Archive for Messagi…

Let’s Talk Brand

Posted in Business Growth Cafe with tags , , , on March 11, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-8zwnm-fd5727

Unless you have been hiding under a rock or sitting in your bedroom staring at a wall, you’ve heard the term Brand or Branding.

Now depending on who you’re talking to, what a brand stands for or how you leverage it in your business to differentiate and build a relationship with your customers, well that is the question.

Today on the show I have Bronson Ma, Chief Creative Officer at Bronson Ma Creative to talk about brand and brand building.

The Business of Christmas

Posted in Business Growth Cafe with tags , , , on March 4, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-jp5xh-fca4c8

Do you love Christmas?  Santa Claus? Presents?  Decorating your house? Tree?  Caroling in the neighborhood…Christmas cookies…my absolute favorite. 

Fun and memorable times…whether you’re thinking of your childhood or those of your children.

Now imagine if you could have Christmas year-round? It sounds like fun! 

Joining me at the Cafe this week is Mike Sterling, President of Dekra-Lite Industries, a commercial Christmas company, to talk about the business of Christmas. 

Using a Ghostwriter to Write your Book

Posted in Business Growth Cafe with tags , , , on February 25, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-y2t2u-fbe833

How many of you want to write a book?  How many of you started writing a book or two, but never finished.  I hate to say it, but I fall into the latter category. 

I have spoken to so many people that think about writing a book, get overwhelmed, and it never gets from your head to paper. 

That’s where a ghostwriter comes in.

Today I had a great conversation with Laura Gale, Ghostwriter on how a ghostwriter can help get your idea onto the page, the process of publishing and so many other insights.  It’s a lesson to get your idea from your head to a published book.

Please join us for a stimulating conversation.

Plan to succeed when it comes to preserving wealth and your legacy

Posted in Business Growth Cafe with tags , , , on February 16, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-n5sby-faed04

Join me and my guest, Heath Goldman, CEO of ICON Wealth and Legacy Partners for insights on the following, plus many more questions.  Don’t wait to plan…plan for success.

  1. What do business leaders need to know to take advantage of the current estate tax exemption?
  2. What the right goals for wealth as it relates to transfers?
  3. Thinking about selling a business? When should you start planning?
  4. What is legacy planning and why you should care?

Have you ever thought about sitting on a board?

Posted in Business Growth Cafe with tags , , , on February 3, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-7wgc6-f9a54c

So, when does a company decide they need or want an advisor or to establish a board of directors?

Are you that person?

Today, at the Café is Martin Rowinski, CEO & Founder of Boardsi, an opportunity network for executives seeking to find a board position or advisory work.

Building a business to manage tax and compliance notices

Posted in Business Growth Cafe with tags , , , on January 19, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-sib4f-f80dbe

Death and Taxes.  Yes, you heard me death and taxes. My parents always told me those are the only two things that are guaranteed in life. As individuals, when getting that dreaded tax notice in the mail we panic! 

Now, imagine your business gets one or even 1,000 tax or compliance notices from the feds, state, local, or any one of numerous agencies around the world.  Don’t panic yet!

My guest has a solution for you. Rick Pinkerman, CEO of NoticeNinja, a SaaS-based CRM for tax notice compliance is here with me today to talk about converting his existing enterprise software to a SaaS model for tax notice management to ensure your tax and compliance notices are not the death of your business.

http://www.noticeninja.com

Marketing is your growth engine for 2021

Posted in Business Growth Cafe with tags , , , on January 4, 2021 by OC Talk Radio

https://www.podbean.com/media/share/pb-amqgf-f6b59b

This podcast provides an overview of the insights you need in order to develop an effective marketing strategy for your business.

We’ll explore the importance of using research to help define your markets, ideal customers, market opportunities, sales strategies, and competitive offensive and defensive strategies.

Topics of exploration, along with case study examples, will include:

  • Leveraging insights to establish a brand strategy, brand values, brand promise, positioning, and communications messaging.
  • Identifying your customer’s decision journey and how it impacts your marketing communications strategy.
  • Using your competitors to identify opportunity gaps in the market
  • Determining demand for your product/service
  • Key elements in building an effective growth plan

To learn more visit: www.theponzigroup.com

 

Turning a 100-year-old Family Brownie Recipe into a Thriving Business Today

Posted in Business Growth Cafe with tags , , , on December 15, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-n6kvh-f52030

At the Cafe today is Wendy Pomerantz, the Great-Granddaughter and founder of Bertha Mae’s Brownie Company to talk about how she turned a 100-year-old recipe into a thriving and very tasty business. 

Wendy talks about her journey from the corporate world to the kitchen and share advice for entrepreneurs and growing businesses.

This is a sweet (pun intended) interview…as I  eat brownies and cookies throughout the interview.  I couldn’t resist!

For those of you looking for a great tasting treat to share this holiday season, visit Bertha Mae’s Brownie Company and tell them I sent you!

Spend more time on yourself, family, friends and in your community using 6 Week Cycles

Posted in Business Growth Cafe with tags , , , on December 8, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-rrwzv-f4725b

Joe Martin, Author, TEDx speaker, and creative agency owner talks about his new book and process called 6 Week Cycles.  Joe and I discuss how to change the way we think when it comes to time and what to do with it.  Including a little time travel!  You’ll have to listen to figure out what the heck we mean!

 

Find the book on Amazon!

All we need is love…in Business!

Posted in Business Growth Cafe with tags , , , on November 30, 2020 by OC Talk Radio

https://www.podbean.com/media/share/pb-s2jzm-f3b97e

Do you associate Love with your business? With your employees?

Joining me at the Business Growth Cafe is Dr. Bruno Cignacco, to discuss the concept of love as it relates to business and his latest book, The Art of Compassionate Business.

If you own a business or are an HR person, this is a must listen to show!