Archive for the Business Category

OUR COMMUNITY: Meet Liberato Martinez and Jose Juarez on Medicare Enrollment

Posted in Business, hispanic on October 2, 2022 by OC Talk Radio

Meet Insurance Agent Meet Liberato Martinez and Jose Juarez from Memorial Care on the latest in Medicare Enrollment including a comprehensive look at the different parts of Medicare. And the coming deadlines to sign up.

Steve Economos from Economos DeWolf Joins Barry Saywitz

Posted in Business, Commercial Real Estate, Real Estate on September 28, 2022 by OC Talk Radio

Steve and Barry speak office sales market, investment and leasing market.  Only on OC Talk Radio

OUR COMMUNITY: Meet Daniel Walker, Chairman and CEO, FARMERS and MERCHANTS BANK

Posted in Business, hispanic on September 20, 2022 by OC Talk Radio

Meet Daniel

Eric Erenstoft, Principle of E3 Capitals Joins Barry Saywitz

Posted in Business, Commercial Real Estate, Real Estate on September 16, 2022 by OC Talk Radio

We had the privilege of having Principle of E3 Capitals, Eric Erenstoft come in to the studio to discuss with Barry Saywitz the current climate in commercial real estate, from LA to OC and beyond.  Only on “Let’s Talk Real Estate! Your Weekly BS with Barry Saywitz” at OC Talk Radio

Ep. 35: How to Launch Your Book Like a Product

Posted in book publishing, Business on September 16, 2022 by OC Talk Radio

When it comes to launching your book we are big fans of taking inspiration from new product launches.

If you’re a business owner, entrepreneur, or CEO you’re probably thinking “I’ve got this.” But the truth is that you really need to sit, think about it the product, and plan for a book launch months before your book is complete.

In this episode of the Pub Date Podcast we’re joined by Terry Rice, a business development consultant, staff writer at Entrepreneur magazine, and host of the Launch Your Business podcast, to give you tips on how to reach your ideal audience, test your concepts, and create a work flow that allows you to get it all done.

About Terry:

Terry Rice is a Business Development Consultant and Staff Writer at Entrepreneur magazine. He’s also the host of Launch Your Business, a podcast that helps entrepreneurs make money, save time and avoid burnout. His previous experience includes internal consulting roles at Adobe and Facebook. Based in Brooklyn, Terry is an instructor at New York University, speaks at business development events on behalf of Amazon and Google, and has been featured as a subject matter expert by Good Morning America.


Instagram/Twitter: @itsterryrice


OUR COMMUNITY: Meet Elizabet Almeida

Posted in Business, hispanic on September 8, 2022 by OC Talk Radio

Meet Elizabet Almeida, Founder of BUILDING BODIES UNIVERSITY and Corporate Wellness Specialist. Who also founded LEGENDS RISE YOUTH ACADEMY. And serves as a Licensed Insurance Producer for Shelly Padilla State Farm Agency. As well as an Orange County Hispanic Chamber of Commerce Ambassador.

All that (with passion and personality too). Be sure and watch this one. And hear her three keys to success (faith, “move your body” and gratefulness for all you get). A dynamic discussion with our host John Gutierrez (that doesn’t get any better than this!)

On this week’s episode of MEET OUR COMMUNITY, powered by the Orange County Hispanic Chamber of Commerce and Orange County’s only community radio station, OC Talk Radio. Streaming live from our studios here at the University of California Irvine’s Beall Applied Innovation Center.

Ep. 34: What’s the best option for your business book: hardcover or paperback?

Posted in book publishing, Business on September 2, 2022 by OC Talk Radio

On this episode of the Pub Date podcast we discuss the big question in book publishing: Should you release the hardcover before the paperback?

We’ve seen it all when it comes to this conversation. Authors like the prestige of having that hardcover with dust jacket at a book signing, but as a self-published author does that matter? When it comes to formats we’re agnostic.

There are pros and cons to everything in book publishing. And if you’re self publishing your next book, you can do what makes sense for you, your business, and your bottom line. 

OUR COMMUNITY: Meet Carol Robles, 2019 Estrella Award as Ambassador of the Year

Posted in Business, hispanic on August 31, 2022 by OC Talk Radio

Meet Carol Robles, Payroll HR consultant at Paychex and 2019 Estrella Award Winner as Ambassador of the Year for the Orange County Hispanic Chamber of Commerce. And hear the story of humble beginnings. And how she keeps smiling and committed to helping others on her journey.

The Importance of Proper Employee Compensation

Posted in Business on August 26, 2022 by OC Talk Radio




On this episode of Where There’s a Will, There’s a Way, host Will Crist talked with Alex Freytag, an expert EOS Implementor. Alex is also the author of Profit Works, a book that unravels the complexity of incentive plans in order to increase employee productivity, cultivate an engaged workforce, and maximize company potential. Throughout the episode, Will and Alex discuss his EOS journey and the importance of properly compensating employees. 



(1:13) Introduction to Alex

(1:43) Alex’s EOS Journey

(7:40) The Benefit of Employee Compensation

(10:48) How Pressure Impacts Performance

(13:19) Human Reactions to Being Rewarded

(18:19) We First vs. Me First

(21:18) Identifying Effective Incentives

(25:48) Incentive Plans with Company-wide Input

(30:53) About Profit Works

(32:49) Utilizing People as Assets

(34:09) Purpose of Profit Works

(38:27) Quality Relationships in the Workplace

(42:52) Closing Thoughts



Will Crist


Alex Freytag



“Well and that really is what we as EOS implementers aim at isn’t it, it’s to really help businesses thrive.” – Will Crist, (5:54)


“So if we talk about employee retention and you talk about attraction and best places to work, the companies that are able to balance those rewards, their workforce is the one that tends to be the most successful from a profitability standpoint and from a growth standpoint.” – Alex Freytag, (8:32)


“The amount of pressure in an organization is directly correlated to performance, and so companies that don’t apply any pressure in the organization, no standards of performance, no expectation, no core values, no measurables, no scorecards, no 10-year target, and so forth, tend to have lower levels of performance than the companies that turn that dial up on those expectations…” – Alex Freytag, (11:47)


“…pick a minimum threshold of profit that the company has to reach before the incentive plan kicks in and then arm your workforce with tools and training and resources to actively find the money to incremental profit dollars over that threshold.” – Alex Freytag, (24:26)

Contact Will Crist

Ep. 33 | Indie vs. Small Press Publishing

Posted in book publishing, Business on August 5, 2022 by OC Talk Radio

On this episode of the Pub Date podcast we talk about the difference between indie and small press publishing. The wonderful thing about becoming a published author is that there isn’t a one-size-fits-all approach to going from idea to final book. If you’re thinking about becoming an author, make sure you do your homework and that the math makes sense. At the end of the day, your book is another product that you deliver to your audience.

Have an idea and want to see if it’s a book? Download our checklist here: