Seth Godin on the Tribes We Lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. 

We’d argue that one of the easiest and most effective waysto do that is thru Hosting Your Own Internet Radio Show.  How else can you start a movement overnight?  How else can you instantly start a conversation and connect people to it?  What easier way to get people to listen and pass it onto others, in true viral fashion?  All you have to do to form a tribe around your product or service is stand on our soapbox and start speaking.

Fascinating perspective on the power of new Social Mediums, particularly this one.
Courtesy of

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