Archive for Guest: Dave Gerhardt

Is the Landing Page Dead? Prospect Engagement Best Practices

Posted in Hire Power Radio with tags on July 5, 2018 by OC Talk Radio


This episode will air at 11:30 am PST on 8/2/18…. but you can listen here now!

Read the full transcription of this episode on the Heinz Marketing blog starting Monday, 7/16/18.  


  • We discuss how the buying experience is broken and why the only way to fix it is to enable more conversations
  • Here’s an example of how this plays out:
    • It’s never been more important to make it easier for your customers to buy
    • This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. Whether it’s a taxi, a meal, a piece of furniture, etc.
    • These buying expectations are carrying over to B2B purchases as well
    • But businesses have not adapted yet. Customers are still often forced through a maze of funnels and forms before they can talk to a sales rep
    • So what can YOU do about this?
    • You need to make it easier for your prospects to have a conversation with you – whether that’s through chat or on the phone
    • Because a sale doesn’t happen without a conversation
    • And whoever gets closest to the customer wins (Netflix vs Blockbuster)
    • Reps need to get closer to prospects, and do that quicker – and organizations need to have the right tools in place to enable that, while avoiding the noise of non-sales related conversations

Definitely check out

More from our guest:

Hey, I’m Dave Gerhardt

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact.

During that time, I’ve launched products that have made it to the top of Product Hunt, created a top five business podcast on Apple Podcasts, landed multiple features in the New York Times, created a deck that Andy Raskin called “The Greatest Sales Pitch I’ve Seen All Year,” and helped create the category of Conversational Marketing.

I love building an audience and getting the right people to pay attention.