Archive for July 9, 2019

Six reasons why things catch on or become contagious?

Posted in Business Growth Cafe with tags , , on July 9, 2019 by OC Talk Radio

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

  1. Social currency – does it make me look good?
  2. Triggers – how are you reminded of the product?
  3. Emotion – strong emotions = sharing
  4. Public – what is everyone else doing?
  5. Practical value – is it actually helpful?
  6. Stories – is my idea/ product a relevant part of a cool story?