Using CRM for Fun and Profit: How Sales Reps can use their CRM to Hit Quota

Listen on iTunes while using stairclimber!


This episode has personal stories from GoldMine GM Paul Petersen, sometimes referred to as Mr. GoldMine because of his 19 years of experience with GoldMine Software.  Paul discusses how sales reps can benefit from using a CRM system, plus he talks about the “Three Builds Concept” which has guided his career and those of his sales reps:

  • Building Rapport
  • Building Trust
  • Building a Book of Business

About Paul Petersen

Our guest today is Paul Petersen  the general manager and vice president of the GoldMine.   His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald’s Corp, General Electric, Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine. 

Paul has been a frequent guest on SLMA and CRM Radio and today he wants to discuss the frequent uses for a CRM from the salesperson’s perspective. 

 About GoldMine

Headquartered in Salt Lake city, UT, GoldMine is “published” by Ivanti.  Goldmine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide.  More than 25 years ago, GoldMine helped pioneer the CRM industry and they have been around for so many years because of their focus on being simple, affordable and proven.




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