Archive for May 1, 2018

When Corporate Arrogance Bulldozes Marketing’s Good Judgement

Posted in SLMA with tags , , on May 1, 2018 by OC Talk Radio


A little bit of success, can breed arrogance and poor judgment in many fast growing companies.  I worked for one  company president who said, “The website is all we need to find customers,  we don’t need mail, email, public relations or exhibits.  if they can’t find us on the web, we don’t want them as customers.”

Some  companies  decide it doesn’t want anyway to contact it except through the sales department. They show one phone number and  no corporate address.

This frustration start a year or so ago.  It surfaced this last week when I called a company to talk to someone I know as a customer.  Their phone system had changed.  No phone book, just sales or customer service as an option. 

I clicked sales.  I asked for the person and the salesperson said, “There is no way to connect to that department.  Leave your name and if she thinks its important enough she will call back.”

“You don’t understand,” I said, “You’re a client of ours, I know her.”  And he replied, “Like I said, leave your number and if she thinks it’s important enough she’ll call you back.”

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Warning About the EU’s GDPR Taking Effect May 25, 2018 and the new E-Privacy Acts

Posted in Uncategorized on May 1, 2018 by OC Talk Radio

Warning About the EU’s GDPR Taking Effect May 25, 2018 and the new E-Privacy Acts

Posted in SLMA with tags on May 1, 2018 by OC Talk Radio

In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK to discuss the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU.   The host is Debra da Costa.

In April 2016, the European Parliament adopted a (law) standard for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.

Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which

  • Provides greater predictability and efficiency for organizations that do business in the EU
  • Offers residents increased data protection rights.

 20180426-tweet-campbell-da-costa.jpgAbout the Guest Naomi Campbell Founder of B2B Lead Agency

“When companies experience a false-start or a slump in European sales, it’s not uncommon for Sales Departments to blame Marketing and for team structures to unravel as a result”.  
My great passion is bringing talented people together to grow revenue streams and accelerate business growth across Europe. I help companies that sell products and services to establish healthy sales pipelines.  My one focus is delivering short AND long-term sales leads to increase market share. 
I am the founder of B2B Lead Agency which is a Pan-European  Business Development Agency, focused on finding new business opportunities to help sales departments overachieve in Europe.
I know that no single approach to lead generation is right for every organisation, which is why my 17 years of Pan-European experience equips me with an understanding of multiple markets and multiple approaches to customer acquisition and retention. Having already made a real difference to companies like:  Intel, Checkpoint, Cyren and Thermofisher, I’m confident when advising at board level and delivering to business critical objectives. 
My company specialises in Voice Marketing (tele-prospecting), supported by online marketing tools. Our on-site team of multilingual sales specialists excel in four areas: appointment setting, lead generation, event registration and data profiling/cleansing.  Send me a quick message to see how we can help drive your business goals.

 The Program Host:  Debra da Costa, Founder and CEO, Direct Marketing Partners 

Debra da Costa founded Direct Marketing Partners in 1991.  She structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm’s senior staff, as well as flexibility, scalability and customization in a somewhat rigid contact center world.

For almost three decades, Debra has helped shift lead generation to a model built on quality and market-ready to sales-ready. She has done this by leading a team that combines the human voice within the multi-touch process. Early on, Debra developed nurturing campaigns and continues to tailor them to the ever-increasing output from marketing automation. She has also guided her company and the industry by pioneering a metrics-based marketing approach to demand generation, as well as savvy list building and Account Based Marketing.  Her current project is tackling the GDPR challenge!

Prior to entering the direct marketing world, Debra held several design and technical positions in both Canada and the U.S. 

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