Archive for April, 2018
Trading Volatility – Kaizen Advisors- with Matt Thompson, CFA
Posted in Uncategorized on April 6, 2018 by OC Talk RadioIs Pipeline Ownership in Question? Hear from Jen Spencer
Posted in SLMA with tags Current and Past Shows, Guest: Jen S..., Sales Pipeline on April 3, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-pstu3-8e8dd0
Some say it is starting to get confusing as marketing assumes an ever increasing responsibility for parts of the sales pipeline; sales it seems is relinquishing areas it wants help with or doesn’t want to deal with. In this episode with Jen Spencer, Vice President of Smartbug Media, we try to understand the changing nature of these two departments serves the prospect that holds the purse strings. The host is Jim Obermayer.
About the Guest: Jen Spencer
Jen Spencer is the Vice President of Sales and Marketing for SmartBug Media, an intelligent inbound marketing agency of experts in digital strategy, design, PR and marketing automation. Over her career, Jen has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch. Spencer has been nominated as one of the 20 Women to Watch in Business in 2018 by the Sales Lead Management Association.
About Smartbug Media
SmartBug Media is an intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. For 10 years, SmartBug has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. One of a handful of HubSpot Diamond partners in the world, and the highest-rated agency in the history of the HubSpot ecosystem, SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively.
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Does Marketing or Sales Own the Sales Pipeline?
Posted in Uncategorized on April 3, 2018 by OC Talk RadioDoes Marketing or Sales Own the Sales Pipeline?
Posted in SLMA with tags Guest: Christopher Ryan, Pipeline Ow..., Sales Pipeline on April 3, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-4dnnm-8e8a1c
With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?
To answer this question, we have gone to Christopher Ryan, Founder and CEO of Fusion Marketing Partners. The answer to this question will guide both marketing and sales to better understand their role in pipeline management.
About Christopher Ryan
Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has written four books on marketing and information technology, including the recently published Winning B2B Marketing.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.
Investing 101 with Optivest Wealth Advisors Bart Zandbergen and Letitia Berbaum
Posted in Uncategorized on April 2, 2018 by OC Talk RadioInvesting 101 with Optivest Wealth Advisors Bart Zandbergen and Letitia Berbaum
Posted in Zandbergen Report with tags Optivest Staff on April 2, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-mxnjj-8e7f28
Like a lion…Investors roared into 2018.
During the first week of the first quarter of the New Year, the Dow Jones Industrial Average rose above 25,000 for the first time ever. Less than two weeks later, it closed above 26,000. The Standard & Poor’s (S&P) 500 Index and NASDAQ Composite also reached new all-time highs.
Strong performance was supported by strong fundamentals. In December 2017, Mohamed A. El-Erian wrote in BloombergView economic and policy fundamentals, including synchronized global recovery, progress on U.S. tax reform, improved certainty around Brexit, and orderly acceptance of changing U.S. monetary policy, “…reinforce the prospects for better actual and future growth, thereby increasing the possibility of improved fundamentals validating notably elevated asset prices.”
Listen in as Bart and Letitia talk about the latest happenings in the market and investing 101.
The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm PT on OC Talk Radio.
Interested in being a guest on The Zandbergen Report? Email podcast@bartzandbergen.com.
Learn more about Bart by visiting www.BartZandbergen.com
How Microsoft is Shaping The Future of Sales
Posted in Uncategorized on April 2, 2018 by OC Talk RadioHow Microsoft is Shaping The Future of Sales
Posted in Hire Power Radio with tags Guest: Christine Zmuda on April 2, 2018 by OC Talk Radiohttps://www.podbean.com/media/share/pb-xn93m-8e0b44
Listen in to hear us:
- Touch on Microsoft and LinkedIn Acquisition One Year Later. Provide context for how Microsoft and LinkedIn are partnering to drive relationship selling impact.
- Talk about how CRM Systems no longer need to be a system of oppression.
- Discuss how Machine Learning and predictive analytics change the day to day life of the seller.
- Discuss what an innovative solution like Microsoft Relationship Sales has in common with a well known music app (Shazam). Making the magic happen!
- Explain what conventional sales tactics will no longer apply?
- Share how will the use of new selling tools and technologies change the buying and selling experience?
(Read the transcript and listen again on the Heinz Marketing Blog, Mon. 4/09 at 6am PST).
Download the Microsoft Ebook – Empowering the Modern Seller
About Our Guest: Christine Zmuda, Sr. Dir. of Sales at Microsoft.
Christine says of herself: My passion and professional satisfaction comes from identifying market opportunities before they are mainstream. My most rewarding roles and accomplishments have centered around developing sales and market strategy for emerging businesses and scaling new acquisitions. I’m always open to learning more about technology and happy to share my own experiences of leading sales, marketing, and channel teams if it’s helpful.
On a personal note, I enjoy golf, tennis, spending time with my family and embracing new experiences. My new found love is abstract painting, the bigger the canvas the better.
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