Archive for May, 2019

Customer Personas and Customer Journey Mapping, are they part of your business strategy?

Posted in Business Growth Cafe with tags on May 30, 2019 by OC Talk Radio

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Lauren Feehrer, Founder and President at LoyaltyCraft Consulting joins me, your host, CMO and Brand Strategist, Angelo Ponzi at the Business Growth Café to discuss the importance of developing these key, strategic tools to help you become more competitive and develop sustainable growth for your business.

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The importance of using market research to define your strategies for business growth.

Posted in Business Growth Cafe with tags on May 25, 2019 by OC Talk Radio

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At the Café, Jenny Dinnen, President of the market research firm, MacKenzie Corporation joined me to discuss the importance using market research to truly know your customer, define market opportunities and product strategies to create sustainable business growth.

Selling your business? Planning to exit? Wondering what your business is worth?

Posted in Business Growth Cafe with tags on May 20, 2019 by OC Talk Radio

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Cary Potter, Chief Valuation Officer of Deal Valuation joined me, Angelo Ponzi at the Business Growth Café, here we discussed the good, bad and ugly truths about selling your business and the steps you can take to prepare yourself for a higher valuation.

We live, and die, based on our ability to persuade. Is this a skill you need to improve?

Posted in Business Growth Cafe with tags on May 9, 2019 by OC Talk Radio

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Being effective at persuasion requires you to become an active listener regardless of who you are speaking with.  In this interview at the Business Growth Café with author, Jeff Tippett, of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, we breakdown the difference between Manipulation and Persuasion in order to move people, as well as discuss tips you can implement for you and your team to become masters of persuasion.

Passion, determination and rock and roll all played a part in the success of building an apparel brand

Posted in Business Growth Cafe with tags on May 2, 2019 by OC Talk Radio

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Dirtbag Clothing’s CEO, John Alves’ core values have remained the same – work hard to hone your craft and believe in yourself even when others doubt you. In this podcast, we discuss what it means to be Dirtbag and how a decision to get into the clothing and lifestyle business 23 years ago, changed his life’s passion.