When Corporate Arrogance Bulldozes Marketing’s Good Judgement

https://www.podbean.com/media/share/pb-yumgg-906c2c

20180503-corporate-arrogance.jpg

A little bit of success, can breed arrogance and poor judgment in many fast growing companies.  I worked for one  company president who said, “The website is all we need to find customers,  we don’t need mail, email, public relations or exhibits.  if they can’t find us on the web, we don’t want them as customers.”

Some  companies  decide it doesn’t want anyway to contact it except through the sales department. They show one phone number and  no corporate address.

This frustration start a year or so ago.  It surfaced this last week when I called a company to talk to someone I know as a customer.  Their phone system had changed.  No phone book, just sales or customer service as an option. 

I clicked sales.  I asked for the person and the salesperson said, “There is no way to connect to that department.  Leave your name and if she thinks its important enough she will call back.”

“You don’t understand,” I said, “You’re a client of ours, I know her.”  And he replied, “Like I said, leave your number and if she thinks it’s important enough she’ll call you back.”

Sponsor for this show:

adView.cfm?id=396SLMA Radio Sponsorship

 Whether you’re producing a seminar series, user’s conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: