Archive for June, 2018
Ready, Set, Grow! with Guest JT McCormick
Posted in SLMA with tags Current and Past Shows, Host: Laura ..., Ready Set Grow on June 14, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-zqpy2-933ede
Host, Laura Patterson interviews JT McCormick, CEO/President of Book in a Box for her new monthly program: Ready, Set, Grow! LIVE Thursday, 6/21. Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue.
“JT McCormick is currently the President and CEO of Book In A Box, a publishing company that’s created an entirely new way for you to write a book. The company has worked with more than 750 authors and was recently ranked in their
category as the #2 best company to work for in Austin.
Previously he was the President of Headspring Software, and helped grow it to a multi-million dollar 100+ person company which was repeatedly ranked as one the best places to work in all of Texas. JT is also the author of “I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream.” His
book tells the story of how he worked his way out of poverty, starting his career cleaning toilets and eventually becoming the President of multiple companies.
Over the past five years, JT has mentored at-risk youth in the juvenile justice system as well as youth within low economic communities. He has also coordinated Backpack Drives for numerous elementary schools in low economic communities, providing over 3,000 backpacks filled with school supplies for students.
JT’s work has been featured on CNBC, Entrepreneur, Forbes, Inc and many others. He lives in Austin, Texas, with his wife, Megan, and their three children Ava, Jaxon and Elle.”
How to Build High-Performance Marketing Teams
Posted in Uncategorized on June 13, 2018 by OC Talk RadioHow to Build High-Performance Marketing Teams
Posted in Hire Power Radio with tags Guest: Patrick Morrissey on June 13, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-prh9s-92b679
Another great episode! The full transcription will be on our blog starting 6/18/18.
I asked Patrick what are some of the keys you find to building really high performance marketing teams that can deliver results?
He said… “It’s an interesting question because I think everybody comes to the notion of team a little bit differently. But I would say, particularly in marketing that, marketing is fundamentally a team sport. And not just on your team, but the extension of marketing into sales. So, there’s a few different things I would call out in terms of focus on teams that I have found to be successful over time.”
“One is as a general rule when you’re trying to put together a team, I would have a strong bias for athletes versus experts. Because, the pace of change across every business and across every market is so quick now, that there are a lot of people who may be an expert in a particular sub-discipline, who can’t transfer those skills and can’t help other members of the team. So one, I’d look for athletes not experts and people who can really work to solve the problem.”
“The second thing, when you’re thinking about marketing is really having an understanding and a focus on learning to try to understand the customer in the market. And a lot of that comes out of my heritage in product marketing, but also I think there’s a lot of bias that people, particularly on the sales sides of this discussion have, that marketing does a lot of hand waving, doesn’t really actually understand what’s going on. And so you need people across the entirety of the team to really be focused on, not just the mission of the company and trying to produce a result, but really understanding the customer in the market.”
“And then the third thing I would say… specifically that helps inform teams, is look for people who have sales DNA. Because more often than not, the … Having lived the life of somebody in sales and you had a great example, Elissa Fink was on with you a couple weeks ago from Tableau. She is a great example that proves the pieces in my mind, which is people who started early in their career or who have had experience in selling, have a lot more empathy for the realities of what it takes to generate an opportunity to get a deal done. But, also what results look like as measured by revenue, and I think all those things are important.”
Listen in to hear more!
More from Patrick: I am a growth-driven marketing, sales and business development executive in high technology focused on building high performing teams, building lasting relationships and delivering results. I am also an advisor to innovative start up companies. I run marketing, alliances and channels at Altify. We focus on making the lives of sales people better by delivering great software that help strategic sellers win the deals that matter.
Ready, Set, Grow! with guest Steven Shanklin
Posted in SLMA with tags Ready Set Grow on June 11, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-3qsi4-9303c2
Host, Laura Patterson interviews Ziggy Shanklin, CEO and Founder of White Cloud Security, Inc. for her new monthly program: Ready, Set, Grow! Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue.
Steven “Ziggy” Shanklin, CEO and Founder of White Cloud Security, Inc., is a leader in groundbreaking development for the cyber-security industry. Ziggy was the Director of Software Development for two cyber-security startups acquired by Cisco Systems, Wheelgroup Corp (1998) and Psionic Software (2002). Prior to starting White Cloud Security, where he invented their breakthrough “App Trust-Listing” technology, he was the VP of Engineering at Coretrace, Inc, an application whitelisting company acquired by Lumension Security (2012).
About White Cloud Security
White Cloud Security provides a Trust-Listing cyber-security service that blocks all untrusted Programs and Scripts from running on users’ computer systems.
In 2017, the WannaCry and Petya Ransonware attacks infected hundreds of thousands of computers worldwide. Hacking has became a big business for criminal organization and is now more profitable than the illegal global drug trade in marijuana, cocaine and heroin combined. The cost of Ransomware for 2016, grew from $209 Million in Q1 2016 to $1B, and was expected to reach $5B in 2017. Application Whitelisting/App Control technology is the number one type of breach prevention solution recommended by Dept. of Homeland Security’s US-CERT, the NSA, the FBI, Australia’s ASD, Canada, AIG, SANS, ISA, and NACD; but is nearly impossible to deploy and manage on a large scale. App Trust-Listing, the Next Generation of Application Whitelisting/App Control, uses Secure Crowd-Sourcing and Trust-Inheritance to simplify the deployment and management of which Apps are Trusted to run in your network. It’s a simple and effective solution to the rapidly expanding array of today’s ransomware and malware threats.
OC TALK RADIO 