OC TALK RADIO

https://www.podbean.com/media/share/pb-renwb-ac8c7e

Has the role of the public relations professional changed over the recent years? And, if so, what’s driving that change? What does it take these days to get an article placed in your industry’s trade media? Or, to get your client on TV, radio or even a podcast? In some cases, due to the changing landscape of PR and the impact to digital platforms, what used to be a “no no” has now become more common place…Pay for Play! Check out my conversation with Chief Visibility Officer and Founder, Teri Sawyer of T&Co.

https://www.podbean.com/media/share/pb-fvyxm-abbc55

Compliance with laws governing employees, talent acquisition, training, employee compensation, screening are just of few of the areas that fall into the HR bucket. Using HR as a strategic resource to grow your business is just as important as your sales and marketing strategies. And, as a small business owner, some of your best practices should include knowing how to properly recruit, retain, and engage millennial employees. Tailoring workforce management strategies (recruitment, engagement and retention) to target millennials is now essential for small business growth.

https://www.podbean.com/media/share/pb-qdbfq-aa12d3

You’ve heard it…print is dead! Not so fast buckaroo! Magazine advertising is alive and well in today’s digital world especially when it comes to specific audience segments. When building any strategic communications plan you need to know your audience and how they consume information. President and Publisher Christopher Schulz of Orange Coast Magazine join me at the Café for an in-depth discussion on why print and events are strategic channels of communication in today’s digital world. Don’t miss out, subscribe today at businessgrowthcafe.com or your favorite podcasting platform.