Archive for Orange County

Is It a Law? fr/THE CITY SQUARE

Posted in Is It a Law?, Uncategorized with tags , , , , on July 27, 2016 by OC Talk Radio

Wow!  For over a year, we’ve been asking public policy officials here in Orange County “Is It a A Law”, finding the craziest ordinances we can to try and stump them.  And in all that time, only ONE guest (Councilman Mike Posey of Huntington Beach) ever answer all five questions correctly.  Now, for the 2nd week in a row, we’ve had another guest go 5-0 (Kellee Fritzel, also from the City of Huntington Beach). Hmmm. Must be something in the water!  See how you fare with this week’s IS IT A LAW segment from our weekly, public policy show THE CITY SQUARE (hosted by the Association of California Cities-OC and Rutan and Tucker Law Firm that sponsors this segment of the show).

What is the Fed’s NATURAL RATE?

Posted in oc housing connection, Uncategorized with tags , , , , , on June 15, 2016 by OC Talk Radio

So, all things being equal, what is the Federal Reserve’s “natural rate”? The ideal rate that creates the so-called “three bears economy”…not too hot, not too cold.  Used to be around 5%, but many seem to think it’s more around 2-3% today. Why does this matter?  Because it tells a lot whether the Fed wants to raise rates or lower them (long term) and where we might be headed with our home and consumer loans in the near term.  Our hosts Hamid and Fay Hamadanchy then dive into some more “macro economic trends” that factor into those Fed decisions (mainly  the jobs report and “consumer demand”) and how perplexed they are that job growth has been slowly but steadily growing since “The Great Recession” (except for THIS week’s poor performance) while consumer demand remains stubbornly weak. What’s going on? Find out in this week’s fascinating look at housing prices and loan rates as they try and peer into the Fed’s crystal ball and see where we headed this year.  Only on Orange County’s only community radio station, www.OCTalkRadio.net.

Does the Fed NEED to raise rates?

Posted in oc housing connection, Uncategorized with tags , , , , , on May 25, 2016 by OC Talk Radio

Does the Federal Reserve actually WANT to raise rates regardless of whether they NEED to right now? Is it more than just holding off inflation?  Or do they see some larger crisis looming over the horizon which they feel REQUIRES them to raise rates (regardless of its short term effects on the election or the economy) so they can cut them back again in response to some unforeseen stock market correction, China meltdown or Eurozone explosion? That’s the question our hosts Hamid and Fay Hamadanchy debate today (along with yours truly, the “everyman” on the show).  For if (as some speculate) there is surely a stock market correction coming or some Euro/China storm just over the horizon, then what could the Fed do if rates are already at or near zero?  Go into negative territory as some banks in Europe have already done? And how would banks continue to make money if interest rates were BELOW zero? It’s a fascinating look at “macro-economics” today on OC HOUSING as we argue over not just IF or WHEN the Feds will raise rates but do they feel COMPELLED to do so (regardless of the short term effect on the economy or election) to give them ammunition for some future economic crisis?  You’ll want to hear this one!

IS IT A LAW from today’s CITY SQUARE show

Posted in Is It a Law?, Uncategorized with tags , , , , on May 18, 2016 by OC Talk Radio

Big shout out to our two contestants on this week’s IS IT A LAW SEGMENT of our weekly public policy show THE CITY SQUARE, Michael Lyster (Chief Communications Officer for the City of Anaheim) and Diana Coronado from the ACC-OC (who puts on this show each week) as they both went 4-1 in today’s contest, each getting tripped up by only one of our ridiculous laws.  See how you fare with questions like “can you shoot a squirrel in court in Canton, Mississippi” or “pick your teeth in public in Rhode Island”?  Courtesy of our sponsor Rutan and Tucker (the OC’s largest public policy law firm) and Orange County’s only community radio station, www.OCTalkRadio.net.

Understanding VA Loans for Veterans

Posted in Uncategorized with tags , , , , on April 4, 2016 by OC Talk Radio

Even those who’ve served in the military don’t always understand the great loans available to buy their home thru the Veteran’s Administration.  Who qualifies?  What are the advantages and benefits?  And does it take any extra time to process? All these questions and more are answered this week by our hosts, Hamid and Fay Hamadanchy as they look at one of the least understood Federally guaranteed loan programs available to all our veterans on this week’s installment of the OC HOUSING CONNECTION, right here on Orange County’s only community radio station, http://www.OCTalkRadio.net.

Is It a Law? From today’s CITY SQUARE

Posted in Is It a Law?, Uncategorized with tags , , , , on March 30, 2016 by OC Talk Radio

Is it against the law to fish with your hands in Kansas?  Or walk barefoot in Texas without a $5 permit?  Take the IS IT A LAW challenge in our weekly public policy show THE CITY SQUARE along with our guest this week, Orange County’s elected Auditor-Controller Eric Woolery as he sharpens his pencil and breezes thru this test, getting 4 out of 5 right.  How about you?  Only on Orange County’s only community radio station,  .  Brought to you by the Association of California Cities-OC and the OC’s largest law firm, Rutan and Tucker.

 

Why I Created OC Talk Radio

Posted in Internet Radio, OC Talk Radio with tags , , , , , , , , , , , , , , , on May 31, 2011 by OC Talk Radio

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For those intested, here’s the “backstory” of how OC Talk Radio began.

“Social media is not an ad. People don’t see your post, tweet or LinkedIn profile and buy. The purpose (and promise) of all social mediums is simply to start a conversation with someone you’d like to meet.”

I belong to a group called CRITICAL MASS FOR BUSINESS. It’s a facilitated CEO PEER GROUP that meets once a month for 4 hours. The group is limited to 12 members, all of whom own similarly sized businesses in non-competeing industries.

Our typical agenda starts with a recap of what happened to all of us over the prior month including reports on whatever we did (or didn’t do) to implement the suggestions, ideas and “action plans” from our last meeting. For many of us (me included) this “accountability to someone other than yourself” may be one of the most important features of this group. We’re all entrepreneurs, not used to reporting to anyone but ourselves. The problem with that approach (however) is that it’s far too easy to make excuses or put off painful decisions when there is no one looking over your shoulder, prodding you to improve and move forward. “I’ll do it tomorrow” too often means it never gets done.

Then comes the truly transformative part of the meeting: the “round table discussions”. Here is where the rubber meets the road and people really get to the heart of their issues. Using a strictly controlled “question and answer process” (guided by our professional facilitators) we probe, distill and digest whatever issues each member wishes to bring forward. It’s not always a pleasant experience to be on “the hot seat” but it’s always informative and often illuminating. This is the only true “no spin zone” I know. You’re in a confidential setting with 11 other struggling entrepreneurs, many of whom are wrestling with the same issues and obstacles you are. And it s the only place I know where you get really honest, no bs feed back. Who else is gonna tell you such truth? Your friends and family (who don’t want to hurt your feelings?) Your employees (who don’t want to lose their jobs?) Or some consultant (who really wants to please you and keep getting paid and whose narrow expertise may not allow them to see the whole picture?)

This is the magical “mastermind” part of the meeting: 12 individual minds coming together as one urging, adding to and otherwise improving upon each previous thought. Organized brainstorming, proving once again that the sum is greater than the individual parts. How can this help? Well, it’s hard to describe unless you’ve experienced it. But let me say that (in my own case) it gave birth to a whole new business.

I was a long time PR person whose core clients (billiards, hot tubs and other home improvement products) had seen a dramatic decline during the recent “Great Recession”. Hot tub sales alone fell by over 70%. So, one by one, my clients were either going out of business or cutting back dramatically on their overall marketing services (including me). I entered the group to find a way to revitalize my business. Instead, the group opened my eyes to a whole new business opportunity.

As I recanted my problems to the group and discussed how foolishly I’d put all my “eggs in one basket” (by narrowly focusing on just one niche), how “fat and happy” and complacent I’d become in the process and how I’d generally stopped learning, growing and aggressively marketing my services to others, it became clear that I needed a new fire or passion to prod me in a new direction and a distinctive service to offer. Then, after casually mentioning that PR companies were being asked (more and more) to take on the role and responsibilities of “social media strategist” for their clients (since ad agencies-used to making ads–and marketing people-used to collecting and analyzing data–neither knew how nor wanted to explore this new aspect of marketing), the group started prodding me to explore this subject and educate myself on this opportunity. That led to long discussions about “what is social media”, “how is it different than traditional advertising, PR and marketing” and what is its fundamental purpose?

That, in turn, led me to some remarkble insights such as “social media isn’t an ad on the Internet”. People don’t just read your blog or “tweets” and buy. Instead, its something we’ve never seen before. The purpose (and promise) of social media is that it allows you to start a conversation with anyone you want to meet, from which you can learn, explain, explore and otherwise engage them in a meaningful dialog in which (hopefully) both sides receive some benefit. That means you can’t just “ask for the order” anymore. You have to be willing to offer some ideas and information for free, upfront, before you start the sales process. Information that your audience (hopefully) will find so interesting and informative that they pass it onto others in their network and community (creating “brand advocates” or “viral marketing” for your goods or services in the process). Then you have to respond to their questions and comments and keep them coming back for more. In other words, you have to have something interesting to say and then keep saying it regularly and often.

That’s why most social media programs fail. Most companies aren’t prepared to become their own media production companies. They run of out meaningful things to say and they don’t regularly keep at it, primarly because it takes time and discipline and it may not show immediate ROI. And quite often, no one in the company is prepared to take on the additional role of “social media spokesman”, which is why it defaults to the traditional PR people (who are used to regularly speaking for their clients).

And that’s when it occurred to me. This is what I should be doing, particularly since I originally started off in radio broadcasting and communication right after college (as a traditional DJ on WMYK, “K94″, in Norfolk,Virginia). Then came the even bigger insight that “I think I know a simpler and more powerful way to do this!” For if the purpose of social media is simply to start a conversation with someone you want to meet, then what could be easier than simply calling them up, interviewing them over the phone and then streaming that conversation live to the world? You could even record, archive and store it on some server, making it available 24/7 as a download for others to listen to and enjoy later as a “podcast” on ITunes and elsewhere.

Wouldn’t that be much easier to produce than trying to research and write a new blog or mini-article each week? And (ultimately) wouldn’t it be much easier for your audience on the Internet to consume (given the fact that most people would rather watch or listen to something on the Internet than read it?) And wouldn’t these weekly live conversations be more interesting and stimulating than just talking to yourself ? (a problem that plagues most other social mediums like blogs, tweets and traditional podcasts) And wouldn’t a live, weekly broadcast, at a regular time and place, be more likely to engage your audience, particularly if they could call-in their questions (just like any traditional talk show) or log-on, in real time, and tweet their comments ? And wouldn’t your guests immediately tell all their friends, customers and clients to listen? And wouldn’t they put a link to that recorded interview up on their site after the fact (which would help drive traffic and links to your site, thereby raising your search engine rankings and giving you a free ad on their website forever?) The answer to all this was “yes”.

Thus was born a new “social medium” and the business to go with it: OC TALK RADIO, Orange County’s only community radio station giving local businesses a voice on the Internet. For more information, check us out at http://octalkradio.net.