The Business of Marketing Fractional CxO’s in the Gig Exonomy

Posted in Business Growth Cafe with tags , , on February 6, 2020 by OC Talk Radio

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It is increasingly common for companies of all sizes to hire a fractional CEO, CFO, CMO or other business leaders. When you hire a fractional executive, you get 100% of their know-how, their experience and network from day one, the benefits of full of a seasoned CxO for a fraction of the cost.  Matt Spooner, GigX’s Fractional Chief Business Development Officer joins me at the Cafe to discuss the benefits of using fractional executives and GigX’s journey from inception to revenue generation.

The marketing challenges of bringing awareness, interest and community engagement to the conversation about Human Trafficking

Posted in Business Growth Cafe with tags , , , on January 24, 2020 by OC Talk Radio

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Today at the Café I have Patrick Erlandson, Founder and Creative Director of the See it – End It Film & Arts Festival and Sonia Bailey, YWCA of the Harbor Area Executive Director to discuss the challenges of bringing awareness, interest and community engagement to Human Trafficking in Southern California and around the world.

How implementing an API Management strategy can open up new revenue and growth opportunities

Posted in Business Growth Cafe with tags , , , on January 14, 2020 by OC Talk Radio

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Ron Huber, CEO of Achieve Internet joins me at the Cafe this week to discuss the ups and downs of growing his business and how implementing an API Management strategy can open up new revenue and growth opportunities using an asset business’s already own…data.  Ron also provides insights on how he grew his business and how those insights can help you grow yours.

Using benefits to strategically attract and retain employees.

Posted in Business Growth Cafe with tags , , on December 22, 2019 by OC Talk Radio

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Managing administrative needs such as health benefits, payroll, and workers’ compensation can impact business owners focus on running their business and addressing more strategic issues. Join me and my guest Brandon Carl, VP Sales with Engage PEO as we explore the world of HR, employee benefits and trends facing businesses in 2020.  No two benefits are alike, so don’t think of them as a one-size-fits-all approach to developing your offering.

Two Seasoned Marketing Professionals Share Career War Stories…the good, bad, ugly and successful

Posted in Business Growth Cafe with tags , , on December 18, 2019 by OC Talk Radio

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Joining me in the Cafe is Seth Avergon of Avergon Marketing, to discuss marketing, business and the stories of our experiences throughout our careers. And, do a little tasting testing with Ryan Renyold’s Aviation Gin to spice up the conversation.

How will the California Independent Contractor Law (AB-5) impact your business?

Posted in Business Growth Cafe with tags , , , on December 14, 2019 by OC Talk Radio

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HR expert LeiLani E. Quiray, SPHR and the legal team of Ford & Diulio, Brendan Ford and Kristopher Diulio, answer questions and call-ins from those it might impact the most. Join me, Angelo Ponzi, at the Business Growth Cafe to hear a breakdown of the new law and guidance on how to navigate it to protect your business.

Growing your business profitably

Posted in Business Growth Cafe with tags , , , on December 5, 2019 by OC Talk Radio

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At the Cafe is Andy Goldstrom, Managing Partner, Midcourse Advisors to discuss topics including product/service differentiation, culture and creating high performing teams for businesses to grow and be successful.