https://www.podbean.com/media/share/pb-pijnh-14dedc9
Meet Dr. George Ujkic, a Chiropractor in Orange, CA and hear the amazing story of what led him into this field. Thru the healing it brought him. And how he’s shared that gift with so many others thru the years thru his work at the Chiropractic Center of Orange. On OUR COMMUNITY podcast. Powered by the Orange County Hispanic Chamber of Commerce and Orange County’s only community radio station, OC TALK RADIO.
https://www.podbean.com/media/share/pb-krb8k-14ce9d2
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.
Today’s guest is Arnab Mishra, Chief Operating Officer at Xactly. Arnab is a seasoned cloud software executive with an extensive history of leading and collaborating with all departments to drive corporate strategy and execution.
Marcos and Arnab discuss Arnab’s beginnings in pricing. (3:40) Arnab talks about a study that he came across that said, “A 1% improvement in pricing, can deliver a 12% improvement in operating profit.”
Arnab gives his three core principles and objectives that he adheres to: (7:35)
They talk about how important good “Win-Loss Data” and “Opportunity Data” is for SaaS companies and how Arnab was able to convince companies to give the green light on pricing. (12:23) Marcos and Arnab ‘get street’ with the one-size-fits-none approach that a lot of companies have. (18:00) Customer needs can change over time, so pricing and packaging will also need to change to accommodate new features. Arnab uses a ‘Good, Better and Best’ packaging approach.
With the correct systems implemented, Arnab saw a 50% increase in unit pricing, a 20% decrease in discounting, and win rates increased. (23:35) He talks about his internal working group, ‘Pricing Counsel.’ (25:32) This group meets twice a quarter to review all the data that has been collected and talk about certain things they are thinking about implementing, this has created a great forum to discuss. Arnab talks about ROI-based selling, where companies are super focused on efficiency. (27:02) He also relays his hopes for the future of pricing. (28:40)
Marcos and Arnab close out the show by discussing Arnab’s favorite hip-hop artists: Tribe Called Quest and Eminem.
Street Pricing streams live on OC TALK RADIO, Orange County’s only online business channel, every Friday at 10:00 AM PT and is available for download on all major podcast platforms.
Follow Marcos on LinkedIn
Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here
Want a consultation? Email Pricing I/O at info@pricingio.com
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Socially responsible investing (SRI) is an investing strategy that aims to generate both social change and financial returns for an investor. Meet Time Shaw, Founding Partner of RevHubOC who seeks to do just that. And learn the art of “doing well by doing good”. And building a “social enterprise ecosystem” here in Orange County, CA. On this week’s OUR COMMUNITY podcast. Powered by the Orange County Hispanic Chamber of Commerce.
https://www.podbean.com/media/share/pb-w7rdk-14c97d8
As we enter another annual enrollment period for applying for (or changing) your Medicare program, what could be better than to bring on a real Medicare specialist like Miriam Ramos. Who along with her husband owns Mint Health Insurance. And hear how she makes this confusing topic of “how Medicare works” clear for all. On this week’s OUR COMMUNITY podcast. Brought to you by the Orange County Hispanic Chamber of Commerce and Orange County’s only community radio station OC TALK RADIO.
For more information, just visit Mint Health Insurance’s website to get their free, Comprehensive Guide to Medicare Benefits. And learn more about all the changes and programs available in this new, annual enrollment period.
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Meet our special guests APPLEONE EMPLOYMENT SERVICES (a proud sponsor of the Orange County Hispanic Chamber of Commerce’s Golf Tournament that raises money for their Youth Chamber). And hear about the passion and purpose and service of this great company from Rose Ceccarelli, Manager of their Educational and Career Partnership Department and Susana Grijalva, a Project Manager in that same department. Sharing the real life stories of the people who work there (and those for whom they find employment).
https://www.podbean.com/media/share/pb-k376n-14b3168
This week, Greg Schwenk, Executive Director and Co-Founder of the 24th Annual Newport Beach Film Festival (Oct.12-19th) joins us along with Stephanie Pichardo, Founder and CEO of InBiz (and Co-Founder of Mexico-US Solutions) to discuss their special MEXICAN SPOTLIGHT on Wednesday, Oct. 18th at 7pm at Starlight Triangle Square Cinemas in Costa Mesa, CA. Along with the big “red carpet event”, after screening Q and A with the Director ChristopherZalla and special “after party” hosted by Tito’s Handcrafted Vodka (official tequila for the Newport Beach Film Festival) with special appearance by cast member Eugenio Derbez. All for just $50! Visit www.NewportBeachFilmFest.com to learn more and/or purchase tickets.
https://www.podbean.com/media/share/pb-t45fn-14b0525
TV Personality from “Flip or Flop”, Steve Cederquist joins Barry Saywitz on today’s show.
https://www.podbean.com/media/share/pb-94tem-14b051c
The Mayor of San Clemente joins Barry Sayitz on this mornings show
https://www.podbean.com/media/share/pb-p2ut7-14b0515
The Mayor of Coachella Valley joins Barry Saywitz on this episode
https://www.podbean.com/media/share/pb-6fem6-14b050c
The Mayor of Yorba Linda joins Barry Saywitz on this episode.
OC TALK RADIO 