Archive for November, 2023

Impact OC: League of California Cities

Posted in Business on November 29, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-7cii4-1510cac

How does the League of California Cities advocate tirelessly on issues that matter to most of California’s 482 towns and cities? Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with League of California Cities Regional Public Affairs Manager Orange County Division Connor Medina. He talks about how Cal cities operates to deliver major victories for cities to retain local control. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.calcities.org

 

 

 

 

 

 

 

PROFIT TALKS: The Chocolate Bar-A Sweet Story of Family, Faith and Success

Posted in Business on November 27, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-r38kt-150df42

Here’s a sweet story (literally!) of a young immigrant entrepreneur who took a leap of faith and started a family run “sweet shop” which he calls The Chocolate Bar in Ontario, CA. With no real background in preparing or selling food (beyond their years working for a large nut and fruit wholesaler in sales and accounting), this determined husband and wife team (and two teenage daughters) built a dedicated customer base by creating some addictive treats (like their full line of authentic Mexican crepes)and treating every customer with “kindness, love and care” (as they call it).

It’s this determination to succeed and build a generational business for these immigrants from Mexico, along with their overall faith and commitment to serve and give back to the community (like already starting a non-profit to share food and clothing with those in need) that has already made their dream succeed. And allowed them (thru the help of the OCIE Small Business Development Center) to open their second location in Highland, CA as well.

So if you’re looking for sweet story of hard work, faith, family and success for the holidays, this is it! On this week’s PROFIT TALKS podcast. Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.

Impact OC: Affordable Housing Clearinghouse

Posted in Business on November 20, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-u8zz5-1503048

How does the non-profit Affordable Housing Clearinghouse break down barriers to home ownership for low-mid-income individuals through financial education, foreclosure prevention, and home buyer assistance?

Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with Affordable Housing Clearinghouse’s Executive Director Brenda Rodriguez. She explains how the Affordable Housing Clearinghouse is able to empower people and communities in Orange County to assist them in home ownership. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.affordable-housing.org

 

 

 

 

 

 

 

 

 

PROFIT TALKS: Meet Tech Coast Angels Chairman David Friedman

Posted in Business on November 17, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-fr6ck-15003eb

David Friedman, Chairman, TECH COAST ANGELS, joins us to discuss his work with this prominent “angel investor” group. His prior years in Corporate America with Senior Roles at places like US CELLULAR and BOEING. And his “giveback” work with the Small Business Development at Corporation (SBDC) where he counsels a wide range of small to medium sized companies from startups to established firms. All for free (courtesy of funding from the US Small Business Administration and the OC IE SBDC. 

Where else do you to get FREE ACCESS to top tier advisors and real life investors like this?

Only at the SBDC and their Profit Talks Podcast.  Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.

STREET PRICING WITH MARCOS RIVERA : Miguel Dergal from Canva

Posted in Business, software on November 17, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-uk9uc-14fc22b

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Today’s guest is Jose Miguel Dergal, who is Head of Product Growth at Canva. Miguel has worked at PayPal, Bill.com, Chime, and Invoice2go.

Miguel discusses his time at Invoice2go, and how he discovered problems with the pricing and features.

(4:33) He wanted to move to the ‘Good, Better, Best’ model. Miguel and Marcos how you can discover if you are giving too much or “too much in the free.”

(10:16) The two major parts to realizing this is:

  1. Is it fair for this to be a premium feature?
  2. Are people upgrading to another plan?

Miguel tells Marcos about a twist that happened in the pricing model. (14:52) From this surprising twist they created their ‘Pro Plan’ and ‘Unlimited Plan.’

He talks about the recent pricing challenges at Canva. (23:41) They realized they were giving a lot more away for the free version of Canva to get people on board. They wanted to better serve different team sizes in their pricing and have some new and exciting things to come!

Miguel talks about his hopes for the future, specifically usage-based pricing evolving more. (27:21)

Marcos and Miguel close out the show by discussing Miguel’s favorite song today is “Dance Monkey.”  

Follow Marcos on LinkedIn

Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here

Want a consultation? Email Pricing I/O at info@pricingio.com

“If you don’t make time for your health, you’ll be forced to make time for your illness.”

Posted in charities, non-profits on November 14, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-hx9m3-14ecacc

Andrea O’Donnell is a certified Nutritional Therapy Practitioner and owner of Rising Roots Nutrition. She started her business after years of struggling with her own health issues.  She went to the doctors but felt she was not being heard or supported by doctors. Wanting to bring her daughter into a healthier lifestyle and wanting to help others after her mother’s diagnosis of pancreatic cancer, Andrea started her company.  You can contact Andrea at  andrea@risingrootsnutrition.com

PROFIT TALKS: Family Owned Business Challenges with Next Gen Collaborative

Posted in Business on November 14, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-ebdmu-14fb314

Katie Rucker is the co-founder of Next Gen Collaborative, a personal growth coaching business focused on Next Gen Family Business leaders. She has a true passion for empowering and championing Next Gen leaders and fully understands the ups and downs of what working with family is like as she has been navigating her own family business journey for 15 years. Katie is a G2 co-owner and co-president with her twin sister of her family’s customer insights consulting firm, Mackenzie. A firm they took over from their father.

And while working with family can be a wild ride, Katie truly believes that the experience is a whole lot more enjoyable when you can bring your authentic self into the family business. Through Next Gen Collaborative, Katie offers 1:1 coaching and VIP days to help Next Gen’s craft their own personal legacy plans, leveraging their F.A.M.I.L.Y Framework as a foundational piece to get started.

The journey of family business can feel highly emotional and overwhelming. But with consultants like Katie and her sister, you don’t have to navigate the process alone. Here on The Profit Talks Podcast. Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.

 

STREET PRICING WITH MARCOS RIVERA : Johnny Cheng from ClickUp

Posted in Business, software on November 10, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-gauwg-14f18d2

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting. From the streets of the Bronx to CEO, Marcos wants to take the guessing out of pricing.  

Today’s guest is Johnny Cheng, Senior Director of Pricing and Packaging from ClickUp.

Johnny talks about his beginnings at Marketo as Head of Pricing and Packaging. (3:10) Johnny took a look into the packaging and rebuilt it to better serve the customers. Selling the right value, to the right customer, in the right way. Johnny discusses how he overcame two major hurdles. (7:15) Those two hurdles were building a market site and changing the model and framework. Creating the right tools for sales was helpful for this. He talks about his proudest moment at Marketo, where he launched the new model at the same time as the old model was still available. (12:00)

Marcos and Johnny talk about the results for the new model launch. (16:12) The custom-made plans helped with conversion rates. Johnny discusses his first interaction with Marcos and how he received a ‘5 out of 5’ assessment. (17:53)

Marcoa and Johnny talk about why Johnny came to ClickUp and how it is the fastest growing PLG company. (19:37) They discuss the “secret sauce” of the company, combining hard feature pay walls with usage pay walls. (23:44) Marcos tells listeners with “taste of toggle” means.

Johnny talks about his hopes for the future of pricing and packaging at ClickUp. (26:38)

Marcos and Johnny close out the show by discussing Johnny’s favorite song growing up “Gangsta’s Paradise” By Coolio or anything from Tupac.  

Street Pricing streams live on OC TALK RADIO, Orange County’s only online business channel, every Friday at 9:00 AM PT and is available for download on all major podcast platforms.

Follow Marcos on LinkedIn

Get your copy Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS here

Want a consultation? Email Pricing I/O at info@pricingio.com

DAZED OR BLAZED: Fantasy Football Predictions for NFL Week 10

Posted in Business on November 9, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-qj75v-14f5038

Our Dazed or Blazed boys did it last week.  But can they do it again?  As they dissect Week 10 of NFL Football. And give us their insights and predictions for all the teams you love and follow. Chiefs, Eagles.  Bills?  Bucs?  Rams or Raiders? Or my favorite Vikings? See how they all match up.  

But beware! Our conversation gets a bit rough and raw at times. Your comfy couch may catch fire.  But heck, Fantasy Football is a rough and tumble sport.

Impact OC: Helping People Cope With Grief

Posted in Business on November 8, 2023 by OC Talk Radio

https://www.podbean.com/media/share/pb-i7hiw-14f38f7

How does Gloves For Grief help people cope with grief?  Find out by listening to OC Talk Radio Public Affairs Director Dawn Kamber’s interview with Gloves For Grief Co-founder and Executive Director Terra Pickett. She and Co-founder Ashley Guarrasi started the organization after they both experienced devastating losses last year. Pickett this year was given the Mission Viejo Chamber Women in Business Resilience Award. She talks about the transformative healing programs her organization offers to those experiencing grief. Only on OC Talk Radio, Orange County’s Only Community Radio Station which streams live from the University of California-Irvine’s BEALL APPLIED INNOVATION CENTER. www.gloves4grief.com