Archive for Host: Matthew Cummings

The Value of a Programmatic Media Approach

Posted in WVU Marketing Communications Today with tags , , on June 6, 2018 by OC Talk Radio

https://www.podbean.com/media/share/pb-kt3ir-92b6b1

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Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:

  • Programmatic media buying evolution
  • How marketers can strategize and implement programmatic media
  • The importance of transparency
  • How data usage fits in our eco system
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Data at the Crossroads of Congress and Ethics

Posted in WVU Marketing Communications Today with tags , on April 25, 2018 by OC Talk Radio

https://www.podbean.com/media/share/pb-egcse-900124

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There’s a classic divide between Washington, D.C., and Silicon Valley. Tech companies speak a different language and are moving at light-speed. Rachel Post, a former business journalist in Silicon Valley and former VP of Branded Content at Guardian Labs US, explores the boundaries and intersections of data and ethics.

Many media outlets have their own proprietary analytics software to track exactly where people click on a page, how far they scroll, where they go next and where they came from…allowing for real-time shifts in headlines and photos to meet the immediate demands of reader interests. The user experience is crafted on the spot by algorithms and technology.

From Facebook to autonomous vehicles, we’re navigating the ethics surrounding data collection real-time as new technologies and ways of collecting data are invented. It goes beyond what data is collected – to how it’s collected, who collects it and has access to it and where it’s stored.