Archive for the Business Growth Cafe Category

Customer Personas and Customer Journey Mapping, are they part of your business strategy?

Posted in Business Growth Cafe with tags on May 30, 2019 by OC Talk Radio

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Lauren Feehrer, Founder and President at LoyaltyCraft Consulting joins me, your host, CMO and Brand Strategist, Angelo Ponzi at the Business Growth Café to discuss the importance of developing these key, strategic tools to help you become more competitive and develop sustainable growth for your business.

The importance of using market research to define your strategies for business growth.

Posted in Business Growth Cafe with tags on May 25, 2019 by OC Talk Radio

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At the Café, Jenny Dinnen, President of the market research firm, MacKenzie Corporation joined me to discuss the importance using market research to truly know your customer, define market opportunities and product strategies to create sustainable business growth.

Selling your business? Planning to exit? Wondering what your business is worth?

Posted in Business Growth Cafe with tags on May 20, 2019 by OC Talk Radio

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Cary Potter, Chief Valuation Officer of Deal Valuation joined me, Angelo Ponzi at the Business Growth Café, here we discussed the good, bad and ugly truths about selling your business and the steps you can take to prepare yourself for a higher valuation.

We live, and die, based on our ability to persuade. Is this a skill you need to improve?

Posted in Business Growth Cafe with tags on May 9, 2019 by OC Talk Radio

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Being effective at persuasion requires you to become an active listener regardless of who you are speaking with.  In this interview at the Business Growth Café with author, Jeff Tippett, of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, we breakdown the difference between Manipulation and Persuasion in order to move people, as well as discuss tips you can implement for you and your team to become masters of persuasion.

Passion, determination and rock and roll all played a part in the success of building an apparel brand

Posted in Business Growth Cafe with tags on May 2, 2019 by OC Talk Radio

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Dirtbag Clothing’s CEO, John Alves’ core values have remained the same – work hard to hone your craft and believe in yourself even when others doubt you. In this podcast, we discuss what it means to be Dirtbag and how a decision to get into the clothing and lifestyle business 23 years ago, changed his life’s passion.

How Pedego CEO turned a love for biking into a worldwide business

Posted in Business Growth Cafe with tags on April 27, 2019 by OC Talk Radio

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CEO and co-founder of Pedego Electric Bikes joined me, Angelo Ponzi, at the Business Growth Café to discuss how he helped transform a lifelong love of bicycles and a dislike of hills and headwinds into the #1 electric bike brand.

The decision to sell or exit your company is not an easy one. If you’re ready or even thinking about it, this is the podcast for you!

Posted in Business Growth Cafe with tags on April 21, 2019 by OC Talk Radio

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 JJ Richa, CEO of Business Vision Advisory and me, Angelo Ponzi your host at the Business Growth Café and fractional CMO, discuss how business owners early on in their company’s growth need to focus on building their valuation and the establishing the foundation of planning their exit strategies.

Lessons from the trenches and the ups and downs of being a serial entrepreneur! With Nick Panhwar, CEO of Teamknit

Posted in Business Growth Cafe with tags on April 12, 2019 by OC Talk Radio

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Serial entrepreneur and current CEO of Teamknit, Nick Panhwar, discusses his journey from business concept to funding to growth to the sale of a business, as a well as investing in new business opportunities. 

How important is brand building for a nonprofit? With Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options

Posted in Business Growth Cafe with tags on April 4, 2019 by OC Talk Radio

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Marketing is marketing, for both profit and nonprofits alike.  So, how important is brand building for a nonprofit?  Extremely! Let me ask a question, as a leader of a nonprofit are you segmenting your messages to your various audiences? After all, there is no one-size fits all approach when it comes to messaging.  Are your approaches to marketing as effective as you’d like?  Generating awareness, interest and donations? Well, listen in as I ask these and many more questions about the business of building a nonprofit in our special, third episode with Maricela Rios, CEO, Human Options and Dawn Reese, CEO, The Wooden Floor at the Business Growth Café.

What are the biggest challenges for nonprofits to not just survive but thrive and grow? With Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options

Posted in Business Growth Cafe with tags on April 2, 2019 by OC Talk Radio

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Do nonprofit’s need to change the way they think and approach the business of running their nonprofit?  How important are your boards?  And, how do you manage your all volunteer board to keep them focused on your needs?  These and many more answers are discussed in this podcast with Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options in our discussion at the Business Growth Café.