Archive for marketing communications

Publishing a successful, traditional print magazine requires a non-traditional approach

Posted in Business Growth Cafe with tags , , on February 29, 2020 by OC Talk Radio

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To be successful in publishing a traditional print magazine requires digital, video, events, promotions, social media, awards banquets, and of course, organization. Tune in for a discussion on the changes and challenges in the publishing world with my guests Mike Dunn, Executive Editor, and Jennifer McLaughlin, editor-in-Chief of LA Travel Magazine.

The marketing challenges of bringing awareness, interest and community engagement to the conversation about Human Trafficking

Posted in Business Growth Cafe with tags , , , on January 24, 2020 by OC Talk Radio

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Today at the Café I have Patrick Erlandson, Founder and Creative Director of the See it – End It Film & Arts Festival and Sonia Bailey, YWCA of the Harbor Area Executive Director to discuss the challenges of bringing awareness, interest and community engagement to Human Trafficking in Southern California and around the world.

Two Seasoned Marketing Professionals Share Career War Stories…the good, bad, ugly and successful

Posted in Business Growth Cafe with tags , , on December 18, 2019 by OC Talk Radio

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Joining me in the Cafe is Seth Avergon of Avergon Marketing, to discuss marketing, business and the stories of our experiences throughout our careers. And, do a little tasting testing with Ryan Renyold’s Aviation Gin to spice up the conversation.

Listen up! I’m got a story to tell you about storytelling.

Posted in Business Growth Cafe with tags , , on October 8, 2019 by OC Talk Radio

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Storytelling has been used to shape and redefine events in order to persuade and change possible outcomes in history. Even Julius Caesar famously said that the victor told the story. Storytelling evolved as a way to ensure that history was handed down from generation to generation, so historical events were retold over and over to educate and to entertain an audience.

Join me at the Cafe as I explore the value and strategies of storytelling, along with some practical advice on establishing your story’s premise

Helping your business succeed by implementing the right social strategies

Posted in Business Growth Cafe with tags , , on September 20, 2019 by OC Talk Radio

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Many companies simply lack the experience of working with the various social media platforms and/or lack a strategy and process to manage the daily activities required of their social efforts. What’s the solution?

Neal Schaffer, Social Media Expert and Social Media Agency owner, joined me, Angelo Ponzi fractional CMO and your host at the Business Growth Cafe today to explore the impact social media can have and suggestions on ways to make it efficient and effective for your business.

What is the best business advice you’ve ever given or received? 15 of my guests share their stories.

Posted in Business Growth Cafe with tags , , on August 27, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-8ipcu-bd338e

Over the year’s we’ve all received some great advice.  Maybe from your parents, friends or business associates.  Some of that advice stayed with us and helped shape who we are today.  This weeks’ episode includes my interviews with 15 guests over the past few months and their answers to the questions, “what is the best business advice you’ve ever received and/or given if different?”  25 minutes of great insights in one show!

Six reasons why things catch on or become contagious?

Posted in Business Growth Cafe with tags , , on July 9, 2019 by OC Talk Radio

https://www.podbean.com/media/share/pb-avvms-b74a16

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

  1. Social currency – does it make me look good?
  2. Triggers – how are you reminded of the product?
  3. Emotion – strong emotions = sharing
  4. Public – what is everyone else doing?
  5. Practical value – is it actually helpful?
  6. Stories – is my idea/ product a relevant part of a cool story?