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Digital
Radio’s digital platform continues to provide listeners more choice – delivering additional sources of messaging opportunities for advertisers. Reflective of Radio’s online capabilities and offerings, the digital sector has maintained its upward trajectory throughout 2009
Marketers increasingly recognize Radio’s loyal audiences who tune in via multiple audio devices such iPods, HD, mobile apps, etc. Radio’s opt-in communities, ability to drive website traffic and branded online opportunities provide additional revenue builders for the industry.
A new "OC Talk Radio" format has been launched on the Internet by Paul Roberts of Orange County that enables business people to have their own talk shows.
As a result, my two companies – Event Complete and TouchPointe – are co-sponsoring an hour-long talk show called "OC Spotlight" from 3:00 to 4:00 pm every Wednesday.
The program features events planned in and around Ladera Ranch and highlights the businesses, charities and organizations who bring those events to life. Guests share and discuss a wide variety of topics ranging from their involvement at the event to how they are able to manage a busy schedule. This past show focused on the upcoming Taste of Ladera (at Founders Park, Saturday and Sunday, May 1 and 2). The show enables people to call in and add their thoughts to the discussion.
To listen to the program, go to www.octalkradio.net and click the “ON AIR” button to listen live.
The following are my Top Ten reasons to participate in OC Talk Radio:
1. I have a weekly hour-long show from 3:00 to 4:00 pm each Wednesday with fascinating guests and interesting topics to discuss. Check out the schedule on-line for upcoming guests as well as be a part of the audience as we go “on location” broadcasting live for special events.
2. Ladera Times is going to launch "Open Mike" on April 7 to run either before or after my show on Wednesdays in which editor and publisher Jim Schmitt and other guest hosts will be interviewing movers and shakers in Ladera Ranch. Remember, you can call in and add you two cents to the debate.
3. Learn from others. Executive Forum Leaders Ric Franzi & Doug Gfeller host three shows a week on "Critical Mass," on which they feature OC business owners, executives, entrepreneurs and experts who share their ideas, insights and information.
4. Participate in an exciting new communication tool. OC Talk Radio is essentially a pod-cast but the idea of offering a full line-up of programming is a new concept that you can be part of creating.
5. Be a guest. If you have something interesting to share with the community or an upcoming event you want to get the word out on call Event Complete at 949-218-0866 and we’ll schedule you to appear on an upcoming program.
6. Have your own show. If you have ideas about what would make a great talk show, discuss it with Paul Roberts, CEO of West Coast Marketing and creator of OC Talk Radio. HIs phone number is (949) 888-9400. Let him know you heard OC Talk Radio made it to the TouchPointe Top 10 list!
7. Listen to and share re-runs. Every show is archived so you never have to miss one. And, if a topic is something you wish to share with others, direct them to www.octalkradio.com.
8. Keep abreast of OC news and events while working on your computer as the programming runs in the background.
9. See yourself on video. Well, I’m a little premature on this, but OC Talk Radio creator Paul Roberts is planning on adding video streaming in the not too distant future.
10. Did I mention that I have an hour-long show on OC Talk Radio from 3:00 to 4:00 pm every Wednesday. Go to http://www.octalkradio.net and sign in to listen and participate.
(Michelle Patterson is the CEO of Event Complete and founder and managing partner of TouchPointe, both headquartered in Ladera Ranch. Event Complete produces many well known events within Southern California and is a full- service event management company, producing Taste of Ladera, The Giant Orange Festival, Muscle Car 1000, and many more signature events. You can reach Event Complete at 949-218-0866, or www.EventComplete.com.
TouchPointe is a senior level consulting and recruiting firm, that provides support in IT, HR, finance and accounting for small and mid-sized companies. You can contact TouchPointe at www.touchpointe.com.
Michelle Patterson
CEO
949.892.8181 cell
949.218.0866 ext 102
Author Jay Slosar discusses his book “The Culture of Excess” on CRITICAL MASS: THE RADIO SHOW only on http://www.OCTalkRadio.net.
Look out Howard Stern and other top radio personalities, Paul Roberts has arrived.
Roberts, 54, of Rancho Santa Margarita, recently launched his own radio station, OC Talk Radio (www.OCTalkradio.net), which he says serves as OC’s first (and only) “community station” to stimulate conversations between businesses, community groups and all the extra-ordinary people in Orange County.
“I’ve always been fascinated with communications and broadcasting,” he says. “I remember reading the morning announcements in high school each day. I went on to run the student radio station at the University of Michigan and I worked as a professional DJ immediately after at WMYK in Virginia Beach, Va.”
Roberts says just as people are now able to set up professional recording studios in their homes and sell their music directly to the public (bypassing the record companies and their expensive distribution chain altogether), so too, can someone create a professional broadcast studio in their own house streaming live over the Internet.
“We’re like a ‘garage band’ (or ‘garage bandwidth’ if you like!), but with the digital equipment available today, we’re actually able to create a professional sound that equals or exceeds anything I ever experienced in my professional broadcast career 20 years ago,” he says.
Roberts says he decided to start his own radio station after reassessing his current status.
“I looked at my life and realized that I needed to reinvent myself (like so many others) after the recent financial meltdown,” he says.
More than just a radio station, Roberts is hoping for something else.
“It’s plain to see that all forms of media are quickly moving to the Internet. That’s hurt traditional media outlets (like newspapers and traditional radio or TV stations). But it’s opened up a whole new frontier for niche media outlets such as O.C. Talk Radio. We don’t have to reach a ‘mass audience’ with a ‘one-size-fits-all model.’ Instead, we can ‘stimulate conversations’ directly between businesses, community groups and their local audience. And all with much lower costs and greater returns.”
And why does he think RSM needs a local radio station?
“As traditional media outlets continue to downsize or disappear, it’s clear that what suffers first and foremost is ‘local coverage.’ Take RSM for example, with fewer reporters and pages to publish their news, papers like the Orange County Register and LA Times are increasingly focusing on major stories only (getting their articles from national wire services instead of local field reporters). It’s even worse with traditional TV stations that have fewer field reporters covering an ever wider marketplace. The just can’t cover Orange County any more with their decreasing number of local bureaus and distant TV trucks,” he says.
But, he says through the power of the Internet, the slack can be picked up and actually allow local businesses, community groups and their audience to talk directly with one another.
“It’s never been done like this before,” he says. “It’s a new ‘social medium’ that takes social media to an amazing new level. At mid-life, it’s given me a whole new career and excitement again. In a weird way, it’s brought me back to where I started but in a whole new way.”
Married to Jan, an operations specialist for a national bank, the couple has a daughter Vanessa, who plays basketball for Tesoro High School.
Roberts himself graduated Magna Cum Laude from the University of Michigan and attended law school for one year at William & Mary in Williamsburg, Va.
Courtesy of Debbie Sklar and the RSM News-n-Views.
That’s good news for us (and anyone else who thinks Internet Radio is the next "killer app" and Social Medium).
Traditional radio will be left out of Steve Jobs’ new mobile tablet device that he is expected to announce next Wednesday.
Malcolm Gladwell in his book of the same name defined the tipping points to be "the levels at which the momentum for change becomes unstoppable".
My friends, we are about to witness history next week when Apple provides the electronics, the infrastructure and the consumer confidence (no small thing) to upend traditional media.
A recent article in The Wall Street Journal alluded to Apples’s goals. No one will know until Apple CEO Steve Jobs comes down from on high to announce the next big thing, but speculation is running rampant.
The table could allow for cable television subscriptions customized by the user and billed to the their Apple account. Music may be streamed and safely tucked away on a "cloud" for instant access anywhere on any device — again, for a monthly fee.
Monthly fees have failed miserably in the music sector but Apple could pull it off with a cool new device that allows consumers to read books, save the newspaper industry from itself, access school textbooks, read PDGs, go onlline, use apps from Apple’s app store, play video and movies at a whim, listen to Internet Radio and Pandora and on and on.
But what appear to be left out is old fashioned TRADITIONAL RADIO.
You see, the TIPPING POINT has already been reached in radio and the momentum cannot be stopped. Consolidators and their followers have killed off local programming and local personalities. They’ve done this with a smile on their faces (after all, remember a year ago when Clear Channel laid off almost 2,000 people and said that was going to fix the industry?).
Maybe it would be better to rename the TIPPING POINT the DIPPING POINT in the case of the radio industry. Turns out less was NEVER more. Any idiot knows that.
Even an alien from Mars would know that to dilute local radio for the economies of repeater radio, Imus in the Morning, syndication, voice tracking and other cheap programming is compromising the whole industry’s future.
And not, next week, radio will see just what bean counter planning earned it — a footnote at best on the most fabulous new consumer device and entertainment platform ever devised.
Radio is not necessary to people other than radio executives.
Yes I know, — 236 million people listen to radio every week according to Radar and big CHR stations still pull in millions of listeners (if you count People Meter metrics as listeners).
I would respond, if radio is strong at 236 million people, why was the industry declining even before the recession? I know from my work teaching the next generation — radio has by its own hand removed itself from the soundtrack of its listeners’ lives.
Radio studies layoffs and new ways to get health care companies to buy spots while consumers get their news and entertainment online and from mobile devices. The Wall Street Journal article’s only mention of radio is INTERNET RADIO.
Here it is:
"People familiar with Apple’s plans say a central part of the new strategy is to populate as many Web sites as possible with "buy" buttons, integrating iTunes transactions into activities like listening to Internet Radio."
Yet the traditional radio industry is content to sit still and miss the NEXT WAVE aften having denied its way through the Internet Revolution for the past decade. Why do you think every major broadcast company budgets less than 3% at best for Internet,, Mobile and Digital Operations? Isn’t that wrong? The Internet will be the thing historians will look back on 50 years from today — not towers and transmitters.
The long awaited digital future is days away. Let’s watch it develop together and find ways to become a part of it.
Reprinted from Jerry Del Colliano’s outstanding "insider blog" called INSIDE MUSIC MEDIA.
Doug Gfeller from CRITICAL MASS FOR BUSINESS will interview Vic Hausmaninger on the role of a CPAs in helping business owners with strategic decisions (particularly at this time of the year.) Today from 4-5pm PST.
