).
 
An elegant interface and program guide make it easy for users to quickly find their favorite stations. Users can search for stations or programs by keyword, location or the station URL and can browse programming by genre or location. A GPS component even allows listeners to find local stations in any given city based on current GPS coordinates. “The Spark Radio app is a beautiful and fun radio application that opens the world’s selection of music and talk programming that only radio can provide,” said Bill Moore, CEO of RadioTime, Inc. “RadioTime makes it easy for Spark Radio users to find their favorite radio stations, like OC Talk Radio, and discover new ones from wherever they are.” And Spark Radio has a social component which allows listeners to create a profile and see what other people are listening to at any given moment by using an interactive Globe Navigator. Ratings of stations can be shared in the community along with any favorites. 
 
So if you want to instantly become part of a community of listeners tuned into a wide range of community stations from around the world, check out the new Apple iPhone app called SPARK RADIO.  It’s available for download through iTunes for $5.99.
 

Read more at the Handcast Media press release

How to Capture & Play Internet Radio Streams

Posted in Internet Radio on March 1, 2010 by OC Talk Radio