OC TALK RADIO

It’s another opportunity for b-to-b sales execs to learn how to pump up the volume. The Sales Lead Management Association (SLMA) on Tuesday announced the launch of a weekly talk radio program focusing on sales lead management.

 

Radio commentator Will Crist will host the show, which kicks off  July 29 (5 p.m. PT) featuring an interview with Phil Fernandez, president-CEO of Marketo and Dan McDade, president-CEO and founder of PointClear. Listeners can access the program via the SLMA Web site. The SLMA Radio broadcast will also available through the OC Talk Radio Web site.

“This is not simply blog radio or a podcast; it’s the new live Web radio with all of the quality you expect from a professional radio program,” said James W. Obermayer, executive director of the SLMA, in a news release.

SLMA is accepting commercial advertisers for the Web radio program. There will be three 60-second spots per each 50-minute program. Rates are available on the SLMA Web site.

Courtesy of one of the top B to B blogs, Zoom Info.

As an Internet Radio Station, my antennae are always tuned to any information about this new medium.  Which is why I must have picked up on this entry in TIME magazine’s DETROIT BLOG about one of the latest ways the Motor City is trying to wipe off the rust and reinvent itself in the Information Age.  Turns out that LIVIO Internet Radios were invented there, by a new Detroit pioneer, Jake Sigel.  As the article states:

 

"To Sigal, Michigan is amazing with its business incubators, venture capitalists and overall desire to help the small business get a boost. He loves Ann Arbor SPARK, Oakland County’s Automation alley and Detroit’s TechTown. He loves the Michigan Small Business & Technology Development Center, which helped him develop his business plan. Or the small-business mentors at SCORE, which gave him tons of great advice.

Everybody around here wants more business start-ups. More original thinking and brain power. More job creation. The next Henry Ford-esque idea. Sigal is the kind of guy that personifies the next wave of entrepreneurship in Michigan – the stuff that will get us noticed in the right way (and not for eating raccoons, general public).

Some about Livio: Sigal’s company (he’s founder and COO) developed the Livio Radio to let users listen to Internet radio at home without being chained to a computer. The Livio machine also can hook up with Pandora and NPR through some special partnerships Sigal and staff have coordinated. Think of it as a Wi-Fi radio.

“I’m so passionate about music. The music I love isn’t available on AM or FM radio. I like this specific electronic music, and I can’t find that through mainstream sources. But on Internet radio there are something like 20 choices on this specific type of music.… Having that accessibility to that music is what makes Internet radio so great,” Sigal said.

Livio and its pals also can do “live and local.” So if I upped and moved to Germany, I can still listen to my beloved Roberta Jasina on WWJ-AM every morning, he promised. I just might have to get a little more tech savvy, methinks."

Me thinks i might tune in as well,  if for no other reason than to stay in touch with where I also grew up as it comes out with its latest slump with a new model for success: Internet Radio.

You can read the whole article at Time: The Detroit Blog.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. 

We’d argue that one of the easiest and most effective waysto do that is thru Hosting Your Own Internet Radio Show.  How else can you start a movement overnight?  How else can you instantly start a conversation and connect people to it?  What easier way to get people to listen and pass it onto others, in true viral fashion?  All you have to do to form a tribe around your product or service is stand on our soapbox and start speaking.

 

Fascinating perspective on the power of new Social Mediums, particularly this one.

 

Courtesy of TED.com.