OC TALK RADIO

https://www.podbean.com/media/share/pb-99w4f-105363b

IZO Spirits CEO Gaston Martinez joins me at the Business Growth Cafe to discuss growing the IZO brand during the challenges of 2021. What do you do when one of your primary channels of distribution, restaurants, is not available? How do you grow from one product to eight and maintain the highest level of quality?  And, what is the impact on your brand when you’re winning awards competition after competition?

Grab a glass, sit back and let’s sip some Mezcal!

http://www.izospirits.com

https://www.podbean.com/media/share/pb-26fme-104ca9e

Originally posted August 6, 2019

Have you ever thought and wondered how you became an entrepreneur? What drove you to start your first business? It’s an interesting question. Today at the Cafe, I’m going to talk about where I believe I got my start, motivation. I’m calling this show, life lessons from the #1 plumber, in the #2 business, lessons my father taught me that I never listened to, but found valuable later on in life.

Life Lessons and Unintended Business Advice From the #1 Plumber in the #2 Industry

https://www.podbean.com/media/share/pb-h3vmx-103f76e

Join me and my guest, Michael Haynes, B2B Customer Strategy Specialist and author of the book, Listen Innovate and Grow.

We explore the importance of listening to the market to generate innovative thinking to drive revenue and company growth. This is a fun, insightful, and educational show and one I’m sure you’ll benefit from listening to.  

It’s a workshop in 60 minutes!

Click here to learn more about Michael’s book.

https://www.podbean.com/media/share/pb-pg92n-1034e92

When you graduated with your degree and entered the workforce armed with all of the freshly minted knowledge, you were ready to conquer the business world.  What you and frankly most of us found out is that we were missing the soft skills necessary to be successful.  Most of them, we picked up along the way.  How to work effectively, interview, be a leader, network, or even negotiate, these are the essential skills to be successful.

Mark Herschberg, author of The Career Toolkit and I discuss the essential skills for success that no one ever taught you.

https://www.podbean.com/media/share/pb-rmx2k-102ad12

When you think about influencer marketing do the big names pop into your mind?  And, of course, so do the big budgets to get on their radar. But, maybe there is an opportunity for small businesses to get on the influencer marketing bandwagon.  Consider Micro-Influencers.

My guest today, Aaron Kosinets, CEO of Influencer Hunter, and I explore the world of how businesses can strategically use influencers to help build their business.

https://www.podbean.com/media/share/pb-meytj-1017eef

When we think about marketing, the 4P’s come to mind.  Product /Service, Place, Price, and Promotion.  But today, there are many more P’s, or possibly even C’s, depending on your thinking.  Join me at the Business Growth Cafe to explore, and count the number of P’s you might have in your business and how they can impact the growth of your business.

https://www.podbean.com/media/share/pb-hryjy-1002731

The world of public relations has changed and my guest, Amy Levy, Founder and CEO of Amy Levy Public Relations has changed too.  Not only in the way she runs her business but the types of services she provides her clients.  

Listen in as Amy shares her decades of experience from her big agency days in New York to the successful twenty years and counting with her own business.  She shares some wonderful insights on the work she does for her clients and I’m sure you’ll walk away with ideas of how they might help drive business for your company.

https://www.podbean.com/media/share/pb-9v6z3-ff04f0

Be honest with yourself. Have you ever been the person who interrupts or feels the need to take over a conversation? Not really listening and just waiting for the opportunity to grab hold of the conversation and interject what’s on your mind?  Is that a conversation?

What is the cost of not being a good listener?  Mistakes at work, family issues, losing friends?

Good, active listening is a soft skill you need to develop, as it’s essential in your life’s every aspect.

Join me, Angelo Ponzi, at the Business Growth Café this week as we explore the dos and don’ts of being a good listener.

https://www.podbean.com/media/share/pb-8zwnm-fd5727

Unless you have been hiding under a rock or sitting in your bedroom staring at a wall, you’ve heard the term Brand or Branding.

Now depending on who you’re talking to, what a brand stands for or how you leverage it in your business to differentiate and build a relationship with your customers, well that is the question.

Today on the show I have Bronson Ma, Chief Creative Officer at Bronson Ma Creative to talk about brand and brand building.

https://www.podbean.com/media/share/pb-jp5xh-fca4c8

Do you love Christmas?  Santa Claus? Presents?  Decorating your house? Tree?  Caroling in the neighborhood…Christmas cookies…my absolute favorite. 

Fun and memorable times…whether you’re thinking of your childhood or those of your children.

Now imagine if you could have Christmas year-round? It sounds like fun! 

Joining me at the Cafe this week is Mike Sterling, President of Dekra-Lite Industries, a commercial Christmas company, to talk about the business of Christmas.