OC TALK RADIO

https://www.podbean.com/media/share/pb-kt3ir-92b6b1

Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:

• Programmatic media buying evolution
• How marketers can strategize and implement programmatic media
• The importance of transparency
• How data usage fits in our eco system

This entry was posted on June 6, 2018 at 11:03 am and is filed under WVU Marketing Communications Today with tags Full Episodes, Guest: Tzeite..., Host: Matthew Cummings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.