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Archive for February, 2010
Vote for Internet Radio
Posted in Internet Radio on February 27, 2010 by OC Talk Radio
Radio Digital Sector Continues To Gain Importance
Posted in Internet Radio on February 23, 2010 by OC Talk Radio
Radio’s results for Q4 2009 confirmed the encouraging signs that emerged in the second and third quarters and continued to gain traction through the end of 2009. "The green shoots that we saw earlier have fully taken root," states Jeff Haley, President and Chief Executive Officer of the Radio Advertising Bureau. "In 2009, Radio went from -25% in May to flat in December – a tremendous lead-in to 2010."
"Key Radio categories such as Automotive, Grocery, and Financial Services all posted increases in Q4 spending, and Communications and Restaurants were at 90% and 95% of Q4 ’08 comps, respectively. At the same time, advertisers’ increasing interest in Radio’s Digital capabilities generated the biggest gain of any quarter since we began breaking this segment out separately – up 15%. Combined, these factors brought Q4 revenue totals to 92% of same period last year."
Digital
Radio’s digital platform continues to provide listeners more choice – delivering additional sources of messaging opportunities for advertisers. Reflective of Radio’s online capabilities and offerings, the digital sector has maintained its upward trajectory throughout 2009
Marketers increasingly recognize Radio’s loyal audiences who tune in via multiple audio devices such iPods, HD, mobile apps, etc. Radio’s opt-in communities, ability to drive website traffic and branded online opportunities provide additional revenue builders for the industry.
Why I Host a Show
Posted in Uncategorized on February 20, 2010 by OC Talk RadioOne of our new hosts, Michelle Patterson (OCSpotlight, Wednesdays from 3-4pm PST) has written about "why I’m hosting a show on OC Talk Radio" in her monthly column in the local Ladera Times. Check it out!
A new "OC Talk Radio" format has been launched on the Internet by Paul Roberts of Orange County that enables business people to have their own talk shows.
As a result, my two companies – Event Complete and TouchPointe – are co-sponsoring an hour-long talk show called "OC Spotlight" from 3:00 to 4:00 pm every Wednesday.
The program features events planned in and around Ladera Ranch and highlights the businesses, charities and organizations who bring those events to life. Guests share and discuss a wide variety of topics ranging from their involvement at the event to how they are able to manage a busy schedule. This past show focused on the upcoming Taste of Ladera (at Founders Park, Saturday and Sunday, May 1 and 2). The show enables people to call in and add their thoughts to the discussion.
To listen to the program, go to www.octalkradio.net and click the “ON AIR” button to listen live.
The following are my Top Ten reasons to participate in OC Talk Radio:
1. I have a weekly hour-long show from 3:00 to 4:00 pm each Wednesday with fascinating guests and interesting topics to discuss. Check out the schedule on-line for upcoming guests as well as be a part of the audience as we go “on location” broadcasting live for special events.
2. Ladera Times is going to launch "Open Mike" on April 7 to run either before or after my show on Wednesdays in which editor and publisher Jim Schmitt and other guest hosts will be interviewing movers and shakers in Ladera Ranch. Remember, you can call in and add you two cents to the debate.
3. Learn from others. Executive Forum Leaders Ric Franzi & Doug Gfeller host three shows a week on "Critical Mass," on which they feature OC business owners, executives, entrepreneurs and experts who share their ideas, insights and information.
4. Participate in an exciting new communication tool. OC Talk Radio is essentially a pod-cast but the idea of offering a full line-up of programming is a new concept that you can be part of creating.
5. Be a guest. If you have something interesting to share with the community or an upcoming event you want to get the word out on call Event Complete at 949-218-0866 and we’ll schedule you to appear on an upcoming program.
6. Have your own show. If you have ideas about what would make a great talk show, discuss it with Paul Roberts, CEO of West Coast Marketing and creator of OC Talk Radio. HIs phone number is (949) 888-9400. Let him know you heard OC Talk Radio made it to the TouchPointe Top 10 list!
7. Listen to and share re-runs. Every show is archived so you never have to miss one. And, if a topic is something you wish to share with others, direct them to www.octalkradio.com.
8. Keep abreast of OC news and events while working on your computer as the programming runs in the background.
9. See yourself on video. Well, I’m a little premature on this, but OC Talk Radio creator Paul Roberts is planning on adding video streaming in the not too distant future.
10. Did I mention that I have an hour-long show on OC Talk Radio from 3:00 to 4:00 pm every Wednesday. Go to http://www.octalkradio.net and sign in to listen and participate.
(Michelle Patterson is the CEO of Event Complete and founder and managing partner of TouchPointe, both headquartered in Ladera Ranch. Event Complete produces many well known events within Southern California and is a full- service event management company, producing Taste of Ladera, The Giant Orange Festival, Muscle Car 1000, and many more signature events. You can reach Event Complete at 949-218-0866, or www.EventComplete.com.
TouchPointe is a senior level consulting and recruiting firm, that provides support in IT, HR, finance and accounting for small and mid-sized companies. You can contact TouchPointe at www.touchpointe.com.
Michelle Patterson
CEO
949.892.8181 cell
949.218.0866 ext 102
Jay Slosar and THE CULTURE OF EXCESS
Posted in Critical Mass with tags Critical Mass, critical mass for business, culture of excess, Jay Slosar, OC Talk Radio, octalkradio, ric franzi on February 11, 2010 by OC Talk RadioAuthor Jay Slosar discusses his book “The Culture of Excess” on CRITICAL MASS: THE RADIO SHOW only on http://www.OCTalkRadio.net.
OC Talk Radio Founder Interviewed
Posted in OC Talk Radio with tags Internet Radio, OC, OC Talk Radio, octalkradio, Orange County, paul roberts on February 4, 2010 by OC Talk Radio
Look out Howard Stern and other top radio personalities, Paul Roberts has arrived.
Roberts, 54, of Rancho Santa Margarita, recently launched his own radio station, OC Talk Radio (www.OCTalkradio.net), which he says serves as OC’s first (and only) “community station” to stimulate conversations between businesses, community groups and all the extra-ordinary people in Orange County.
“I’ve always been fascinated with communications and broadcasting,” he says. “I remember reading the morning announcements in high school each day. I went on to run the student radio station at the University of Michigan and I worked as a professional DJ immediately after at WMYK in Virginia Beach, Va.”
Roberts says just as people are now able to set up professional recording studios in their homes and sell their music directly to the public (bypassing the record companies and their expensive distribution chain altogether), so too, can someone create a professional broadcast studio in their own house streaming live over the Internet.
“We’re like a ‘garage band’ (or ‘garage bandwidth’ if you like!), but with the digital equipment available today, we’re actually able to create a professional sound that equals or exceeds anything I ever experienced in my professional broadcast career 20 years ago,” he says.
Roberts says he decided to start his own radio station after reassessing his current status.
“I looked at my life and realized that I needed to reinvent myself (like so many others) after the recent financial meltdown,” he says.
More than just a radio station, Roberts is hoping for something else.
“It’s plain to see that all forms of media are quickly moving to the Internet. That’s hurt traditional media outlets (like newspapers and traditional radio or TV stations). But it’s opened up a whole new frontier for niche media outlets such as O.C. Talk Radio. We don’t have to reach a ‘mass audience’ with a ‘one-size-fits-all model.’ Instead, we can ‘stimulate conversations’ directly between businesses, community groups and their local audience. And all with much lower costs and greater returns.”
And why does he think RSM needs a local radio station?
“As traditional media outlets continue to downsize or disappear, it’s clear that what suffers first and foremost is ‘local coverage.’ Take RSM for example, with fewer reporters and pages to publish their news, papers like the Orange County Register and LA Times are increasingly focusing on major stories only (getting their articles from national wire services instead of local field reporters). It’s even worse with traditional TV stations that have fewer field reporters covering an ever wider marketplace. The just can’t cover Orange County any more with their decreasing number of local bureaus and distant TV trucks,” he says.
But, he says through the power of the Internet, the slack can be picked up and actually allow local businesses, community groups and their audience to talk directly with one another.
“It’s never been done like this before,” he says. “It’s a new ‘social medium’ that takes social media to an amazing new level. At mid-life, it’s given me a whole new career and excitement again. In a weird way, it’s brought me back to where I started but in a whole new way.”
Married to Jan, an operations specialist for a national bank, the couple has a daughter Vanessa, who plays basketball for Tesoro High School.
Roberts himself graduated Magna Cum Laude from the University of Michigan and attended law school for one year at William & Mary in Williamsburg, Va.
Courtesy of Debbie Sklar and the RSM News-n-Views.
OC TALK RADIO 