Archive for November 17, 2023

PROFIT TALKS: Meet Tech Coast Angels Chairman David Friedman

Posted in Business on November 17, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-fr6ck-15003eb

David Friedman, Chairman, TECH COAST ANGELS, joins us to discuss his work with this prominent “angel investor” group. His prior years in Corporate America with Senior Roles at places like US CELLULAR and BOEING. And his “giveback” work with the Small Business Development at Corporation (SBDC) where he counsels a wide range of small to medium sized companies from startups to established firms. All for free (courtesy of funding from the US Small Business Administration and the OC IE SBDC. 

Where else do you to get FREE ACCESS to top tier advisors and real life investors like this?

Only at the SBDC and their Profit Talks Podcast.  Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.

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STREET PRICING WITH MARCOS RIVERA : Miguel Dergal from Canva

Posted in Business, software on November 17, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-uk9uc-14fc22b

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Today’s guest is Jose Miguel Dergal, who is Head of Product Growth at Canva. Miguel has worked at PayPal, Bill.com, Chime, and Invoice2go.

Miguel discusses his time at Invoice2go, and how he discovered problems with the pricing and features.

(4:33) He wanted to move to the ‘Good, Better, Best’ model. Miguel and Marcos how you can discover if you are giving too much or “too much in the free.”

(10:16) The two major parts to realizing this is:

  1. Is it fair for this to be a premium feature?
  2. Are people upgrading to another plan?

Miguel tells Marcos about a twist that happened in the pricing model. (14:52) From this surprising twist they created their ‘Pro Plan’ and ‘Unlimited Plan.’

He talks about the recent pricing challenges at Canva. (23:41) They realized they were giving a lot more away for the free version of Canva to get people on board. They wanted to better serve different team sizes in their pricing and have some new and exciting things to come!

Miguel talks about his hopes for the future, specifically usage-based pricing evolving more. (27:21)

Marcos and Miguel close out the show by discussing Miguel’s favorite song today is “Dance Monkey.”  

Follow Marcos on LinkedIn

Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here

Want a consultation? Email Pricing I/O at info@pricingio.com

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