OC TALK RADIO

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Marketing is marketing, for both profit and nonprofits alike.  So, how important is brand building for a nonprofit?  Extremely! Let me ask a question, as a leader of a nonprofit are you segmenting your messages to your various audiences? After all, there is no one-size fits all approach when it comes to messaging.  Are your approaches to marketing as effective as you’d like?  Generating awareness, interest and donations? Well, listen in as I ask these and many more questions about the business of building a nonprofit in our special, third episode with Maricela Rios, CEO, Human Options and Dawn Reese, CEO, The Wooden Floor at the Business Growth Café.

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Do nonprofit’s need to change the way they think and approach the business of running their nonprofit?  How important are your boards?  And, how do you manage your all volunteer board to keep them focused on your needs?  These and many more answers are discussed in this podcast with Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options in our discussion at the Business Growth Café.

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Has the role of the public relations professional changed over the recent years? And, if so, what’s driving that change? What does it take these days to get an article placed in your industry’s trade media? Or, to get your client on TV, radio or even a podcast? In some cases, due to the changing landscape of PR and the impact to digital platforms, what used to be a “no no” has now become more common place…Pay for Play! Check out my conversation with Chief Visibility Officer and Founder, Teri Sawyer of T&Co.

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Compliance with laws governing employees, talent acquisition, training, employee compensation, screening are just of few of the areas that fall into the HR bucket. Using HR as a strategic resource to grow your business is just as important as your sales and marketing strategies. And, as a small business owner, some of your best practices should include knowing how to properly recruit, retain, and engage millennial employees. Tailoring workforce management strategies (recruitment, engagement and retention) to target millennials is now essential for small business growth.

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You’ve heard it…print is dead! Not so fast buckaroo! Magazine advertising is alive and well in today’s digital world especially when it comes to specific audience segments. When building any strategic communications plan you need to know your audience and how they consume information. President and Publisher Christopher Schulz of Orange Coast Magazine join me at the Café for an in-depth discussion on why print and events are strategic channels of communication in today’s digital world. Don’t miss out, subscribe today at businessgrowthcafe.com or your favorite podcasting platform.

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Is poor communication costing your brand money? Are you confusing your prospects and even worse, your customers as to what your brand stands for? Does your brand’s story or message focus more on the rational aspects of your brand or do you have a deep emotional connection with your audience? Jayson Duncan, Chief Storyteller at Miller Farm Media joined us to discuss how to take your storytelling to another, more strategic level to ensure your communications are truly communicating!