Archive for November, 2022


Posted in Business, hispanic on November 19, 2022 by OC Talk Radio

Meet another husband, father and community leader, Luis Nava Rico (aka “DJ BEBO”) who’s built a business around his passion for music and entertainment. By taking his natural entrepreneurial and marketing skills and turning them into DJ BEBO ENTERTAINMENT and his affiliated party businesses Photo Booth Bomber and SoCal360 Photo Booths.  

Trust and Estate Planning attorney profession hits home with her mothers diagnosis

Posted in charities, non-profits on November 18, 2022 by OC Talk Radio

Ben Franklin has been quoted as saying “In this world nothing can be said to be certain except Death and taxes” Death is a harsh reality that none of us wants to think about or deal with regardless of our health. Death is part of life and planning your estate can give you peace of mind that your wishes will be met, and your loved ones are taken care of.  

Allison Lee is a Trust and Estate Planning Attorney and the Associate General Counsel for Free Will.  Allison, whose career was helping others plan their estate now suddenly found it deeply personal.  She was shocked to learn that her otherwise healthy mother was diagnosed with pancreatic cancer. Allison shares her journey and the importance of estate planning.

Taking care of your Estate Planning will make things go smoothly.  Not having a plan in place your Estate could end up in Court and state law is going to govern where your assets go.  As hard as this can be the best thing we can do for our loved ones and ourselves is to have our arrangements in place.  This episode is not meant to take away hope but more to offer resources.  If you’d like more information, please contact Free Will at F-R-E-E-W-I-L-L-D-O-T-C-O-M
“As long as you speak my name, I shall live forever” –
today’s episode is dedicated to Melanie Darvin Stratler.

OUR COMMUNITY: Meet Robert Roman,CEO MGO Private Wealth

Posted in Business, hispanic on November 17, 2022 by OC Talk Radio

Meet Robert Roman, CEO, MGO Private Wealth, talking about how he rose from a simple background in Santa Ana to becoming a top tier wealth manager for celebrities like comedian Kevin Hart (with whom he Co-Founded HartBeat Ventures). Becoming a featured and published in a Harvard Business School case study related to his unique role in the Venture and Private Equity ecosystem. And a featured speaker on Bloomberg Business. A hunger and drive for success born out of his humble (and hungry) start here in Santa Ana.

Ep. 38: How to Sell Your Books in Non-Bookstores (yeah, we’re talking airports!)

Posted in book publishing, Business on November 11, 2022 by OC Talk Radio

Where can you sell books? The answer is ANYWHERE! 

On this episode of Pub Date, we share non-traditional places where you can sell your book and how to get your book into those nontraditional retailers.

Knowing where to sell your book means that you have to really know your audience. Unpack how to know them better (market research, comps, etc.). Some non-book places you can sell books include:

  • Specialty stores related to your topic (REI, quilt stores, running stores, you name it)
  • Associations like the American Marketing Association, Vistage, and Entrepreneurs’ Organization (EO)
  • Corporations (yes, they can and will hire you to speak to their employees! So don’t forget to build in a book sale in your fees)
  • Speaking events, festivals, conferences, workshops (TedTalks, SXSW, and even regional conferences for those associations you’re already a member of)
  • And everyone’s favorite AIRPORTS! 

OUR COMMUNITY: Meet Sal Tinajero, Rancho Santiago Community College District

Posted in Business, hispanic on November 6, 2022 by OC Talk Radio

Meet Sal Tinajero, CEO and Founder of Advantage Communications, Trustee Rancho Santiago Community College District. And former Teacher of the Year from Santa Ana. On where he came from (and how he got to where he is today).

On this week’s MEET OUR COMMUNITY podcast, powered by the OC Hispanic Chamber of Commerce. And Orange County’s only community radio station, OC TALK RADIO.  Streaming live from our studios at the University of California Irvine’s Beall Applied Innovation Center.

The EOS Life

Posted in Business on November 4, 2022 by OC Talk Radio



In this episode of Where There’s a Will, There’s a Way, host Will Crist is joined by Benjamin Berman, an Expert EOS Implementor. The two share a wealth of experience with EOS and have helped countless individuals and organizations live their ideal EOS Life. Throughout the episode, Will and Benjamin recount several success stories from their careers and discuss how EOS can help YOU live your ideal life. 


Show Notes

(1:01) Introducing Benjamin Berman

(3:10) EOS Success Stories

(17:03) Effective EOS Tools 

(23:08) Telling the Story within the Story

(24:59) Common Stories of Success

(40:11) Closing Thoughts



Will Crist


Benjamin Berman 



It’s impossible to be mindful when you’re putting in eighty hours a week or seventy hours a week like so many of those frustrated entrepreneurs we know.” – Benjamin Berman, (10:42) 


Without that central map to guide the internal processes, and without the marketing and the sales materials tying back to that journey and that central map that says ‘this is our central source of truth of what’s happening,’ you’re really missing an opportunity to get people aligned, get people interested, and get people fully through, over and over again.” – Benjamin Berman, (21:33)


Yes, profit is important. Yes, getting a return on a shareholder investment is important. The best way to do that is to pay attention to the relationships, to the community, to what people want and how they want to go about it, and to have great management, great bosses all the way down. And when we do that, we’re changing the way that businesses run today.” – Will Crist, (30:34)

If you look at us and watch us walk around—those who are living the EOS Life and those who are helping others live the EOS Life—we just can’t stop smiling.” – Benjamin Berman, (38:00)

Contact Will Crist