Six reasons why things catch on or become contagious?

https://www.podbean.com/media/share/pb-avvms-b74a16

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

  1. Social currency – does it make me look good?
  2. Triggers – how are you reminded of the product?
  3. Emotion – strong emotions = sharing
  4. Public – what is everyone else doing?
  5. Practical value – is it actually helpful?
  6. Stories – is my idea/ product a relevant part of a cool story?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: