OC TALK RADIO

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In this episode of the Pub Date Podcast, we are joined by the Job Doctor herself Tessa White. 

Tessa is an HR leader and author of “The Unspoken Truth for Career Success: Navigating Pay, Promotions, and Power at Work.” In her book, Tessa shares her knowledge and experience to help others navigate their career journey and create balance between the workplace and their lives. 

In her journey to becoming a published author she became an unlikely influencer on TikTok by sharing her advice and being her authentic self. With her fearless attitude and an unapologetic drive to succeed, Tessa has become an example of what is possible when you take the leap and follow your dreams. Listen in as we talk about how to:

• Set a goal to achieve career balance.
• Develop a plan to reach your goal, which may include using social media and other digital platforms to spread your message.
• Read voraciously and stay up to date on trends in the industry.
• Overcome fear and take risks.
• Say “yes” more often and open yourself up to new opportunities.
• Learn the language of your company and use it to your advantage.
• Understand the company culture and how it can help you succeed.

Have you read Tessa’s book? Be sure to pick up the paperback here: https://bookshop.org/a/3785/9781400236008

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Are you considering self-publishing your book? You may be surprised to know that the traditional book publishing process is more complex than ever before. Self-publishing can seem like an attractive option, but it can be a costly mistake if you don’t do it correctly.

In this episode of the Pub Date Podcast, hosts Vanessa Campos and Jen Dorsey share insights into self-publishing and how you can avoid the pitfalls of costly mistakes. They be discuss the differences between self publishing and traditional publishing, and how to do it better and share the three steps you need to follow when starting on your publishing path:

1. Know Your Goals: Understand the differences between self-publishing, hybrid, and traditional publishing and decide which one is right for you.
2. Choose Your Team: Find experts in your genre and be a smart, educated customer.
3. Plan Ahead: Think about the marketing pieces of the process early on and make sure you’re the right author for the topic.

Loved this episode? Leave us a review and rating. 

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Are book covers important when it comes to online sales? Is it possible to stand out among thousands of other books with just a cover?

On this episode of the Pub Date podcast, hosts Vanessa Campos and Dr. Jen Dorsey are joined by producer Paul Roberts to discuss their recent award-winning book cover and the importance of book covers in the realm of online sales.

This year the Broad Book Group team won the bronze design award from PubWest for Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS by Marcos Rivera, founder of Pricing I/O. The book cover is the perfect example of how books can bring together complex pricing strategies for B2B businesses and the author’s appreciation of hip hop culture to help the work stand out from the competition.

Learn from our hosts Vanessa, Jen and Paul as they delve into the power of book covers and how they can help authors and publishers stand out from the crowd.

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Our guest is Lisa McFadden, Founder and Coach of The Writer’s Mindset. She helps writers overcome self-doubt and design their lives to support their writing goals and aspirations. In a world of competitive writers and relentless inner critics, Lisa McFadden pursues her dream of helping writers to overcome their blocks, find their process and get their writing goals done.

You will learn:

• How to Overcome Writing Blocks and Reach Writing Goals: Learn how to identify and overcome writing blocks, utilize cognitive behavioral therapy, and build self-compassion to reach writing goals.
• The Impact of Social Media on Writing: Discover how to cleanse social media of negative triggers and escape a dopamine habit to increase productivity and write more effectively.
• Managing Boundaries and Time for Writers: Explore strategies for setting boundaries and managing time to create a balanced lifestyle that supports creativity and productivity.

About our guest:
Lisa McFadden is an award-winning filmmaker, screenwriter, film festival journalist, and coach of the Writer’s Mindset. She helps writers overcome self-doubt and design their lives to support their writing goals. Follow her on Instagram @thewritersmindset

Loved this episode? Leave us a review and rate the podcast!

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Smith Publicity president, Marissa Eigenbrood joins the Pub Date podcast to talk about books, marketing, and author goals.

We’ve worked on several projects across a few publishers and indie clients and everyone has been delighted with the work that the team at Smith has done. But the ones that are most appreciative are the indie authors who understand that their book can bring credibility to their business. So if you’re an entrepreneur, be sure to tune in and take notes!

About Our Guest

Marissa Eigenbrood is President of Smith Publicity, working closely with all teams across the company. Throughout her career in public relations, she has worked with non-profits, Fortune 500 corporations, international brands, college/universities, tech start-ups and the publishing industry, including small to large-sized publishers, hybrid presses, debut authors and industry thought leaders. She brings extensive knowledge of the public relations realm, as well as an organized and dedicated focus, to all she does. Learn more about them at https://www.smithpublicity.com/

Production by OC Talk Radio

Executive production by Little Red Communications

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Where can you sell books? The answer is ANYWHERE! 

On this episode of Pub Date, we share non-traditional places where you can sell your book and how to get your book into those nontraditional retailers.

Knowing where to sell your book means that you have to really know your audience. Unpack how to know them better (market research, comps, etc.). Some non-book places you can sell books include:

• Specialty stores related to your topic (REI, quilt stores, running stores, you name it)
• Associations like the American Marketing Association, Vistage, and Entrepreneurs’ Organization (EO)
• Corporations (yes, they can and will hire you to speak to their employees! So don’t forget to build in a book sale in your fees)
• Speaking events, festivals, conferences, workshops (TedTalks, SXSW, and even regional conferences for those associations you’re already a member of)
• And everyone’s favorite AIRPORTS!