OC TALK RADIO

https://www.podbean.com/media/share/pb-avvms-b74a16

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

1. Social currency – does it make me look good?
2. Triggers – how are you reminded of the product?
3. Emotion – strong emotions = sharing
4. Public – what is everyone else doing?
5. Practical value – is it actually helpful?
6. Stories – is my idea/ product a relevant part of a cool story?

This entry was posted on July 9, 2019 at 8:43 am and is filed under Business Growth Cafe with tags Business Growth, marketing communications, Messaging.... You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.