Impact OC: Athletes with Developmental Disabilities Thrive

Posted in Business on December 6, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-3a6dp-151b4bc

How does the Spirit League help athletes with developmental disabilities thrive? Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with Spirit League Executive Director Melanie Smith. She talks about how the special needs athletes’ involvement with sports enhances their families and the community. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.spiritleague.org

 

 

 

 

 

 

 

Andrew Robben of NEWMARK Group

Posted in Business, Commercial Real Estate, Real Estate on December 4, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-hmrw4-151740f

Mr. Robben’s joins Barry Saywitz on “Let’s Talk Real Estate: Your Weekly BS with Barry Saywitz.” only on OC Talk Radio

Ed Lee from Wahoo FishTacos

Posted in Business, Commercial Real Estate, Real Estate on December 4, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-emxnp-15173d5

Co-founder of Wahoo Fish Tacos, Ed Lee joins Barry Saywitz pn “Let’s Talk Real Estaste: Your Weekly BS with Barry Saywitz.”

 

Meet Private Chef Antonio Cardenas

Posted in Business on December 1, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-sexp7-15142d7

Chef Antonio Cardenas from CALIFORNIA DINING joins us to share stories about the tasty world of being a PRIVATE CHEF for people of all ages and walks of life (including several celebrities he’s cooked for).  Creating memorable meals right in your own home with everything you need for a magic and memorable occasion. 

He does it all from soup to nuts..  And from shopping and meal prep to bringing his own culinary equipment (and cleaning up afterwards!)  Specializing in creative fusion cuisines that blend different flavors from Mexican and Peru to Japanese and other Asian ingredients.

On this week’s OC SPOTLIGHT, showcasing the most amazing people doing the most incredible things right here in our own backyard.  On Orange County’s only community radio station, OC TALK RADIO.

STREET PRICING WITH MARCOS RIVERA : Alyssa Higgins from CipherHealth

Posted in Business, software on December 1, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-dy3nx-14fc1cf

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Today’s guest is Alyssa Higgins, who has been with CipherHealth for almost 10 years and currently works as their Vice President of Operations and Enablement.

Alyssa discusses how pricing at CipherHealth pre-COVID was very US-centric and how they realized things needed to change. (2:47) They wanted to make pricing more flexible to be able to help better serve their customers. The pricing didn’t align with who they wanted to be as a company and wanted to move to a more customer-centric pricing. They noticed there were issues when it took more than two weeks to price a deal. (5:51)

They were offering many types of packages and features, which was making the pricing take a while. (7:35) Alyssa tells Marcos about how they needed to simplify the process and talk to the customers to better understand how to serve them better. Alyssa led the project and partnered with Marcos’ team to change the pricing and went from a program-based model to a usage-based model. (12:05) A pricing committee was started at CipherHealth to keep moving and pricing the right model. (18:44) Marcos and Alyssa talk about how important it is to keep the pricing committee consistent in order to continue the success. (20:55)

Alyssa talks about the hopes for the future of pricing and packaging at CipherHealth and continuing to evolve and incorporate AI. (24:19)

Marcos and Alyssa close out the show by discussing Alyssa’s favorite 90s Hip-Hop song “Mathematics” By Mos Def.

Follow Marcos on LinkedIn

Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here

Want a consultation? Email Pricing I/O at info@pricingio.com

Impact OC: League of California Cities

Posted in Business on November 29, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-7cii4-1510cac

How does the League of California Cities advocate tirelessly on issues that matter to most of California’s 482 towns and cities? Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with League of California Cities Regional Public Affairs Manager Orange County Division Connor Medina. He talks about how Cal cities operates to deliver major victories for cities to retain local control. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.calcities.org

 

 

 

 

 

 

 

PROFIT TALKS: The Chocolate Bar-A Sweet Story of Family, Faith and Success

Posted in Business on November 27, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-r38kt-150df42

Here’s a sweet story (literally!) of a young immigrant entrepreneur who took a leap of faith and started a family run “sweet shop” which he calls The Chocolate Bar in Ontario, CA. With no real background in preparing or selling food (beyond their years working for a large nut and fruit wholesaler in sales and accounting), this determined husband and wife team (and two teenage daughters) built a dedicated customer base by creating some addictive treats (like their full line of authentic Mexican crepes)and treating every customer with “kindness, love and care” (as they call it).

It’s this determination to succeed and build a generational business for these immigrants from Mexico, along with their overall faith and commitment to serve and give back to the community (like already starting a non-profit to share food and clothing with those in need) that has already made their dream succeed. And allowed them (thru the help of the OCIE Small Business Development Center) to open their second location in Highland, CA as well.

So if you’re looking for sweet story of hard work, faith, family and success for the holidays, this is it! On this week’s PROFIT TALKS podcast. Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.

Impact OC: Affordable Housing Clearinghouse

Posted in Business on November 20, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-u8zz5-1503048

How does the non-profit Affordable Housing Clearinghouse break down barriers to home ownership for low-mid-income individuals through financial education, foreclosure prevention, and home buyer assistance?

Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with Affordable Housing Clearinghouse’s Executive Director Brenda Rodriguez. She explains how the Affordable Housing Clearinghouse is able to empower people and communities in Orange County to assist them in home ownership. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.affordable-housing.org

 

 

 

 

 

 

 

 

 

PROFIT TALKS: Meet Tech Coast Angels Chairman David Friedman

Posted in Business on November 17, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-fr6ck-15003eb

David Friedman, Chairman, TECH COAST ANGELS, joins us to discuss his work with this prominent “angel investor” group. His prior years in Corporate America with Senior Roles at places like US CELLULAR and BOEING. And his “giveback” work with the Small Business Development at Corporation (SBDC) where he counsels a wide range of small to medium sized companies from startups to established firms. All for free (courtesy of funding from the US Small Business Administration and the OC IE SBDC. 

Where else do you to get FREE ACCESS to top tier advisors and real life investors like this?

Only at the SBDC and their Profit Talks Podcast.  Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.

STREET PRICING WITH MARCOS RIVERA : Miguel Dergal from Canva

Posted in Business, software on November 17, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-uk9uc-14fc22b

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Today’s guest is Jose Miguel Dergal, who is Head of Product Growth at Canva. Miguel has worked at PayPal, Bill.com, Chime, and Invoice2go.

Miguel discusses his time at Invoice2go, and how he discovered problems with the pricing and features.

(4:33) He wanted to move to the ‘Good, Better, Best’ model. Miguel and Marcos how you can discover if you are giving too much or “too much in the free.”

(10:16) The two major parts to realizing this is:

  1. Is it fair for this to be a premium feature?
  2. Are people upgrading to another plan?

Miguel tells Marcos about a twist that happened in the pricing model. (14:52) From this surprising twist they created their ‘Pro Plan’ and ‘Unlimited Plan.’

He talks about the recent pricing challenges at Canva. (23:41) They realized they were giving a lot more away for the free version of Canva to get people on board. They wanted to better serve different team sizes in their pricing and have some new and exciting things to come!

Miguel talks about his hopes for the future, specifically usage-based pricing evolving more. (27:21)

Marcos and Miguel close out the show by discussing Miguel’s favorite song today is “Dance Monkey.”  

Follow Marcos on LinkedIn

Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here

Want a consultation? Email Pricing I/O at info@pricingio.com