Archive for the Business Category

Build a Healthy PR Mindset Before You Market Your Book with Lilian Sue

Posted in book publishing, Business on April 1, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-5w24c-11e5535

Our guest on this episode of the Pub Date podcast is Lilian Sue. Lillian is a long-time PR coach and publicist who focuses on helping authors fulfill their full potential to become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. She’s given workshop presentations and developed journals and other resources to help authors bust down mindset blocks, gain clarity on their thoughts, feelings & the myths they believe about PR-while providing them with the right tools, resources and knowledge to learn how to build their own successful PR campaigns.

Learn more about Lilian and be sure to follow her on social media:

www.inretrospectwritingservices.com

https://in-retrospect-marketing-academy.thinkific.com/

On Instagram @liliansuecopywriterpr

Entrepreneurship IS All Fun & Games!

Posted in Business on March 25, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-dvnyj-11df6d7

Josh_s_Headshot81wlt.jpg

Summary

On this episode of Where There’s a Will, There’s a Way, host Will Crist sits down with Josh Abbott, General Manager of Fun Productions. Josh’s parents founded Fun Productions nearly 30 years ago and grew it into the successful business it is today. Almost five years ago, Fun Productions implemented EOS and quickly experienced many of the benefits that come with the EOS Life. Throughout the episode, Will and Josh discuss the EOS Life, having fun at work, and much more!

 

Thanks for tuning in!

Shownotes

(0:28) Introducing Josh Abbott and Fun Productions

(3:48) How EOS Affected the Business

(9:43) The EOS Life

(12:58) The Great Contribution

(16:27) Compensating Appropriately

(20:50) Supporting Employees’ Passions

(25:24) Making Your Business Attractive to Talent

(31:59) EOS Predictions

(35:39) Getting Permission to Have Fun with Your Company

(42:42) Closing Thoughts

Links

Will Crist

EOS 

Josh Abbott

Fun Productions  

Quotes

We were able to start working on the business and not just in the business, whereas I think pre-EOS we were very reactionary.” (6:07) – Josh Abbott

 

For a very long time, [we waited] for people to ask for raises, and if they asked for a raise [we would] assess and give them a raise. But what we found was there were folks out there who are not going to ask for a raise, and they may start to feel resentment around the fact that they haven’t been offered a raise.” (16:42) – Josh Abbott

 

We put out ads for one [open position]—we were just looking for one person last year. And I think we ended up turning [the ad off] after we got 35 applications in four days.” (29:24) – Josh Abbott

Contact Will Crist

Leading Your Team to Success Instead of Burnout

Posted in Business on March 18, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-7wde5-11d62b5

Derek_Gerber_High_Resolution_Headshotjpeg9s05...

Summary

On this episode of Where There’s a Will, There’s a Way, host Will Crist sits down with Derek Gerber, Senior Vice President of Explainify. Over the last year, Derek has been implementing the EOS system at Explainify, and the results have been nothing short of impressive. Their discussion covers the changing video landscape, the EOS Life, and how EOS has affected Explainify.

 

Thanks for tuning in!

Shownotes

(0:37) Introducing Derek Gerber and Explainify

(3:38) How Video Has Changed during the Pandemic

(11:19) The EOS Life and Explainify

(18:01) How Explanify Is Making the World a Better Place

(21:04) Appropriate Compensation

(22:23) Derek’s Other Passions

(24:12) Implementing EOS at Explainify

(30:00) Value, Compensation, and Viewing Employees as Human Beings

(43:10) Closing Thoughts

Links

Will Crist

EOS 

Derek Gerber

Explainify  

Quotes

After implementing EOS over the past year, we continue to grow. It has onboarded our team members in a much more effective way, and then it also shows them that burnout is not a celebrated, award-winning opportunity here. We don’t do that. We work to openly communicate and create transparency and trust across each department.” (17:18) – Derek Gerber

A year ago, when we were growing quickly at a state of point, we put out a couple of job applications. We had four applicants over six weeks—at a time where we needed to hire people very quickly. Now, [after implementing EOS] we had 600 applications in four days, and we had to shut it down.” (41:40) – Derek Gerber

Contact Will Crist

From the Classroom to the Bookshelf

Posted in book publishing, Business on March 18, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-ewxx8-11d24e8

Whether you have aspirations of being an author or helping authors achieve their book publishing dream, the path to publishing is never a straight line.

In this episode of the Pub Date podcast, Dr. Jen Dorsey and Vanessa Campos talk with Maria Dismondy on her journey to becoming a publisher. Maria started out in the classroom years before writing ten books. She loved getting powerful messages into the world through realistic fiction and saw a need to have more diverse books for children. So much that she began Cardinal Rule Press in 2015. There Maria uses her experiences as an award-winning author to work with writers on getting their messages into the world. She takes pride in mentoring Cardinal Rule Press authors and offering a customized marketing campaign that her team coordinates and implements.

Learn more about Cardinal Rule Press here: https://cardinalrulepress.com/

Follow them on social media:

YouTube: https://www.youtube.com/channel/UCz-Txy1Kgq4P_ZztrrQrqzg

Instagram: https://www.instagram.com/cardinalrulepress/

_________________________________________________

Produced by OC Talk Radio at UCI Beall Applied Innovation

Producer: Paul Roberts, founder of OC Talk Radio

Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications

Can I Develop My Idea Into A Book?

Posted in book publishing, Business on March 14, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-esmk5-ff6c63

Is Your Idea a Book? Sometimes a small idea can become a much bigger conversation (55k words or more of conversation) and other times it’s more of a blog post. On this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos share how the rhetorical triangle can help you answer the question, “is my idea enough for a book?”

This is the step you MUST take before having the book talk with people in publishing. It’s so important that we developed a course to help you master the book proposal–even if you’re not planning on pitching your book to the big publishers.

Start your publishing journey with a little help from the book broads: https://www.broadbookgroup.com/bbg-publishing-school 

 

_________________________________

About the Write A Winning Book Proposal Course:

This course gives you the roadmap you need to craft and position a winning proposal. We help you put it all together to make your publishing dreams a reality. You will learn how to:

  • Create your elevator pitch

  • Showcase your writing skills with chapter summaries

  • Integrate your book in your business with a solid marketing plan

  • Set yourself apart with a strong author bio and platform

  • Bring it all together with an editing checklist

 

Negotiations Are like Relationships

Posted in Business on March 11, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-xksx2-11cb43f

F16F9AF1-C47A-4623-8CE3-EFCE10F80FB0.jpg

Summary

In this episode of Where There’s a Will, There’s a Way, Will Crist sits down with Christine McKay, CEO of Venn Negotiation. Christine is one of the world’s best negotiators, and her resume speaks for itself. She’s helped nearly half of the Fortune 500 companies as well as several hundred small and mid-sized businesses. Together, Christine and Will discuss negotiating in today’s world, embracing emotions to improve negotiation skills, and changing the world with the EOS model.

 

Thanks for tuning in!

Shownotes

(0:19) Introducing Christine McKay, Venn Negotiation

(1:21) What’s Happening in the World of Negotiation?

(4:47) Seeing Others’ Humanity during Negotiations

(11:10) Scarcity vs. Abundance

(19:19) Don’t Be Afraid of Emotions!

(26:34) Freedom Starts with ‘No’

(31:25) EOS Can Change the World 

(45:29) Closing Thoughts

Links

Will Crist

EOS 

Christine McKay 

Venn Negotiation 

Quotes

If we don’t create an environment that allows us to have hard conversations about the state of our relationship in business—or even in our personal lives—then at the end of the day, we’re not going to be successful.” (3:36) – Christine McKay

 

We’ve created a culture where the fear of loss is greater than the hope for gain. How sad is that when there’s so much gain that we can hope for, when there’s so many possibilities.” (18:33) – Christine McKay

What do you think it would be like if, by the time we hit our ten-year target, you had 100% of the people in this organization living the EOS life or have a path to it? What do you think that would do for the attraction of new people, retention of your best people, and motivation for everybody?” (39:13) – Will Crist

 

Making money is not the most important thing. That has brought us to our knees, and we’re struggling with that.” (46:15) – Will Crist

 

Negotiation is a conversation. It’s a conversation about your relationships, and you can’t win relationships. So, stop trying to win them—work on building them and growing them…Create that space that allows not only for you to grow, but for your counterparts to grow too.” (47:25) – Christine McKay

Contact Will Crist

 

Run Your Business Without Ruining Your Life

Posted in Business on February 25, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-hqjpq-11b75a3

dawn.jpg

Summary

On this week’s episode of Where There’s a Will There’s a Way, Will Crist sits down with Dawn Abbot to discuss EOS implementation. Dawn is an entrepreneur, business owner, and Professional EOS Implementer, and she is passionate about helping small businesses become the best version of themselves. The duo discusses all five elements of the EOS Life, Dawn’s entrepreneurial journey, and why they think EOS has the power to change the world.

 

Thanks for tuning in!

 

Shownotes

(0:31) Introducing Dawn Abbott and Her EOS Journey

(4:47) Dawn’s Experience as an EOS Implementer

(6:10) Prioritizing Employees

(17:13) Living with Purpose/Defining Your Why

(21:00) Appropriate Compensation/Providing Value

(25:30) Supporting Employees’ Passions

(29:39) Changing the World with EOS

(36:24) Closing Thoughts

 

Links

Will Crist

Dawn Abbott

 

Quotes

When I was in a place where I didn’t know that I could run this business by myself, what actually happened from 2017 to 2019 was a 30% revenue increase and a 260% net profit increase. And it was all because of the EOS process.” (4:15) – Dawn Abbott

 

I love seeing the impact that EOS has. I love small-business owners…and I am saddened when they’re on that treadmill that I once ran.” (5:04) – Dawn Abbott

 

If [employees are] the most valuable assets, why would we ever want them to be less than? Why would we ever want to not take care of them?” (8:30) – Dawn Abbott

 

When you’re doing what you love and things that come easily and naturally to you, your energy is high and your production and output is crazy because you’re in your zone. And the minute you have to drop down and do things that you don’t like doing, you can never bring your energy back up that day.” (12:54) – Dawn Abbott

 

It’s a beautiful thing to be able to have a full, rich life that contains more than just the grind.” (38:06) – Dawn Abbott

Contact Will Crist

Lose Your Inefficiencies, Not Your Mind

Posted in Business on February 18, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-rrwhr-11ad06f

Lauren_8mr1l.jpeg

Summary

In this episode of Where There’s a Will There’s a Way, Lauren Carson joins host and EOS Implementor Will Crist to discuss how EOS radically transformed her business. Lauren is the Founder and CEO of Kinect Solar, which sells solar energy equipment on the excess market––in simple terms, it is the TJ Maxx of solar-power equipment. In their conversation, they cover delegating and elevating, living the EOS life, hiring the right people, contributing to the world around them, appropriately compensating employees, and much more.  Check it out!

Shownotes

(0:27) Introducing Lauren Carson and Kinect Solar

(1:40) Kinect Solar and EOS

(3:40) Delegate and Elevate

(5:46) The EOS Life

(8:41) Hiring the Right Team/Core Values

(11:45) Making a Great Contribution

(17:25) Appropriate Compensation

(19:07) Celebrating Employees’ Lives Outside of Work

(24:08) What’s Next for Kinect Solar?

(27:01) Closing Thoughts

Links

Will Crist

Lauren Carson 

Kinect Solar 

Quotes

For the first couple of years starting the company, I had my hands in sales, I had my hands in procurement operations, customer service, and finance. While the company was doing well, I was literally losing my mind…I can say unequivocally that we would not be where we are today if we hadn’t found the EOS system.” (1:50) – Lauren Carson

 

Everybody spends the majority of their waking hours at the office. So, that cultural environment that you can set in the office and how people treat each other really affects everybody’s lives, and they take it home to their families and everything else they do.” (6:32) – Lauren Carson

 

The core values for us [have been] so powerful as far as setting the tone for the company.” (10:27) – Lauren Carson

 

The first year, we had a banner year. The numbers were really, really good, but I found myself feeling really empty and probably more depressed than I’ve ever been. It was because that purpose wasn’t there. I thought it was financial for so long, and now I know it’s not.” (14:27) – Lauren Carson

 

I’m a firm believer that entrepreneurs and business owners have the ability to change the world…We have so many challenges and problems right now, and they can all be tackled by doing things differently.” (15:02) – Lauren Carson

 

We’ve set up an employee stock option plan so that everybody in the company shares in the company’s success–down to the most entry-level person and all the way up to the top.” (18:46) – Lauren Carson

Contact Will Crist

How to Get Your Book Discovered on Amazon

Posted in book publishing, Business on February 14, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-pb9nh-11a81a9

On this episode of the Pub Date podcast book broads Dr. Jen Dorsey and Vanessa Campos discuss banned books, Scribd, Shel Silverstein (with a side of cannibalism), word of mouth marketing, and how to get your book discovered on Amazon as a self-published author. We try not to nerd out as we cover:

  • Good metadata (what makes up basic metadata, keywords, descriptive phrases, etc.)
  • Creating an Amazon Author Central (you can add extended bio, video content, blog content, images, and more) — Reviews (verified customers and editorial reviews) can help your book’s ranking
  • A+ content (Additional content to help the buyer learn more about your book. Consider adding images (spreads) of your book where you have images, graphs, etc.)
  • When in doubt, browse the competition and find books that are from distributed publishers. These books are more likely to check off major metadata boxes to ensure they’re discovered by new readers.

 

LINKS:

What You Need to Know Before Writing a Memoir with Dr. Kelly J. Baker

Posted in book publishing, Business on February 11, 2022 by OC Talk Radio

https://www.podbean.com/media/share/pb-utapw-1198f81

This week on the Pub Date podcast, Jen Dorsey and Vanessa Campos are joined by Dr. Kelly J. Baker, a writer with a religious studies Ph.D. who covers religion, higher education, gender, labor, motherhood, and popular culture. As an author with two published memoirs we ask her all the questions like “are there rules to writing a memoir?” or “how do you write a memoir that connects with the reader?”

 

Learn more about Dr. Kelly J. Baker by visiting http://www.kellyjbaker.com or following her on Twitter @kelly_j_baker